Decorative activity planning scheme

In order to ensure that things or work can be carried out correctly, it is often necessary to make a careful plan in advance, which is characterized by operability and feasibility. What are the characteristics of an excellent scheme? The following are five renovation activities I have arranged for you for your reference, hoping to help friends in need.

Article 1 of the decoration activity planning scheme 1. Tmall decoration

1. Store logo (clear and eye-catching)

2. Big picture advertisement at the top of the page ① Theme "Double Eleven"

(2) Copy "When the boss is not at home, we steal to sell"

(3) Choose "Spring Festival travel rush Peak" background or tusk queue background for the scene to set off madness.

The effect of snapping up. "

④ Product "Wandering Flower Rhyme"

3 small picture advertising drainage

Pillow packaging series-multi-associated SKU

High elastic compression pillow original price 79 cost 14 special price 9.9

Cotton comfortable pillow original price 208 cost 19.5 special price 29.9

Feather plush (tarpaulin) original price 276 cost 23 special price 39.9 lavender pillow original price 162 cost 27 special price 59.9.

Feather satin original price 338 cost 29 special price 69.9.

Add any pattern pigment to print four sets =228.

4. Set up complete and simplified delivery activities

If a single order exceeds 300, it will be reduced by 20.

If a single order exceeds 500, it will be reduced by 50.

If the single order exceeds 1000, it will be reduced by 100 before delivery.

If the single order is over 20xx minus 100, send another washed cushion.

5 episodes of collection, sharing, attention and courtesy.

Collect all the products at any price in the store, give us screenshots and return to 5 yuan immediately.

After consuming products at any price in the store and sharing screenshots through Sina, Tencent and Renren, I immediately returned to 5 yuan. After consuming products at any price in the store, log on to Sina, Tencent and Renren, and join us for fun. Pay attention to the screenshot and return to 5 yuan immediately.

(5 yuan cash will be credited to your Alipay account within 7 days after customer service confirmation).

Second, Tmall activities

1. The whole price is 2~4 fold.

2. Some commodities are snapped up in a limited time (seconds kill)

3. New reservations (deposit refund for the first 200 reservations)

3. Tmall promotion

1.QQ friends will send them store links and activity information one by one.

2. Weibo's concern: Add the official Weibo and forward the activity information.

3. Go to 19 floor and post in the forum.

Renovation activity planning plan Part 2 1: Three-day promotion on May Day:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Hui You: The project cost is 8.3% off (the comprehensive management fee is not discounted). During the activity, you can enjoy the surprise price of home improvement group purchase every day.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials: During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the main materials promotion content for details).

5. On May 2nd, the Peony Hotel Home Improvement Group Meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

Activity theme: enjoy peony and repair home decoration. May Day is more enjoyable. ※

Activity time: May 2, 20xx 14: 00-20: 00. ※

Venue: Meeting rooms on the 3rd floor and15th floor of Peony Hotel. ※.

Activity content: 1, home improvement group meeting: one-on-one communication with senior designers. ※.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Promotion of activities: ※:

During the 1. event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Shop Fair. ※

Activity time: 20xx from May 3rd to May 8th. ※

※ Venue: Zhongzhou Store ※ Activity content: a. Store fair;

Promotional activities: ※:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy: 1, free room measurement and budget; 2. Visit the model room; 3. You can participate in the model house collection activities; 4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

Decoration activity planning scheme 3 promotion theme: hold preferential activities for wedding room decoration customers, which can be extended to bedroom theme decoration scheme.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Cooperate with a large local chain wedding photo studio for publicity.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1) Presentation of the decoration scheme of the wedding room

2) Pay the deposit on site, give a 15% discount on decoration, and send a * * fashion wedding photography package (value 1480 yuan).

3) 60% off order for fashion home appliances.

4) On-site lucky draw, the happiest couple (limited to 2 couples) at the scene will immediately receive a diamond ring of 3,000 yuan, and the famous wedding host will preside over the wedding activities for free (limited to 2 couples).

On-site activities:

1) Invite a well-known local wedding host to host the event on the spot.

2) Small household appliances gifts for newcomers' cooperative games will be held on site.

3) The "Beautiful Moment" love oath activity (the couple takes a love oath in front of a special background cloth, which is photographed by a photography agency, framed into a huge photo frame and sent to the couple)

Promotion preparation:

1) Cooperate with * * wedding photography agencies and wedding planning agencies.

2) Presentation of the design scheme of the wedding room and bedroom.

3) Cooperation among home appliance manufacturers

Plan evaluation:

This plan is specifically aimed at the wedding room, which is a good publicity for cultivating the company's advantages. Promote sales with the theme of wedding room.

Decoration activity planning scheme 4 decoration May Day activity planning case: "Love is May Day" home improvement feast

Gifts and discounts for this activity will last from April 30th to May 8th.

1 .51 Three-day promotion content:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Discount: 8.3% off the project cost (comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials: During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the main materials promotion content for details).

5. On May 2nd, the Peony Hotel Home Improvement Group Meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

Theme of the activity: enjoy the peony, fix the home decoration, and "May Day" is more enjoyable.

