Traditional Culture Encyclopedia - Photography and portraiture - When is Taobao off-season?
When is Taobao off-season?
Question 2: When are the off-season and peak season of Taobao? It is relative to commodities. Taobao is just a shopping platform, and there is no difference between off-season and peak season.
Like clothes and shoes.
For example, dresses, this commodity is the most prosperous in spring and summer, and autumn and winter are the off-season.
Cotton mops are only popular in autumn and winter and before the Spring Festival, and there is basically no sales in summer.
There are also some household items that are similar.
The peak season and the off-season are of practical significance to commodities. For Taobao, the goods on Taobao are divided into off-season and peak season.
Question 3: When did Taobao first understand the definition of off-season? According to different seasons, the off-season of clothing varies from place to place. As far as most parts of China are concerned, the peak season of clothing is in Xia Dong, and spring and autumn are only a transitional stage. In some parts of Yunnan, spring, summer and autumn clothes are relatively stable, and winter clothes are not as relaxed as in other provinces.
In Southeast Asia, autumn clothes are easier to walk.
According to the industrial chain, the peak season of production, wholesale and retail is different and delayed in turn. The production peak season of spring and summer clothes is from 1 1 to 1 in the following year, the wholesale peak season of summer clothes is in April, and the retail peak season of summer clothes is in May and June. The peak season of autumn and winter clothing production is June-September, the peak season of winter clothing wholesale is June-February, and the peak season of winter clothing retail is from winter to the end of the Spring Festival.
The peak season of brand clothing production is ahead of the peak season of staple food. Brand clothing is mostly delivered by order, without wholesale. And many commodities pay attention to speed and cost. Many staple foods want to copy the brand version, and they are also worried that others will copy the version too early. In spot cash transactions, due to the risk of overstocking, most of their operations are to make a batch of goods before changing seasons, and then make up a new version according to sales and market conditions.
So some small workshops follow the wholesale of bulk commodities. The wholesale peak season in bulk commodities is the production peak season of these small workshops, and the wholesale off-season in bulk commodities is the production off-season of these small workshops.
In foreign trade factories, production is ahead of domestic sales. This winter, some foreign trade factories have made winter clothes for next year.
Judging from the quality of clothing business, the business is good in the peak season of the whole year, and the business is bad in the off-season of the whole year. This sentence goes without saying.
From the perspective of clothing management strategy, there is only peak season and no off-season.
Therefore, the off-season of clothing can be divided into narrow sense and broad sense. The off-season in a narrow sense is the off-season divided by season. In a broad sense, the off-season, in addition to the off-season caused by seasonal changes, also includes business strategy mistakes and poor management, poor market conditions and other factors that lead to bleak business days.
One of the main features of clothing is out of season. Anti-season includes late style and seasonal changes. The style is too late, and the clothes can't be sold anywhere, and it won't be sold until when. Then for this style, it may be the off-season forever.
As far as a certain clothing is concerned, it is not easy to walk in the peak season, but some people make explosive versions in the off-season. As far as this dress is concerned, the traditional off-season is his peak season. Some people like to find explosions and make explosions in the off-season.
Clothing changes with the seasons, such as whether there are sleeves to short sleeves, middle sleeves to long sleeves, the thickness of materials, the depth of cold and warm colors and so on. There are obvious differences between tops and jumpsuits from the length of sleeves, the depth of colors, the thickness of fabrics and the thickness of cotton. Underwear, underwear, etc. The difference between the four seasons is not so obvious, but not all seasons are universal. For example, pants and underwear have at least the difference between spring and summer and autumn and winter. The materials used in spring and summer are thinner and lighter in color. It is what we usually call jeans that can be sold all year round. When they are producing in different time periods, they will more or less notice the difference between materials and colors, but it is not so obvious.
Since clothing is out of season, when the seasons alternate, there will be a low season. For example, clothes that should be bought in summer are bought in May and June. In July and August, no one will buy summer clothes unless there are special circumstances, because the autumn and winter season is about to enter, and summer clothes will not be worn for a few days. Next year, they will become old models. Therefore, for most wholesalers and retailers, July and August are the lightest months of the year.
The above are clothes.
Question 4: When is the off-season when Taobao sells clothes in spring, summer, autumn and winter? March, July and August after the year are very light; June is not so good either.
Question 5: When is the peak season of Taobao? Hello, I run an online shop. It seems that I think the peak season should be summer and winter. Hehe, low cost and high profit.
Question 6: When is Taobao off-season?
Taobao
Clothing category peak season autumn and winter, off-season spring and summer;
The peak season of department stores is autumn and winter, and the off-season is spring and summer.
Xia Dong in the peak season of home appliances, spring and autumn in the off-season;
Xia Dong's beverage season, spring and autumn off-season.
The cosmetics and skin care products you mentioned belong to department stores.
Question 7: When is the off-season for selling clothes on Taobao? Improve everyone's concept of the season, so that everyone can prepare in advance.
January: Winter clothing season is crazy. The specific dates are on New Year's Day holidays and weekends. At this time, the climate is cold, the purchase price of winter clothes is high, and the profit is high.
February: winter clothing season crazy season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. The weather is still cold at this time, and winter clothes are expensive and profitable.
March: Clothing peak season, winter clothes are sold, and spring clothes have been listed in batches. This is a standard peak season, and the specific dates are on March 8 and weekends. At this time, the weather is alternating between cold and warm, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.
April: Spring clothing sales season. It is the standard peak season, and the specific date is on the weekend. At this time, the weather is mild, the temperature is moderate, and spring clothes are selling well.
May: The excessive alternation of clothes in spring and summer is the standard peak season, and the specific date is May Day holiday, which is the weekend. At this time, the weather and temperature are getting hotter and hotter. Spring clothes are on the market, summer clothes are on the market, summer clothes are selling well, and spring clothes are dumped.
June: The peak season for summer clothes is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes sell well and run a lot, but the price is low and the profit is low.
July: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.
August: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion.
September: Summer and autumn clothes are out of season, and it is also out of season, which is an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, DZ should be calm, not anxious, and actively adjust the goods and displays in the store to prepare for the peak season.
10: The peak season of autumn clothes sales is a crazy peak season, and the specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run. The peak sales season in October is mainly concentrated in the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a sales trough (about 15 days). Therefore, I hope that all shopkeepers will make full use of the National Day holiday to make good sales and let themselves spend the remaining 15 days in a safe way.
1 1 month: clothing is the standard peak season, and autumn and winter are the smooth transition seasons. The specific sales dates are weekends and evenings. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.
1February: Winter clothes are fully listed, which is a crazy peak season. The specific sales dates are Christmas Eve, Christmas Day and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. Cooperate with sales promotion during the festival to increase the turnover of winter clothes.
The above seasonal division is based on the seasonal climate law, but due to the influence of global warming, I hope friends can use it flexibly according to the actual local temperature changes!
Question 8: When will Taobao shops enter the off-season before the Spring Festival? Spring Festival is not the off-season, this time is the time when people flow the most! You can do Taobao's customer service first, and there will be a lot of business! Baby, what do you sell in your shop?
Question 9: When is the off-season for selling clothes on Taobao?
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