Shenzhen Amazon photography

At present, Amazon's title storm has stopped for some time, but the sellers and friends affected by the previous title tide are still in dire straits. ...

Some time ago, many big stores in the industry were blocked, but far more than these big sales, some small and medium-sized sellers in the industry were also blocked. Statistics show that in this wave of titles, more than 50,000 accounts have been closed.

Amazon's large-scale title event has been "out of the circle", and CCTV Finance recently reported this incident.

Bazaar Shenzhen closed more than 80 stores in/kloc-0, and frozen the payment for goods in1400,000.

According to CCTV's financial report, an Amazon salesman suffered a heavy blow in an industrial park in Longgang District, Shenzhen, and a large number of accounts were blocked, resulting in a sharp drop in revenue.

An operation director of the company said that in this wave of titles of Amazon, more than 80 stores of the company/kloc-0 were blocked, and more than 30 brands were affected, with a total frozen amount of 85.2 million yuan and a blocked payment of1.40 billion yuan. Since the company's account was affected in early May, the company's monthly income has dropped from the previous 400 million RMB to the current 50 million RMB.

The director of operations also said: "Now, searching for the company's brand name in Amazon's front desk basically does not have our products, and we can't see the company's stores."

However, the person in charge of the company said: "At present, the company still insists on normal operation, but since the Amazon title event, due to the pressure of capital turnover, the company has reduced its office space by half, leaving only one-third of its previous employees."

After the report of CCTV Finance came out, many people in the industry have guessed who the big seller is. People familiar with the matter told me that the first floor of the company office building has been rented out.

"The sale was really hit hard. Therefore, many shops have been closed, and the revenue has dropped to the previous 1/8. No one can hold back, so layoffs and rent refunds happen. " According to informed sources, after the big seller received the first notice email from Amazon in May this year, 90% of Amazon's stores and accounts have been closed one after another, and more than 600 products have been removed from the shelves.

In the video of CCTV's financial interview sale, some Amazon notification emails received by the company appeared, and the reasons for closing the store appeared in the emails. The general contents are as follows

1, spend money to get buyer information, and then contact the buyer to delete the bad reviews;

2. After repeated warnings, Amazon did not listen to advice and was still engaged in violations;

3. Manipulate comments to mislead consumers.

It can be seen that Amazon's title is not very sudden, but it still captures the small plait of the seller's illegal operation. For those sellers who repeatedly challenge Amazon's bottom line, Amazon can only "maintain" its face with titles. ...

As can be seen from this wave of titles, Amazon's efforts to rectify violations are growing. Amazon said that this round of titles was mostly due to the improper use of the comment function by sellers, "asking for false comments from consumers" and "manipulating comments through gift cards".

Debt 1.8 million, and 200 Amazon accounts of the seller were blocked.

In addition, in addition to the exposure of big sales, some small and medium-sized sellers have also been hit hard. Recently, on a short video platform, a seller told his recent "encounter".

"Four years of hard work, just one week, all went up in smoke." The protagonist in the video tells about his heavy losses in the wave of titles. It is reported that a week ago, the seller was a cross-border e-commerce boss with assets of tens of millions, but then 200 accounts of the company were blocked one after another. Just one week later, he was in debt of 65438+800,000 pounds. ...

The video was shot in high-speed railway station by the seller who returned home from Shenzhen. The seller reviewed the situation since he first joined the cross-border e-commerce and started to do cross-border e-commerce from 20 17. At that time, he was penniless and entered the market for nothing, but after several years of hard work, it was a small achievement. However, due to the changes in the rules of Amazon platform, the company has been unable to operate normally.

However, in the face of such a difficult situation, the seller did not choose to escape, but chose to resist all this. In order to pay the employees and repay the loan, all the assets of the company were mortgaged, but these were only enough to pay the salary, but the loan was not paid off.

The seller also said that the purpose of sending this video is to convince creditors that they have not run away. Give yourself some time, and the money will definitely be paid back.

In the face of disaster, many companies took the opposite approach to the seller. Some companies have forced layoffs to protect themselves and have not compensated their employees. This practice makes employees who have worked hard for the company feel uncomfortable. On the contrary, the above seller's practice makes people feel warm.

Various titles have also poured cold water on the cross-border e-commerce industry. Many Amazon sellers who entered this year have mostly seen that the development of cross-border e-commerce is infinite. Amazon sellers made a fortune last year, and after the news came out, they began to enter the business directly as soon as they got hot, but they didn't know that there were explosive losses behind platforms such as Amazon. Many old sellers who have been deeply involved in the Amazon platform for many years are gradually withdrawing, and the road ahead for new sellers is even more difficult.

The Amazon account was delayed and the seller began to transform.

After the seller's account is blocked, what worries the seller most is how to unblock the account as soon as possible. Sellers communicate with the platform through various channels, but so far, the success rate of appeal is extremely low.

According to CCTV's financial report, accounts were blocked, products were taken off the shelves, and goods piled up in foreign warehouses could not be sold any more, which brought high storage costs. For sellers, the financial pressure is very great.

Of course, blocked sellers have begun to seek a way out, but sellers who are not blocked also feel the pressure. A seller said: "It is too risky to sell only on Amazon platform. Eggs can't be placed in one basket and should be sold through multiple channels. "

CCTV Finance reported that the chairman of a cross-border e-commerce company said: "After the title of Amazon came out in May, we immediately began to recruit independent station personnel. It is expected that our products will be sold normally on independent stations in June+10, 5438. "

Amazon's title craze really makes the popularity of independent stations "high", but the inspiration brought by title to sellers is not as simple as "don't put eggs in one basket". Amazon's store closure has never stopped, and only sellers who operate in compliance will not suddenly encounter this "disaster". In addition, if cross-border e-commerce sellers want to go further, they should start with product quality and strive to improve their own ability and anti-risk ability. Otherwise, even if they switch from Amazon platform to independent station, they will "die" for another platform.