Development course of self-help photography

In March, 2003, the concept of self-help photography, which prevailed in Europe and America, was introduced to China, and theme self-portrait photography was introduced to China.

From 2004 to 2065438+00, self-help photography sprouted and developed, and it was upgraded from a single background selfie to a diversified model of multi-theme and integrated marketing. Street shooting is the first to be promoted in China, and it is recognized as a pioneer brand enterprise in the industry.

On July 20 1 1, the self-service photo studio was first reported by the media, and it was named "selfie" at that time. In June 5438+10 of the same year, the name of "selfie photo studio" appeared for the first time, and it has been used ever since. Brands such as "Street Shooting Theme Self-portrait Pavilion", "Click Click", "Music Shooting" and "I Shoot Me Shoot" have appeared successively.

In 20 12, self-service photo libraries from all over the country opened to join, which ushered in the climax of self-service photo libraries. In just one month, more than 20 stores opened. According to statistics, the number of self-help photo libraries in China has exceeded 150, and it is showing an expanding trend. Among them, the first-and second-tier cities departing from Beijing are relatively concentrated.

In September of 20 13, China Education Television reported on street photographers' self-help photography, defined self-help photography as "the industry's program host", put forward the concept of "self-help photography" for the first time, introduced the self-help photography system, and began to polarize the professional and entertainment studios in the self-portrait industry, thus becoming the brand on the CCTE list and the top ten leading brands in the photography industry in China.

The word "selfie" in 20 13 was selected as the annual hot word in the Oxford Dictionary. At the same time, advanced technologies such as 3D theme photo album and Jodl Kingdom theme album for street photographers came out, and the professional technology and creativity of the studio further consolidated its pioneering position in the industry.