Omega's Swiss watch

Omega Omega Swiss brand; One of the brands of Swatch Group.

Omega, a Swiss watch, is sold by excellent dealers in 130 countries around the world. Every watch is the dream of modern young people, representing their recognition and pursuit of "Omega World". In the "Omega World", there is a mobile Altman professional series that accompanies human beings to explore the sky-the first and only "moon watch" that "landed on the moon in one step"; Became the designated timepiece of the 2nd1Olympic Games, and won many awards for its accurate timing and best design. Omega is an outstanding person in the world-including international supermodel Cindy? Crawford and world Formula One champion Michael? Schumacher's inevitable choice. Omega is the most popular and best-selling brand watch in America. Omega was founded by Louis Brandt in 1848, which marked a brilliant achievement in watchmaking history and stood out among peers. As early as 1892, Omega introduced the world's first watch with clockwork. Two years later, in 1894, it produced the world-famous Omega 19 ream movement. The manufacture of this movement combined revolutionary advanced technology at that time, plus several excellent functions such as adjusting the time by the crown, and was named Omega one by one, making Omega become Switzerland at that time. Omega is the last letter of the Greek alphabet, representing perfection, achievement, beauty and Excellence. Since then, with its advanced technology and excellent watchmaking art, Omega has firmly occupied the leading position in the watch industry and created countless impressive achievements.

● Won the honorary prize of 1900 Paris World Expo Grand Prix with the famous pure gold carved pocket watch of Greek temple.

● In the two world wars, it was requisitioned as a designated watch by the United States and Britain for fear of handsome.

● Its astronomical timepieces set the most accurate timepieces of 1933 and 1936, and won the KEW Tetdington Award (Kew? TEDDINTON) was officially confirmed and adopted by the Observatory.

● Become the designated timekeeper of 1932 Los Angeles Olympic Games.

● 1932, the world's first diving watch-Omega "Ocean" appeared.

● 1937, Amelia Earhart, a female pilot, wore a 28.9mm Omega astronomical clock and made her first attempt to fly over the equator.

● Omega Motorized Altman series professional timepieces are not only the designated timepieces of American astronauts and Soviet astronauts since 1965, but also the first and only watch to land on the moon.

● 198 1 year165438+1October 4th, French diving expert Jacqnes Mayel broke his own 10 1 m unarmed diving record, and successfully tested Omega hippocampus series/kloc-0.

● 1993, Haima series professional diving watches (water depth can reach 300m/1000) went on the market, and helium gas exhaust valves were installed, making it the first mechanical diving watch with buttons in the world, which can still work normally when diving 300m.

● 1994 launched the world's first omega middle rudder flywheel watch. In addition to exquisite watchmaking techniques, Omega has won many awards for its excellent design over the years, including the International Diamond Award, the Geneva City Award and the Golden Rose Award. The famous sculptor Salvador Dali 1973 created the female portrait sculpture "Goddess of Destiny" with the Omega dial as the front.

World accurate record

Omega timepieces won 93 world records in precision competitions held by Neuchatel, Geneva and Kew-Tetdington Observatory, among which 72 were new records, including 65,438+0,936,65,438+0,000 in all precision competitions held by Keelung Tetdington Observatory, and Omega timepieces won.

