What is the purpose of the clothing exhibition?

Exhibition is a purposeful behavior, especially clothing exhibition, which has a strong intention of conveying, informing and inducing. We must mobilize all possibilities and do everything possible to attract and induce customers through powerful exhibition activities in order to achieve the appeal effect.

In essence, the purpose of clothing display is to promote sales, carry out the most direct and effective publicity for businesses, and achieve marketing purposes. At the same time, it is also to promote their own clothing brands and establish a corporate image. Therefore, clothing exhibition design is a creative design activity that displays certain information and content related to clothing in front of the public through certain visual communication means and certain exhibition facilities in order to achieve the ultimate goal of having a significant impact on the psychology, thoughts and behavior of the audience.

All exhibitions are a kind of communication that efficiently transmits and receives information, and must also conform to the main characteristics of information exchange. From 65438 to 0948, the American scholar H. lasswell put forward five basic elements of information process for the first time in the article "Structure and Function of Communication in Society", namely the famous "five W" model: Who (who), Saywhat (what), Inwhichchannel (through what channel), to hom (to whom) and With Nothing (. This model is not complicated, which means that any information activity process consists of five parts: information dissemination subject, information content, information dissemination channel, communication object and communication effect.