Traditional Culture Encyclopedia - Photography and portraiture - The development of realistic production

The development of realistic production

With the rapid development of the national economy, the gap between urban and rural people's consumption consciousness and consumption concept has narrowed, and wedding photos, artistic photos and children's photos have been deeply rooted in people's hearts, especially wedding photos have become a necessary consumption item for married people, which is no longer the patent of tens of thousands or thousands of high-income people in the past. Judging from the general consumption quota of domestic real-life photos, 3-5 thousand yuan is already a high consumption, and as small as a few hundred yuan, you can take a set of wedding commemorative photos. Across the country, almost every township has a photo studio, and the penetration rate can be said to be within reach, forming a considerable industry, which not only invigorates the economy, but also facilitates consumers. Some experts estimate that 80- 100 couples get married every ten thousand people every year. According to this data, the annual consumption of wedding photos in China is a considerable cake. The scale of photo studios around the country is getting bigger and bigger, and huge sums of money are invested in luxury decoration, with the purpose of attracting and retaining customers' consumption.

I have walked through many photo studios, large and small, in many cities, and I was surprised by the appearance scale, but there is not much difference between the layout and shooting of the photo studio. In many photo studios, only photographers can understand the theme shooting, and customers know nothing about it, let alone passion and shooting desire. How to make customers feel the luxurious enjoyment process of wedding art photography and indoor portrait photography? In the capital city of China, some forward-thinking studios have paid attention to the artistic atmosphere created by the real layout. In order to impress consumers. How to do this well? I think one is to have ideas, the other is to have and create conditions. Different places have different customs, living habits, humanistic standards and specific business environment. , and adopt different layout methods to achieve the purpose of reasonable investment and high efficiency.

The layout of the photo studio is nothing new. In the 1980s, state-owned photo studios also had many quite good photos. With the rise and disappearance of the Hong Kong-Taiwan model, the studio has developed so far, and high-tech digital technology has been popularized. The shooting methods and means of large and small photo studios are roughly similar. As ordinary consumers, they don't have professional qualities. When signing a contract, most people look at the price, and the price is the first. The price war of photo studio is becoming more and more fierce, and the profit of photo studio is getting lower and lower. There is only one way to change this situation, and that is to integrate the advantages of resources and fully display the overall image of the studio to customers. From the facade layout, various functions, the service level of employees and the artistic atmosphere of the studio, let consumers visit and identify with your brand, your service and your products, so as to be willing to spend here. Meet their purpose of enjoying the artistic process of shooting in the studio.

The feature and advantage of the live studio is 1, and the shooting effect is controllable. Because the lighting effect of the studio is completely controlled, you can still shoot beautiful effects under the outdoor conditions of bad weather. Because of the strong controllability, you can even shoot the effect that you can't shoot or shoot under outdoor conditions. 2, the effect is rich and colorful. You can complete the shooting of various landscapes, time, seasons and themes from waterfalls to mountains in one day. Moreover, by changing the real scene and changing the lights on the same landscape simply and quickly, we can also shoot different effects of sunrise and sunset, as well as various periods and seasons of the day. 3. Shooting is not limited by time and season. All-weather shooting can be guaranteed, the shooting effect is not inferior to the actual outdoor shooting, and the efficiency is high. The photographed guests can no longer suffer from the bumps of ships and cars, and there is no sun and rain. The shooting process is safe and reliable, which can meet the needs of most consumers. 4. persuasive. In addition to actual shooting, the live studio of the cinema is also ornamental and can be used as a scenery of the cinema for guests to visit. You can take orders, and when you take orders, you can show the guests around the cinema, so that the guests can know the shooting environment in advance, which is also a good opportunity to reflect the strength of the cinema. 5. Reduce the pressure of post-production. The post-processing of the photos taken by the live studio is relatively simple, and the designer can concentrate on the artistic design of the album, eliminating the digital synthesis operations such as drawing deduction, and the effect is real and the production is fast. With the continuous development and improvement of the wedding photo studio market in China, the studio real-life studio has been widely used in wedding photo studios and photography studios, which has promoted the operation of the studio and the quality of photos. At present, most photo studios in the wedding photo studio market have their own studio real-life studios, ranging from a few hundred square meters, usually in photo studios. There are thousands or even tens of thousands of square meters of professional photography bases.