How to design leaflets

No matter what kind of business design, its ultimate goal is to help customers sell products and promote sales, otherwise no matter how beautiful the design is, it is meaningless. This paper discusses how to convey information more effectively in design through several low-cost single-page design cases. Some basic principles involved are applicable to any design project. First, the design points of the leaflet 1. First, lay out the scene. If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your product. Because the picture background of the product is dark, the background of the leaflet is also treated as black to match it. Ok, the stage is already dark, just wait for the performance to start. Of course, the background is not necessarily black, but treating it as black is the easiest way to form a dramatic atmosphere. Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content. This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader. Push the products to the front desk and put your products in a conspicuous position on the page, just like when you invite friends to barbecue in the backyard, you will also put these chairs in a conspicuous place in the yard so that every guest can see and touch them. Product pictures must be clear, and physical photos are the most suitable. The photos provided by general manufacturers are of high quality, such as the photos in the example. You can try asking the manufacturer for it If not, it may cost more to ask a photographer to take high-quality photos of the products, but please remember: if customers can't see the products clearly, they won't pay. Maybe sometimes you have an impulse to add some special effects to the product pictures, wait a minute! In the product leaflet, the product is the key point to be displayed. Don't be smart enough to do some oblique deformation effects, which will appear flashy; Don't make the photo too small, thinking that the customer will pick up the magnifying glass and study it carefully; Don't cut the picture like a poster, customers will only ignore the product itself and even think you are trying to hide something. Once the titled product is displayed, it is necessary to add some words to explain the product in more detail and introduce some advantages and uses that are not obvious at a glance. Customers like to experience all kinds of new products. If you think of customers as eager to know more audiences, you can write good publicity headlines. Imagine if you were introducing this product to a good friend, which aspect would you introduce first, starting with the best part. In this example, the furniture looks like rattan, but it is actually made of FRP, which is very strong. This is the characteristic. If you want to sell ordinary goods such as screwdrivers and bath towels, think about where your products are most popular and why customers want them, and then express them in words. Rule 1: A short title is more appropriate. When we talk at ordinary times, if a person uses more than 20 words in every sentence, it will only drive the listener crazy. Customers may like your products, but they can't stand your nagging. In short, it is best to find the most concise and accurate statement. Rule 2: Don't shout some flashy slogans. Twisted melons are not sweet. Shouting these slogans won't help you sell things. Will you buy a car because a car claims to represent a "new and new human"? No, you bought a car because of its beautiful appearance, authentic workmanship, moderate price or just meeting your needs. 4. Add a title below. When you write a headline, remember that the customer will only read it when he can find some interesting information, so you must find the customer's interest when you write it. Take a good look at your products, and think about what information can make customers know better, what details can be emphasized, and what good ways to use them can be suggested. With this information, customers are more likely to pick up the phone and order. Rule 3: The customer is God. The customer is always the first, so you can only stand aside. Only when customers really buy your products will the world be beautiful, otherwise everything will become meaningless. You should respect this fact. A good advertisement should accurately reflect the real advantages of the product. Words are not defending the product in all aspects, but strengthening this fact. If you think that customers will buy your products for no reason, you are just daydreaming. What font 1? Times font is a good choice. These traditional fonts give customers a sense of trust, and plain fonts can make products more eye-catching. The font of the title and the text must match, but the character spacing should be more compact. Times, Century, Garamond and Caslon are all good choices. 2. Bauhaus bold font. Bauhaus style decorative fonts are not suitable. It is a heavy font, and the decoration on the whole page is a bit too eye-catching, which will make readers ignore the product itself. This font is more suitable for posters than product flyers. 3.snellroundhand and FuturaHeavy fonts match. This choice is very good. Elegant font style also conforms to the meaning of the text itself. In the title, the font of "WicherBeautiful" (beautiful rattan) is beautiful, while the font of "Fibrglassstrong" (hard tempered glass) is thick, and the characteristics of the font match the literal meaning. Generally, if the font is eye-catching or stylized, the connection between font and text will be obvious. Remember: our purpose is to highlight the characteristics of the product.