Short video script creation

Content planning is the template for the performances in our videos. This can make our videos better. Content planning is divided into content creation templates and title creation templates. First, let’s talk about content creation templates, which are the templates we use to create work content and the use of each template. This content creation template is divided into two parts: the five keys to content planning and the short video content creation template. The five keys to content creation are the five key points when we produce content. As long as we follow these five points, our creative results will be effective and successful. These five points are the combination of high-traffic videos and high conversions, the short video creation content must cater to the platform algorithm, the distinction between paid video content and free video content, the short video creation must be centralized planning and shooting, and the short video creation output must be consistent. The combination of high-traffic videos and high-conversion videos means that we need to use the traffic brought in by high-traffic videos to make users click on our high-conversion videos. At this time, we need to put the high-conversion videos at the top so that they can be easily introduced. Incoming users click on our high-converting videos. Short video creation content must cater to the platform algorithm. We must produce our videos according to the platform's push mechanism. As long as the platform will push our videos to interested users, our videos will have higher traffic. Easy to withdraw money later. The difference between paid video content and free video content is that paid content should be used in high-conversion and high-traffic videos. Because we promote high-traffic and high-traffic videos, our videos will have more and more traffic and the probability of conversion will increase. Getting higher and higher. Only in this way can our paid content be effective. Short video creation requires centralized planning and shooting. We need to take time to shoot together within a month. This can save a lot of time, and all this time can be used for editing and exploring new topics. Short video creation must be consistent in output. Those of us who make short videos must update them in a fixed period of time. In this way, after time has passed, we will one day become popular.

The short video content creation template is a template for the performances in the short video. We can find the template suitable for our content in these templates, which can make our video production easier. and do better. Short video content creation templates are divided into three points, namely templates to increase likes, templates to increase comments, and templates to increase forwarding. Templates for increasing likes are templates that can increase the number of likes for our works. There are several types of these, including the emotional method, the originality shaping method, the creative story method, the classic dubbing method, the tracing method, and the hot spot method. The emotional method is that our content can evoke certain emotions in users, that is, to make users who see our works feel the same way, so that they will give us generous likes. There are three types of emotional methods: inspirational and encouraging, touching and emotional, and asking for help and praising. These three can be set for our title. We choose the type and production based on the emotion our work wants to convey. The formula is to first tell the loss, and then tell the cause of the loss. Which rejection does not meet the requirements of the original intention, because rejecting the other party or what the other party has slandered us, tell us the loss. This makes it very easy for fans to remember our original intentions and stand by us. The craftsmanship shaping method is to focus on highlighting our qualities. The formula is to talk about the loss (the bigger the better) + let’s talk about the reason for the loss. Which rejection did not meet the requirements of the original intention (state the reason clearly) + because we rejected the other party’s slander. What (what I want to say is a huge reversal from the previous one, the bigger the reversal, the better) + tell me the original intention (the reason why I firmly cannot do this). The entrepreneurial story method is that we tell our entrepreneurial experience, and then share our thoughts and feelings about the entrepreneurial experience. This method has been used by many successful people. The formula is to throw out the result of reversal and counterattack + share the lack of resources in the early stage of starting a business + share the original intention of the reason for starting a business + share the ups and downs of rejection and setbacks when we first started a business and how we overcame these setbacks + share the experience of getting better slowly Counterattack (how many merchants we have cooperated with, how many awards we have received, turnover and other glorious moments) + the mentality of sharing positive energy, so that our content will be convincing. The classic quotation dubbing method is something our boss likes to use very much. Usually, some work scenes or work processes are filmed and paired with some very classic quotations. In this way, the video will have the traffic of the quotation, and then the video will be popularized by the quotation. stand up. There are two types of tracing methods: the first one will show how the product is made/or how it is served + introduce each step in the production/service process one by one + introduce our production line services Production capacity and other advantages. The second is to separate the product and production links, and shoot a video to explain each link. This traceability method allows the audience to understand the production process of our products and allows them to buy our products with confidence after knowing this process, thereby dispelling customers' doubts. The hot topic method is that our works are created closely following hot topics. There are three methods for this: expressing your views on this hot topic + awareness related to your own industry and life, and conducting interviews with company employees based on this hot topic. Each of them expressed their feelings and influence on this hot spot, used hot music to shoot our products and company, or danced to the hot spot.

