How to build a website to withstand a lot of visits?

Correct website architecture is the basis of website keyword ranking, but now too many websites are no longer suitable for the current website design, which will naturally attract users, but will not let users visit their own websites for a long time. To attract users for a long time, we must rely on the content of the website to attract them; Therefore, we must constantly update the content of the website in order to let users visit it for a long time. Ranking rules. Especially some websites made before 2007, I generally call those websites the first generation websites. These websites don't conform to the ranking algorithm of current search engines, but there are still many people on the wrong path. According to the author's observation, especially some enterprise stations, few pages will rank except the ability of ranking on the home page. Although the reason is that the weight is not enough, it still has a lot to do with the structure of the website, which is the basis of ranking. Today, I will introduce some misunderstandings and correct practices of website architecture to you. I think the most common misunderstanding is that some list pages are unstable because of the constant movement of keywords. This page layout is extremely unfavorable to the website ranking. Of course, some people will say, I don't want to rank this list page at all, it's just a website update mechanism. In fact, this idea is wrong. We should not let go of every top-ranked page and make the best use of our resources. So how should a HUB page like this list page be laid out? My general practice is to write a text introduction on this page, just like writing a list introduction, and arrange some keywords in the list introduction, because only in this way will the keywords be stable. I've seen too many mistakes in corporate website architecture, because I've been working on corporate website optimization for more than two months. There are also many websites that deal with and analyze competitors. The biggest problem is that the current website design will naturally attract users to see it, but it can't let users visit their own websites for a long time. To attract users for a long time, we must rely on the content of the website to attract them; Therefore, we must constantly update the content of the website in order to let users visit it for a long time. Enterprises have no ranking ability except a home page. I have just talked about the structure of the list page. There are three kinds of pages in a general enterprise station, namely home page, list page and inner page. Now let me introduce the structure of the inner page to you. First of all, the inner page should call some articles in the same column page. On the one hand, let the inner page have an update mechanism. On the other hand, it is also to make the inner page have more entrances, which is conducive to inclusion, because inclusion is the basis of ranking. Never call the content at will, but call the content under the same column, because the search engine will only think that the content under the same column is the most relevant. Another point is that you can't call too many pages. If you call more than 50% words in a content, it is quite dangerous. Because calling too much will dilute the importance of your content, it is generally recommended to call ten items. Another thing that deserves your attention is to reduce the sample text of this website. I have seen that too many enterprise stations like to make some sample words, which will increase the similarity between the contents of the website and is not conducive to ranking. If you think these sample words are important, then you should make a framework. It is also a solution to write these sample words in this framework so that search engines can't grab them. Finally, talk about the structure of the home page. For the general enterprise station, it must be illustrated with pictures and texts. If there is an opportunity, you can also add some video descriptions. If it is a wedding photography website with many pictures, it must be compressed. Improve the speed of website opening. Now Google clearly stipulates that the speed of website opening will affect the ranking of a website. If it is a general enterprise station, it is best not to make too many pictures. I have seen many business stations like to make slides. I feel useless. There should be more words on the homepage layout, so that some keywords can appear in the words. And these keywords should be explained around the theme of the website, so as to increase the relevance of the website. Another point is that you can't lay out too many links on the homepage of the website, because the more links there are, the smaller the weight assigned to each link. Generally, there will be no more than 100 websites for enterprises. Choose some important links to put on the home page and make it stable, because only pages with long-term links on the home page will have good weight. I see many websites like to put some content that users are not interested in in in the navigation bar, such as about us, contact us, corporate news, talent recruitment and so on. Which user will come in to see your content? People search for a product in order to understand its performance, value, application methods and so on. How to retain users without putting the content they need? Although these have nothing to do with the website architecture, website optimization needs the coordination between various pages. Therefore, the correct website architecture needs to be combined with the correct website keyword layout to produce a good ranking. For an architect of a website, these aspects need to be considered. The layout of the three pages of the enterprise station may be similar to this. In fact, the three-page structure of the enterprise station can still be said to be very detailed, but I believe that friends with a little SEO foundation can understand it. In fact, website architecture is really a big topic, especially for some large B2C websites. Because they all rely on content to get rankings and traffic, in fact, the competitiveness of future enterprise stations is also here. Only websites that can get a lot of traffic from the inside pages are the future websites, because the competition of core keywords on the front page is too fierce, the conversion rate is not high and the expansibility is not strong. Unlike content, you can lay out many keywords. Only a large number of websites with internal page ranking are the invisible champions of this industry, and the website architecture design with good internal page ranking is the foundation. Have the opportunity to talk to you about how the internal pages of the enterprise station are structured.