Gucci used a real tiger in the advertisement for the Year of the Tiger. What controversy did Gucci cause?

To welcome the arrival of the Year of the Tiger in China, the Italian luxury brand Gucci launched? Gucci tiger? The series originally wanted to attract a wave of customers with the theme of the zodiac, but it was controversial because of the real tiger in the advertisement. According to the British "Independent" website local time 65438+ 10/6, it is called? World animal protection? International non-profit animal protection organizations accuse Gucci of beautifying captive wild animals and sending out the wrong message of commercialization of wild animals.

Whenever the Lunar New Year approaches, will the ocean brands? Hey? A wave of zodiac fever, competing to launch a series of designs printed with related animals, hoping to pull a wave of goodwill among some consumers. Gucci announced that in order to welcome the Year of the Tiger, the brand's creative director Alexandra Zhuo? Michael designed a new one? Gucci tiger? Series (named in China? China New Year Series? ), featuring tiger patterns, with natural patterns such as flowers and plants.

Gucci released a series of posters and videos with people and tigers in the same frame, and said that the pictures in the advertisement were all real tigers. The models are enjoying afternoon tea in the house, and a larger tiger shuttles among them, jumping on the dining table and interacting with people. The video was shot by British photographer and director Angelo Penetta, and the artistic director was Christopher Symonds.

The organization's New Zealand branch wrote on Facebook that although Gucci used digital technology to add tigers to models' advertisements, the brand sent the wrong message and portrayed wild animals that should belong to nature as pets and luxury goods. The New Zealand branch of the organization also said that the pressure on these tigers when they were forced to pose for photos, whether in captivity or in the wild, was enormous. Gucci's advertisements depict tigers as photographic props, which will encourage consumers to treat tigers in the same harmful way. ?