publicize

Omega can be said to be the first pioneer in implementing international marketing and large-scale advertising plans. Its advertising history not only made Omega famous in the world, but also influenced the advertising model of famous watches. Today, its family of Omega ambassadors can be described as "household names"-including cindy crawford, pierce brosnan, Nicole Kidman, George Clooney, Zhang Ziyi, Michelle Phelps, michael schumacher, alexander popov and Ernie Ace. Omega's early advertisements from 1894 to 19 14 all focused on the pure text introduction of products and the success of Omega in international exhibitions such as 1990 Paris World Expo. From 65438 to 0900, Omega hired graphic designers and painters to convey Omega's advertising information with images. There are the famous BelleEpoqne scanning painter PaulHelleu (1904), commercial designer Leonetto Cap Ptero (1914) and renégrau. From the 1920s to the 1930s, all advertisements were based on "information", from sports (the first waterproof watch), fashion to history. Make good use of the skills of repeatedly emphasizing the same information. From 1927 to 1943, every advertisement carries the same slogan "Omega-a suitable time for life". In the 1920s, female models were used in catalogues to highlight the femininity of Omega watches. In 1950s, 65438-0948, Omega celebrated100th anniversary and strengthened market penetration with the concept of global advertising. Created the image of "global recognition" for this remarkable symbol, unified the international advertising theme, and applied it to every country's level-for example, the advertising slogan "Omega, a trustworthy watch in the world" in 1948 successfully established a distinct image for Omega; Today, it still benefits from the distribution network. In the 1990s, the Omega ambassador family entered the 1990s. Omega's advertising strategy has successfully shaped the Omega ambassador family. Every Omega ambassador is an international celebrity and unique in his own professional field. They are not only confident, ambitious in their careers, but also have a unique eye for the choice of famous watches, and they all regard Omega watches as their best choice-such as supermodel Cindy? Crawford, the famous actor Pierce? Brosnan, the world's youngest Grand Slam tennis champion Martina? Hingis, Anna? Kournikova, the fastest swimmer in the world, alexander popov, former champion of America's Cup, Dean Baker, top golfer Ernie Ace, Formula One champion Michael? Schumacher. Over the years, Omega has organized many high-level and creative international publicity activities-unprecedented use of the Russian Mir space station, direct dialogue with astronauts through satellites, and the launch of the first x-33 Mars watch. In 2002, in order to commemorate the 30th anniversary of the last moon landing, Omega specially invited American astronaut Eugene? Cernan came to Beijing, driving a lunar rover on the 5,000-year-old Great Wall, and felt the wonderful feeling of seeing the moon from the most spectacular ancient buildings of mankind. In addition, the "hole-in-one" held at the highest point of Washington Square in new york, USA, and the "race" with the replica of the lunar rover and the tram in San Francisco, all caused a sensation and concern.

space

1965, Omega mobile Altman series professional watches, the first and only watch to land on the moon, were strictly tested by NASA and used as the designated timepieces for all manned space flights. It is a chronograph that can withstand weightlessness, magnetic field, violent vibration, impact and-18℃ ~ 93℃ temperature difference. Since then, the mobile Altman series has become the only clock that astronauts can completely trust in all space missions (including six missions to the moon)-from Gemini to Apollo, from the air laboratory to the space shuttle program in recent years.

Space hero neil armstrong successfully landed on the moon and set foot on the surface of the moon for the first time. The Omega Motorized Altman Watch recorded the historical moment at 02: 56 GMT on July 2 1969. Five years later (i.e. 1970), Omega mobile ultraman watch played an outstanding role in the history of space exploration, helping to save the operation paralysis caused by the explosion of Apollo 13 spacecraft. The commander of the spacecraft, wearing the mobile Altman watch in his hand, calculated the launch time of the propulsion rocket with the accuracy of one tenth of a second and successfully restarted the engine, so that the spacecraft successfully left the lunar orbit and returned to Earth safely. In recognition of the outstanding performance of Omega Motorized Altman Watch in the whole rescue operation, NASA specially awarded Omega the highest honor "Shi Nuobi Prize" to thank Omega for its extraordinary contribution in the history of human space exploration. Today, the latest professional x-33 multifunctional watch of mobile Altman is heading for Mars. As a timer for future 100 space shuttle missions and Russian mir space station astronauts, Omega has once again opened a new era of human space exploration. The latest mobile Altman series professional x-33 watches are jointly designed by astronauts and professional pilots from the United States, Europe and Russia, integrating the most advanced technology and timing functions, and fully meeting the strict requirements of experts engaged in manned space programs. Since 1998 1 month, three astronauts of Russian mir space station have started to wear x-33 watches. 1932 The professional timing of the Los Angeles Olympic Games adopted the Omega Olympic chronograph with a fly-back pointer. Since then, Omega has designated Olympic timing for 2/kloc-0 times in 60 years. At the Helsinki Olympic Games from 65438 to 0952, Omega boarded the podium and accepted the Olympic Cross, praising its outstanding contribution to the development of world sports. Omega's glorious history in international sports is equally impressive. 1963, created the world's first terminal photographic device and the world's first electronic chronograph. 196 1 year, created an Omega observation telescope device that can display the event time on the TV screen. 1967, launched a "touchpad" chronograph dedicated to swimming events.

