Background and significance of commercial advertising photography

The scope of commercial photography is very wide, even in various industries, among which the most obvious are product photography, advertising photography, portrait photography, studio photography and other photography works with commercial value that need to be purchased, including aviation and space. Moreover, many freelance photographers sell photos as commodities, and many photo agencies sell the photos they buy to people in need.

Now that we know the scope of commercial photography, we should understand the differences between them and master their characteristics.

The photographic characteristics of products are mainly manifested in the photography with products as the main genre. Their photos are used in advertisements, commodities, catalogues, product brochures, pamphlets and similar publications. They are also used for packaging and decoration of posters and exhibition brochures, as well as packaging bags and boxes. The photos introducing the product must be clear and straightforward, and the color, shape, material and structure of the product should be reproduced. Photos used for promotion usually beautify products and give people a hint that they can provide tangible and intangible benefits, which are generally expressed by images.

Most products are photographed in the studio, because the lighting conditions in the studio are completely controllable, and some photos showing products are taken on the spot, for example, large products are not easy to move because they need a certain environment. Generally speaking, most of them are done indoors. Photographers of product photography always make a good design in advance, and then complete it according to the artistic guidance of design. Sometimes this design may be a sketch, or a wonderful picture, and then a comprehensive explanation draft. It should be said that product photography is only a kind of still life photography of the product itself. Product photography may use a variety of light sources, and the effect can be continuously tested. As for the quality of shooting, success or failure depends entirely on the photographer's level.