What basis do you need to learn e-commerce design?

Adopting the mode of skill+education, the training course is divided into five sections: computer foundation, web design, commodity shooting planning, online shop operation and network operation.

Actually, this doesn't need a foundation. Many of my students graduated from junior high school, but they can't work with so many students. The salary is higher than that of college graduates. It's not as difficult as you think, but you also need to study, through self-study, online school study, physical training and so on.

By the way, analyze the advantages and disadvantages of these three learning methods, and you can consider which one suits you.

First: self-study. There are many tutorials online. Taobao can be bought for a few dollars, but you have to have strong self-discipline. After all, I want to sleep or play games after less than ten minutes of self-study.

Second: online school, the same as above, but responsible institutional teachers will play a certain supervisory role. But it may not end well. Many online training teachers speak very highly, but unfortunately their practicality is relatively low. They think they are artists and have never been to an online shop.

Third: physical training institutions, this is actually the same as online schools. Choosing the right school is the key. Many training institutions teach a PS, and opening an online shop is an artist. It is a waste of money to boast that an art design course will be completed in a month or two, without a complete curriculum system and teachers with no work experience in this field. Therefore, when looking for a school, you should find a help reference in this respect, listen to it and see if there are any students who are employed.

I am teacher Zhang, a small expert in e-commerce design. I hope my answer can help you!

I majored in industrial design at the university. 20 12 started to do Taobao by myself before graduation. I just graduated and went to a big Taobao shop. I have done it myself 1 for many years. The foundation of newcomers at first is (below):

1, PS software: I didn't learn anything at school when I was in college. I mainly learned some basic PS software with my own computer. I can make some advertising pictures, edit typesetting text, and often exercise my speed. I should watch more advertisements on e-commerce websites to improve my aesthetics. I can make more good advertising pictures. Although I have been doing it for 8 years, I still like to use PS to make pictures. In the field of image processing, as long as you practice PS software, you can basically go anywhere. Whether you are at work or doing it yourself, if you apply, you should save the pictures you usually do and use them when you apply. Just graduated, I am an artist who applied for five pictures. )

2, hand-painted: hand-painted painting skills should also be a bit, it doesn't matter if you don't have to be very proficient, you can express your ideas. The ability of drawing can be improved quickly through practice without taking any classes. There are many anchors who make a living by hand drawing. See how others draw, just buy some A4 paper and copy it yourself. I like painting since I was a child, and my painting age is 15, so I studied design in college. Now I draw a lot of ideas and designs directly from an ordinary A4 paper. You see, the trends I send are all drawn by myself. However, in order to cooperate with e-commerce, I bought a digital screen with more than 1W this year, so that things drawn directly can be post-produced, and then released, without having to draw on paper and then scan it on the computer. )

3. Photography: Of course, you must be able to take photos when designing. It is very important to take good-looking photos. Photography is an industry that is easy to get started and difficult to master. Anyone can take pictures, but it is difficult to take good photos, and it is even more difficult to take high-end photos. The most important thing in photography is light and composition. The two cooperative friends I know both opened their own studios after studying abroad for photography and played photography for three generations. I will start buying thousands of cameras. Without hundreds of thousands of majors, they can't open a studio. )

To sum up, if you are just looking for a job, it is most practical to learn PS well, and it is king to study hard and make the map that the company wants quickly. If you consider going to management in the future or doing it yourself, there is still a long way to go. Be sure to learn software, hand painting and photography, and you won't be overwhelmed by many skills. Now hand-painted, graphic tablets (only a few hundred pieces for beginners), PS, SAI (hand-painted software), AI (vector graphics), PR (video production), photography and lighting are all made by ourselves, because they are made by themselves, so we must understand everything. Come on!

I'm happy to answer your question. I have been engaged in e-commerce design and operation for 5 years and engaged in educational e-commerce design teaching for 3 years. I want to give you some personal views on this issue, hoping to help and inspire you.

With the increasing degree of socialization, the requirement for the complexity of the position of artist is getting higher and higher, and excellent e-commerce artists also have a new name "e-commerce design". So what skills do you have now to become an excellent e-commerce designer?

First, basic skills

1, Photoshop, as a classic graphic design software, is one of the necessary skills for e-commerce design.

2, AI, which has a strong correlation with PS, is mainly used for font design, LOGO, packaging bags, business cards, product packaging boxes and the like.

3, Dreamwearer, although now all major platform stores also have simple store decoration source code, but sometimes to do stylized store home decoration, you need to use this software to improve, a more classic web design software.

4, color matching, the Internet is the place to pursue visual explosion, colorful places abound, red with green is not impossible, excellent color matching skills, layer by layer has become the basic skills of e-commerce design.

Second, work skills.

1, understand the basic operation principle of e-commerce stores, understand the positioning portrait of the product crowd, and e-commerce operations will not always feel that it is a two-dimensional communication with you.

2. Design specifications of online stores. In addition to the "point, line and surface" taught by the school and the fixed design size of e-commerce pages, the typesetting of online stores has its own set of design specifications. For the operation of the main picture and the detail page, it will only tell you to read the key points in the "golden second", the page looks smooth, and others need to be understood by yourself.

3. Product sorting has also become one of the job skills that must be mastered. After all, shops selling rice cookers like those that look like stainless steel. Again, product finishing is not hand-painted, and finishing is not hand-painted.

4. e-commerce photography. 20 15, e-commerce majors in major universities have listed this as a compulsory course. After all, many products that need to be set off by scenes are planned in advance before shooting, and the design of course has to be followed.

5, copywriting planning, thinking about paragraphs is no longer a patent for operation, and many times your team will always impose this on design, and it has gradually become a compulsory skill for design.

Third, advanced skills.

Congratulations, you have mastered the skills of the first two stages, and your salary can reach the middle and upper reaches of the industry, but it is still a little short of Excellence.

1, C4D, three-dimensional modeling software, in many cases it is difficult to achieve some specific effects. For some products similar to standard parts, in order to reduce the cost of shooting and retouching, the shop will choose to directly establish the product model, and the rendering effect is better than shooting.

2, hand-drawing skills, although this is not particularly important, but in festivals or activities to promote the page, it is likely that because of your drawing page, sales will be a few percentage points higher.

3, video editing, simple learning to paint sound and shadow, professional master PR. Stores will come in handy when making videos, promotional materials, Tik Tok and other new media.

Fourth, the ultimate Juexue.

1, get into the habit of reading Buddhist scriptures, so as to stand the test of operation.

2. With a good team, the company has made achievements and sales, and mixed with the e-commerce design with a sales volume of more than 1000 million in the new year, which can seal the gods. Congratulations, now you can call him a big mouth.

There are two kinds of Internet e-commerce design:

1. One is platform operation product design, activity advertisement page, etc. , ps can be completed.

2. Software development outsourcing company, UI design, front-end interactive design, function description, ps, ai, h5, css, js, etc. I hope I can help you.

The first stage, brand graphic design, including composition and color; The second stage, e-commerce design, including creativity and store design; The third stage, web interface design, including layout and stage training; The fourth stage, mobile phone interface design, including icon design and interactive design.