Templates for improving comments are templates that can be used to improve audience comments on us, including product description method, title method, application scenario method, interesting method, experimental method, product demonstration method, and live broadcast editing method. The product description method uses the FABE rule to introduce our products. F is the product feature, A is the advantage of the product, B is the benefit, and E is the evidence to prove what we said above. Do you want to know how to get the formula ( )? , we have to fill in the benefits + introduce the product’s features + advantages + benefits + evidence in the brackets. We can introduce our products in one sentence around this company. The title method is that the methods we can use in the title are controversial titles, interrogative titles, and numerical titles that reflect persistence. These three methods can make the audience want to comment on us after seeing it. The application scenario method is that we set up a scene and let the people who see our works put themselves into it, so that they will go from having no idea of ??buying to having a strong desire to buy. The formula is the product you have been looking for + the scenarios that can be applied + the pain points that can be solved + product benefits + guidance consultation. The fun method is to make the video more interesting, then we can shoot employee/boss talent shows or film and television clips lip-syncing. This will make the audience find it interesting, so our completion rate will be higher. The experimental method is that we use experiments to prove whether the audience's doubts are true, so that the audience can clearly understand that the statement asked about this or that is false. There are three methods. What is the formula for the first one? Are you still using xxx products? (Referring to competing products that we compare poorly) + Compare the shortcomings and shortcomings of competing products + Compare the advantages and benefits of your own products + Guide the audience to place orders. The second formula is to raise the questions to be proved by the experiment + shape the value of the video + show the experimental process + show the experimental results + explain the principle of the experimental results + give the experimental conclusion. The third formula is to throw out a reward if the experiment is destroyed (the boss said who destroyed the product experiment + reward 10,000 yuan + shoot a video of collective use.) The product demonstration method is to directly shoot the use process of the product, so that the audience can learn to use it. our products. The live broadcast editing method is to edit and publish the clips with the most interactive comments or the climax of the live broadcast. The template for improving forwarding is to allow viewers to easily forward our works. The method is the problem-solving method. This includes the pursuit psychological type, the fear psychological type, the worry-solving type, and the pain-point solving type. The first three are the types of people who watch our videos. choose. The pain point solution method is to know what kind of trouble the customer has and then help him solve the trouble. The formula is pain points + screams + expectations + guidance and attention. There are three applications of the strategy: the first one is to shoot the top video first, and the three top videos are shot from the entrepreneurial story method, application scenario method, product description method and problem solving method. The second is to shoot a video to attract traffic after shooting three top videos. If there are no two videos to attract traffic in the early stage, shoot a conversion video. Once the account traffic is stable, you can gradually increase the proportion of conversion videos. The third method is to pay to promote all high-converting videos.

The title template is the way to write our title. First of all, we need to know who our title is for. We divide this into users and platforms. The purpose of showing it to users is to let users see and click on our title. Video to increase exposure. What matters to the platform is to get more accurate recommendations from the platform. As long as it meets these two points, it will be difficult for our videos not to become popular. The five ways to create popular titles include the first one to set up suspense. The title is usually half-word and half-word. Users will be guessing and guessing what will happen next in the video, which can help us increase the completion rate of the video. The second is to stimulate interaction. The title interacts with the copy and the content to increase fan activity. It is a very clever way to stimulate users to like, comment and forward our videos. The third is to win sympathy. The title of this type of video will explain Regarding my own hardships, the difficulty of making videos or the difficulty of doing a certain thing, I hope everyone can give me support and encouragement. The fourth kind of emotion that awakens users is this kind of title that belongs to the emotional category. It is nothing more than love, family affection, and friendship that we often discuss. In addition to these, we can also add some high awakening words. The fifth way to stimulate users' curiosity is to use users' curiosity about the correct answer to increase the overall completion rate of the video.

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