Activity time: 20xx May 2nd, all day 14: 00-20: 00.

Venue: Meeting rooms on the third and fifteenth floors of Peony Hotel.

Activity content:

1, home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Activity promotion:

During the 1. event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Store Fair

Activity time: 20xx from May 3rd to May 8th.

Venue: Zhongzhou Store Activities: A. Shop Expo;

Activity promotion:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy: 1, free room measurement and budget; 2. Visit the model room; 3. You can participate in the model house collection activities; 4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

3. Adhere to the best management concept of materials, publicize the brand of materials, and do not engage in fake and shoddy OEM.

Decoration activity planning scheme Chapter 5 Activity purpose:

This year is the company's first anniversary celebration. With the theme of spreading the new culture of home improvement and serving the consumers of automobile city, our company promotes the new concept of decorative home culture design, improves the overall level of Shiyan home improvement industry and establishes the decorative brand image of Shiyan home improvement industry. Enhance the pride of employees in decoration enterprises, promote people with things and bring people with things, so as to further sublimate the overall team spirit again; Externally, effectively create a good public image of * * Decoration Company, show the good performance achieved in the past year, and fully display the advanced corporate philosophy, good corporate culture atmosphere and first-class construction quality of * * Decoration Company under the public's attention. Finally, good social and economic benefits are achieved.

Activity time:

The tentative date is xx * * *-* * (specific to be determined)

Location:

Tentative Jin yuantong building,

Organizer:

* * Decoration company

Participating units:

(TBD)

Real estate agent to invite: Shangri-La

Master plan of activities: World Planning Working Group

1. The specific work of the World Planning Working Group

(1). Copy of planning outline

(2) Print advertising copy products and corporate advertising slogans, all kinds of publicity materials, TV advertising copy, newspaper and magazine advertising copy.

(3) Public relations copywriting

(4) Graphic design, publicity materials design and printing, and advertising design.

Detailed implementation rules:

(1) Preparations for the press conference

Hold a media liaison meeting for this event, inform the theme and content of this event, and send a unified press release to all participating media units.

The venue is tentatively set at Hotel Mao Wen 1 (the liaison work is coordinated by the decoration and public relations department of Kuoda, and the event preparation team will be informed in time).

May Day Decoration Activity Planning Scheme 4 May Day Decoration Activity Planning Scheme 4

Contact the tentative media list in advance:

Shiyan daily newspaper Shiyan evening news agency Dongfeng automobile newspaper office

Shiyan TV Economic Channel Shiyan TV Life Channel

Shiyan TV News Channel Yazhong Advertisement

(II) Site layout of the event

Meeting with the responsible persons of "Kuanda Anniversary Celebration" such as stage layout, acoustics, entertainment industry, advertising banners, arched doors, pop posters, leaflets, site safety department, engineering department and logistics department, making specific work arrangements and submitting work plans, and providing relevant lists (leaders, guests, journalists, owners) schemes, etc. , the implementation of hierarchical responsibility system.

Report the work of various media, building materials consortium and relevant departments, and implement their respective work. All work is basically in place, including:

A, arches, banners, stage layout, gifts and gift desk layout, stations, safe passage signs, parking spaces (Kuoda Decoration Engineering Department needs to send a construction team to coordinate on-site construction. In addition, it is necessary to coordinate the security department of Jincheng Building to complete the site clearing work after 10.00 pm, which is coordinated by the engineering department and public relations department of Kuoda.

B, posters, printed matter design and printing work must be completed in * *. Wu Qiong, the person in charge of this work.

C, host contact, audio debugging, program rehearsal, power supply and electrical debugging;

D. The opening speech shall be examined and approved by Mr. Li (delivered to Mr. Li before * *).

E. prepare guest speeches;

F, the implementation of the guest leisure area;

G. training and publicity of hosts, bands and dm.

(3) Preparation for outdoor publicity of activities

1. Large posters should be posted at the entrance of each residential area under construction, and special personnel should be appointed for decoration. (The contact person for poster printing has not yet been determined)

2. Propagandists distribute leaflets in crowded areas on * * and * * (Propagandists of human body advertisements should be part-time college students and require a good image.

3. Publicize through the current period of the city's Yazhong advertisement (issued on * *), and the Shiyan Evening News will carry out cross-advertising and reporting on * *.

Media promotion strategy:

1, * month * day-* month * day, carried out special editions and special reports in Shiyan Evening News, Dongfeng Motor Daily, Yazhong Advertising and Shiyan Radio Station, and carried out a series of follow-up reports (in the form of news reports) on * month * day of "Kuoda Anniversary Celebration";

2. Make a series of news reports (or special reports) in Shiyan TV Life Channel, News Channel, Economic Channel and Dongfeng TV Station from * to *.

Through strong media publicity, we will create a strong advertising advantage, let all walks of life and ordinary people in Checheng know about this Kuoda anniversary and actively participate in it, establish the market popularity and people's affinity of Kuoda decoration, create an unprecedented grand occasion, become a hot spot of public concern and a new bright spot in Checheng, and let Kuoda enter thousands of households and be close to people's lives, thus achieving an unprecedented advertising effect.