How to write a good e-commerce copywriting plan?

Basic requirements for e-commerce copywriting

1. Clear logic. Especially for promotional messages, they must be written clearly to avoid ambiguity.

Two, what you say is meaningful. In-depth analysis of the advantages of the product, finding keywords, and generating matching copy by connecting the keywords.

Third, don’t use English randomly. Using English does not necessarily mean being superior, and it makes reading more difficult for most people. And it's easy to make mistakes with inappropriate words.

Four, seize the keywords. Instructive keywords easily enter people's brains and prompt action. For example, the keyword Obama used during his first election was change, and the keyword he used when seeking re-election was forward.

Methods to create popular copywriting

First, dig deep into the selling points to hit the pain points. Only when the product is useful to customers, is what customers need, and can help customers solve their problems will customers buy it. Therefore, we must focus on the selling point and find ways to express the selling point visually, so as to attract consumers' attention.

Second, e-commerce copywriting must be thoughtful in order to persuade consumers to place orders.

1. The title should express the complete meaning in as few words as possible and guide consumers to read the main text.

2. The text should be easy to read. It can be divided into paragraphs and expressed in subtitles and tables. This means that more consideration should be given to how readers can read it in the most time-saving and convenient way.

3. Find suitable sentences based on the characteristics and themes of the product, write copy that shows the advantages of the product through splitting and combination, and give consumers simple action instructions at the end. It is best to add a word for immediate action. award. For example, what are the benefits of placing an order now?

4. You can convey the value of the product by creating a story, because for commercial use, the story must be based on facts and be content that can arouse customers' enthusiasm.

Creative skills for e-commerce copywriting

1. Nine-square grid thinking method.

Take out a piece of A4 paper and divide it into 9 identical grids with a pen. Fill in the name of the product in the middle grid and fill in the product advantages in the other grids. Use this method to let yourself think about creativity. .

Second, the extension method of catalog key points.

Copy down the features of the product and extend each sentence according to the theme, which will be more convincing.

Three, three-paragraph writing method.

1. Extract the full text of the copy. Most consumers do not have the patience to read the entire text unless the copy is particularly attractive, so you can write the key points at the front.

2. According to the main points of the catalog, write down the characteristics of the product one by one.

3. Strengthen the unique selling points of the product and optimize the price or gifts.