520 men's clothing store activity plan

520 men's clothing store activity plan

In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. What are the characteristics of an excellent activity plan? The following is my collection of 520 men's clothing store activities, welcome to read the collection.

520 men's clothing store activity plan 1 activity time

May xx (week x)-May xx (week x).

Activity content

First, sweet Valentine's Day is more than 50 MINUS 30

During the activity, customers buy clothing products over 50 MINUS 30, over 100 MINUS 60 ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.

Second, 520 sweet happiness ceremony

During the activity, customers pay cash to wear goods, and give a photo coupon with a photo value of 1088 yuan to 800 yuan and a wedding coupon with a photo value of xx to 500 yuan to 880 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.

During the activity, customers pay cash for wearing goods, and 800 yuan gives xx dolls or movie tickets; Send xx bear soap to 600 yuan; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

During the activity, customers pay cash 1 0,000 yuan to buy mosaics and give a box of xx. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.

Third, sweet brush

During the activity, customers with xx credit cards will buy 1 piece of 50 yuan xx stored value card when they spend 500 yuan (inclusive) on the same day, and 1 piece of 50 yuan xx stored value card when jewelry and jade appliances spend 1 piece on the same day, while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, more than 200 MINUS 40.

Five, xx, xx brand yellow platinum per gram discount 15 yuan.

Six, the weekend is 90 points lucky, and shopping costs only half.

520 Men's Clothing Store Activity Plan II Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3 do a good job in customer relations (I transferred to this market in April)

Theme: Welcome to 520, xx discount.

Activity time: 20xx.x.x—25 (the actual operation effect is good, and it is extended to x.27).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in xx market on X day: put up posters to pack tricycles, and put up posters in front of shopping malls on xx day.

3. Take stock of inventory and on-site materials on 3.xx day.

4. Refinement of unified rhetoric of activities: xx manufacturer "520" makes promotional activities in advance, sells at special prices and presents exquisite gifts.

Field operation:

1, an arch, two tents, two product gas models, an easy-to-pull bag and two poster boards.

Output of 2.8 samples: ...

Activity expenses: packed tricycles (5 vehicles) in 200 yuan, transportation expenses in 50 yuan, temporary promotion in 30 yuan/day ×2=60 yuan, totaling 3 10 yuan (the venue is applied by a shopping mall).

520 men's clothing store activity plan 3 1, do a good job of publicity before promotion.

That is, timely advertising. Nowadays, advertisements in clothing stores are generally realized through catalog sales, so timely advertisements should be made.

"The fragrance of wine is also afraid of the depth of the alley", and consumers don't know the best promotion method, so they can only fail. Doing a good job of propaganda before 520 promotion is the premise to achieve the promotion goal.

Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation scope of the storefront can only be a waste of money, which does not play any substantive role. Promotion should be carried out within the radiation range of the store and targeted at the target consumers.

For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "fight", distribute leaflets around the stores, make full use of in-store broadcasts, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, the promotion policies of many shops are "come gently" and "go gently", which can't arouse a ripple in the crowd, and naturally it can't achieve the purpose of enhancing popularity.

2. Clever promotion policies

Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.

(1), and exert the charm of the bonus.

Xx shop is full every holiday. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.

(2), integral consumption

At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. For example, employees of 100 returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating customer loyalty.

In several ways to promote consumption, the key is to stress credibility, and the promised policies must be fulfilled, so that consumers can get tangible benefits.

(3) Pay attention to innovation

Times are changing, but the promotion of many stores is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces", and old-fashioned promotional methods have become "deaf ears". Therefore, the promotion means must win by faith. Only the new ones are dynamic, and only the new ones can attract consumers' "eyes".

Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the right way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet".

3. Mid-late publicity

In the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will enhance the good image of the store and form a good reputation, thus gaining more customers.

Step 4 issue coupons

The biggest difference between coupon promotion and cash discount is that it can attract more consumers who have no plans to buy clothes to find terminal consumption with definite activities.

There are three ways to win more new customers.

First, we can distribute unit coupons in limited time in places where the target consumer groups are concentrated, and combine the description of issuing new products with coupons to attract more new customers to clothing stores to participate in promotional activities and strive for new customers.

Option 2: Coupons can be distributed on the product leaflets in front of some large department stores. This scheme has a certain sales effect in a short time, but it will do some harm to the brand. Usually, xx, the coupon promotion of clothing stores, will not be easily used unless it is competition-oriented and tends to fierce price competition.

Third, you can also contact the regional shopping magazines of related clothing products, approve all coupons of the magazines, and sell products. This scheme can expand the scope of publicity to a greater extent, let consumers in more areas know about the promotion activities of clothing stores, and thus attract them to visit and participate in the promotion activities.