Visual Communication of Graphics and Colors in Graphic Design

Visual Communication of Graphics and Colors in Graphic Design

With the development of human society from industrialized society to information society, visual communication design has undergone several stages of evolution, such as commercial art, arts and crafts, printing art design, decorative design and graphic design. Finally, it becomes a design with visual media as the carrier and visual symbols to express and convey information. Below, I searched and sorted out the visual communication of graphic design and color for everyone. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!

First, graphic and color elements in graphic design

1. Graphic visual communication elements. Graphics and colors are both means of expression, painting and design. Graphics can exist independently, as a real or unreal representation of an object, or as an abstract boundary of space or plane. Colors cannot exist alone. He must have some kind of boundary. He has no clear boundary in his mind. But it must have a boundary when it is embodied.

2. Elements of color visual communication. ? Color? Color separation and color have two meanings. Color, including black, white, gray or? No color? . Colors, including red, orange, yellow, green, cyan, blue and purple, and all intermediate colors mixed with black, white and gray, or? Have color? . ? No color? With what? Have color? Together, collectively? Color? . The color of an advertisement tends to be cool or warm, and tends to be bright or elegant. The different shades of these color tendencies give people the impression that the overall effect of advertising color is. The overall effect of advertising color depends on the needs of advertising theme and consumers' preference for color, and the choice and collocation of color is decided on the basis of inferiority.

3. The visual communication relationship between graphics and colors. There must also be a connection between color and graphics. Graphics, even geometric graphics, have their own internal repercussions, and they are also an entity in spirit, and their characteristics are consistent with graphics. The harmony of form must depend entirely on the purposeful response of human mind. The characteristics of form determine its two purposes. The external boundary is meaningful only when it expresses the formal meaning. The external part of the form, that is, the boundary line, can appear in various shapes, but it must not exceed two external restrictions: either the purpose of the form is to determine the specific object in the two-dimensional space; Or forms continue to exist as abstract or purely abstract entities.

Second, the graphic communication form of graphic design

1. Abstract graphic communication. Abstract graphics refer to graphics that have no direct meaning, but are indirectly related to point change, line change and area change. Abstract graphics have broad performance space and great potential in the performance of packaging pictures. As far as form is concerned, the painting composition we discussed has two purposes: to form a whole picture and to create various forms. These forms serve the whole picture through their different relationships.

2. Image graphic communication. Painting images include photographic pictures, realistic painting graphics, exaggerated changing graphics and so on. Photographs: Photographs can truly express the product image, with rich color levels, and are widely used in packaging. In addition to realistic representation, photographic graphics can also be treated in a variety of special ways to form a variety of graphic effects. Realistic painting graphics: photography can't replace painting means. The so-called painting is not purely objective realism, otherwise there is no need to paint. According to the performance requirements, the object to be represented should be subjectively selected to make the image simpler and more perfect than the real thing. Realistic painting graphics: this refers to the generalization on the basis of realism. Summarize the characteristics, simplify the hierarchy, and make the object more concise and clear. In the expression method, the changes of points, lines and surfaces can form a variety of expression effects. Exaggerated change graphics: This is based on inductive and simplified change processing. That is to say, both generalization and deformation are emphasized, so that the performance object can achieve vivid and humorous artistic effect.

3. Image graphic communication. Graphics itself is a symbolic image in visual space design, and it is a direct and accurate communication medium in the process of visual communication. It plays an important role in communicating people, culture and information. In graphic design, the application of semiotics affects the expression of thinking in images in graphic design. It is precisely because of its existence that the information transmission of graphic design is more scientific and accurate, and the expression techniques are more colorful.

Third, the color communication form of graphic design

1. Direct communication of colors. At the competition venue, the designer painted the corner walls with black and yellow stripes to remind drivers to concentrate and be alert to accidents. This is because whenever people see black and yellow stripes, they will unconsciously feel fear and vigilance. This feeling may not only come from the visual characteristics of the pattern color itself, but also be related to the association of black and yellow stripes with animals that may bring danger to people, such as tigers or bees. People's fear and vigilance against such graphics is a continuation of people's fear and vigilance against tigers or bees in their life experiences. The same green color often makes people feel relaxed and happy, as if being in dense jungle and fresh air, and life can grow healthily in the natural environment. Therefore, green is more applied to the design theme of life fields such as medical treatment and environmental protection.

2. Indirect transmission of color. The indirect psychological effect of color. According to the isomorphism principle of psychology, a color can form a heterogeneous isomorphic relationship with concrete objects, abstract words, a scene, an emotion, etc., thus giving color life and meaning and making it have the function of expressing the real world. The first color hobby is self-intervention (personal hobby, 20%), and the second is decent maintenance (harmony between self and environment, 40%). The third is the pursuit of happiness (follow the fashion, 40%). But the relationship between color hobbies and people's personality does exist. Popular colors.

(1) concept and function

One is timeliness, and the other is spatiality (also called regionality).

(2) The causes of popular colors are: the propaganda of TV, magazines and newspapers; Worship of movies, songs and sports stars; Prediction of business composition and popular colors; And the influence of national, political, economic, scientific and technological and major group activities.

(3) The prediction mode and basis of popular colors.

Investigate market trends extensively, analyze consumption levels and make scientific statistical calculations. According to the intuitive judgment of experts from France, Germany, Italy, the Netherlands, Britain and other countries, choose the popular color for next year.

In short, the influence of internal needs and the development of art are the constant evolution of eternal and objective factors within the historical and subjective scope. Because objective existence always transforms today's subjective expression into tomorrow's subjective expression, every new freedom in the use of external forms is praised as absolute and unparalleled. Now, we believe that as long as an artist can paint according to various forms that already exist in nature, he can use any form. But this restriction, like all similar cases before, is only temporary. There is no limit to the internal demand, and the artist can use any form of expression he needs. Its internal impulse must have a corresponding external form.

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