The story of Taiwan’s largest sports marketing company, “Hainchuang” turned into “Baohan”

Since its establishment in 2001, Hanchuang has been firmly established as the leading position in Taiwan's sports marketing field under the "powerful" and "creative" management of its founder Zhang Yunzhi. Hanchuang operates in three major areas. The first is sports event management: 90% of Zhuke’s more than 400 manufacturers have been Hanchuang’s customers, including the annual annual sales of major international manufacturers such as TSMC, AUO, Silicon Products, and Inventec. The sports games are all hosted by Hanchuang, and famous events such as the MLB All-Star Game, NBA International Series, and World Baseball Classic are also held by Hanchuang. Therefore, it is the only partner designated by Major League Baseball in Taiwan; it is the first company to operate The two fields are the largest sports agents in Taiwan. Fifteen Taiwanese players have been introduced to join the minor leagues in the United States, including Lin Zhexuan and Luo Jiaren. These two have also played in the major leagues, becoming the eighth and tenth players. A Taiwanese player has entered the major leagues. There are currently 8 players signed by Taiwanese players who are competing in the minor leagues. There are also many players in domestic secondary vocational schools. Big players such as Lin Zhisheng, Zhang Taishan and other big players have given their agency contracts to Hanchuang. The third area of ??management is the management of sports venues. Among the more than 400 manufacturers of Zhuke with sports centers and gymnasiums, almost all are entrusted with management by Hanchuang, including UMC's "Lianyuan Sports Center" , the author has taken students to visit twice. In May of last year (2015), Hanchuang chose to change gears and merge into the big family of Baocheng Group. It changed its name to "Baocheng Sports Marketing Platform" and became a subsidiary of Baocheng. It joined the new successor of Baocheng Group, Cai Peijun. , Zhang Yunzhi became the general manager of this platform and continued to lead Baohan forward. Hanchuang is successful enough, why sell it to Baocheng? The Chinese market is so attractive. Zhang Yunzhi has investigated that there are more than 50 cities with a population of more than 2 million, 7 of which are super cities with a population of more than 10 million; there are more than 30,000 companies with more than 10,000 employees. Last year, China The National Sports Administration also stipulates that primary school students should exercise for at least one hour a day. So many primary schools... The business opportunities are huge and unimaginable. Since last year, Baocheng has successively increased its capital by US$4 million, bringing Baohan's capital to NT$180 million. With the support of his rich dad, Baohan's pace has become faster. In less than a year, he has held 8 large-scale road running events in China, as far north as Mohe in Heilongjiang Province. By the end of this year, he is planning to run in The first ancient city wall road run in Xi'an, which has been built for thousands of years. According to analysis by Liang Renwei in this week's magazine, although the market for operating sports events in China is huge, for Cai Peijun, Baohan is more than just that. Yesterday (10/22) Cai Peijun transferred Baohan from Baocheng's subsidiary to another major subsidiary. Company: A subsidiary of Baosheng, trying to incorporate into the establishment of channel system. Baosheng is now the second largest chain sports brand channel in China, with more than 10 million members. This huge number of members is not well utilized, leaving these members in a dormant state. "Activate" these more than 10 million members and seven More than a thousand stores interact closely to get them moving. This should be Zhang Yunzhi's intention. Baohan is planning "member-only" sports events for Baosheng's more than 10 million members, such as in Beijing, Shanghai, and Guangzhou , Shenzhen held "YY SPORTS" marathons, three-on-three basketball games and other competitions, and went deep into various colleges and universities in China to promote leisure sports. Through Baohan's marketing and services, it should be easy to increase existing members' awareness of "YY SPORTS" ” loyalty. Today's Weekly Liang Renwei continues to analyze that as long as members' first priority for buying sports shoes is "YY SPORTS" in the future, with more than 10 million members, as long as a 5% repurchase rate is generated every year, there will be more than 500,000 pairs made by Baocheng Shoes represent a revenue of 1.2 or 1.3 billion, which does not include the long-term benefits of brand marketing and advertising to the larger Chinese public besides members. It seems that I will go to the bank tomorrow to withdraw some retirement funds and buy Baocheng stocks to keep there. Photo source of the 2016 WTA TAIWAN OPEN Taiwan Tennis Open held by Baohan Sports Marketing Platform: Baohan Sports Marketing Platform official website

About Weng Zhicheng Weng Zhicheng, a former professor at the National University of Science and Technology, has completed 17 Ironman triathlons, I have run 12 half marathons and cycled around the island once. Now I am devoted to collecting, writing and photographing sports stories.