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Because the ice pier has three characteristics: cultural, artistic and commercial. "Culture is an excellent traditional culture and story of the country. Artistry is to spread good culture and tell good stories by artistic means. Commerciality is to be tested by the market, and selling is the last word.

Bing Dwen Dwen

"Cao Xue said," first of all, empathize with others, so as to cause a sensation and become an explosion. "

"The national treasure panda is loved by people all over the world. "Ice Shield" combines the embarrassing panda image with the ice crystal shell with a sense of science and technology. At first glance, it is cold and hard, which actually gives people a lovely and warm feeling. " Cao Xue unveiled the design mystery of the "Ice Pier". Last year, the Olympic motto was updated to "More United". Unity is based on love. Such a small mascot transcends national boundaries and languages, so that everyone can feel love together and look forward to the future together. Many people also have such a consensus that beautiful things and spirits are the common aspiration of mankind. Love and warmth are the universal languages of human beings. Sports are interlinked, so is art. The friendship and blessing that China expressed with "Ice Shield" and wanted to convey to the world are also interlinked. As long as there is good hope for the future of mankind, as long as there is a strong, United and friendly common pursuit, we can feel that kind of enthusiasm and warmth.

Recently, athletes from all over the world who participated in the Winter Olympics publicly expressed their love for the "ice shield" on social platforms: Natalie Tasklelova, a Czech flower skater, said that she was fascinated by the "ice shield", and Pitra nieminen, a Finnish female ice hockey player, excitedly showed fans how the "ice shield" pillow turned into a blanket in one second. Dolby, executive director of the Olympic Department of the International Olympic Committee, also said: "The ice shield is very cute and humorous, full of positive energy. I hope to have one, and I hope that young people all over the world can have one. "

"Behind the ubiquitous' ice shield' figure, it reflects China's considerate care for athletes and shows the world the cultural spirit of China people's hospitality." Jin, a professor at China Renmin University and president of China Cultural and Creative Industry Research Association, told the reporter.

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There is no end to telling a good story about China.

It is worth noting that there is a clever idea hidden in the mascot "Ice Shield" of the commemorative edition of this award. "The athletes commemorate the mascots, and the golden outer ring is the traditional' three friends of the old cold' pine, bamboo and plum in China, which once again reflects the culture of China." Cao Xue believes that design is a visual language, and Ice Shield is an explosion to tell the story of China and spread the culture of China with good visual language.

"Mascot design is actually a character design."

Cao Xue said that design never aims at deductive art, and art is only a means of expression in design. "The key is that designers should have a high vision and a low figure. It is best to have an international perspective. As far as the Winter Olympics is concerned, when designing a mascot for the Winter Olympics, we should read all the mascots of previous Olympic Games and get to know them first. Low-key is to be grounded and use expressions that people can understand.