Photography-The superb technology called Hawkeye was introduced as the timing instrument for this year's conference, and the "Scan-O Vision" scanning terminal with electric eyes, which was first adopted by Omega at the 1992 Olympic Games, was used. Even in the case of weak light, it can still capture images moving at a high speed of five ten thousandths of a second, which is very accurate. In addition, since 1982, Omega is the "inventor" of this device, which is used in many modern gymnasiums and giant electronic scoring screens all over the world. At the beginning of this century, Omega was not only the designated timekeeper of the Olympic Games, but also the designated timekeeper of track and field, swimming, golf, sailing, racing and many other large-scale international sports events.

Track and field-four internationally renowned gold medal track and field events-Oslo, Brussels, Berlin and Zurich track and field invitational tournament at the appointed time.

Swimming-Omega developed a brand-new touchpad timing system at the Pan American Swimming Competition held in Winnipeg, Canada on 1967. The principle is that the system is installed at both ends of each track, and the sensors in the system only respond to the swimmers touching the swimming pool. The images are displayed in the form of electronic records, and the speed is as high as 100 images per second.

Golf, Omega Tour and Omega Hong Kong Open are very popular among players in Asia and the Middle East. Since 2000, Omega has been sponsoring the Omega European Masters. Before the official competition every year, Omega will hold a celebrity golf tournament, which has become the focus of attention of stars, celebrities, media and audiences all over the world.

Racing- 1998, Omega used an advanced system specially designed for this competition to record the competition time of North America, Australia, Japan and Brazil. With superb technology, Omega has developed a timing and scoring system, which can not only provide accurate time and score statistics for participating vehicles, but also provide the fastest on-site race information for staff, teams and media. Omega's watchmaking technology and after-sales service concept are highly respected in the international watch industry, and it is also one of the few brands in the world that can maintain watches for more than half a century. For customers who own Omega antique watches, no matter how old the watches are, Omega will spare no effort to serve you, erase the vicissitudes of time and present the glorious moments of history to your eyes again. Because, the eternal "excellent quality" is the highest realm of watches pursued by Omega.

Omega not only wrote countless firsts, but also has outstanding and proud performances in numerous exhibitions, military uses, official timekeeping, sports competitions, observatory watch certificates, etc., such as:

1896 Omega made its debut in the exhibition and won the gold medal at the Swiss National Fair in Geneva.

19 17 the royal air force chose omega as the standard equipment of the combat corps.

1932 served as the Olympic timepiece for the first time, reaching 2 1 time continuously. 1933 Omega became a special watch for the Italian Air Force.

1936 set an accurate new record of various clocks and watches at the Kew/Tettington Observatory with a high score of 97.8 points, which no one can break so far.

1946 Omega obtained the certificate of Observatory Table100000.

1962 More than half (50.5%) of the Swiss Observatory certificates were awarded to constellation series.

1963 Motorized Altman Series was selected as the official timer by NASA.

1967, Omega received one million certificates from the Observatory.

1972, Omega obtained two million certificates from the Observatory.

1974, the only omega million watch in the world was released.

1983, Omega obtained the Zhang Shiying Observatory'sNo. 100 certificate; Establish an Omega Museum dedicated to the preservation of Omega historical relics.

1989 Omega became a special watch for Soviet astronauts.

This enterprise brand ranks 2nd10 in the top 500 world brands in 2006 compiled by the World Brand Lab. draft

The designer first draws the first draft of the sketch in order to introduce his design concept to the decision maker. After the main aesthetic appearance is determined, the designer will make the new Omega watch into a three-dimensional model through the calculator, and the whole process will be completed by the engineer to eliminate the design factors that are contrary to the technical feasibility.

Making concept table

After the casting is completed, our supplier will enter the next research and development stage, and determine the selection of materials and the matching of dial and pointer colors. The first concept sheet will be sent to the decision-making and sales department for final approval.

throw

The first concept sheet was made by a special printer. Most aesthetic design details are completed at this stage.

final product

New watches, especially movements, can only start the manufacturing process after passing quality inspection and rigorous testing. In the past five years, the spokesperson has been using the world-famous Omega watch:

Zhang Ziyi in 2009.

Nicole Kidman in 2006

Cindy crawford in 2008.

George Clooney in 2007

Jacky Cheung in 2005.

In the past five years, two China people have been its spokesmen, which shows that China stars have a great influence on luxury goods in the world.

Zhang Ziyi

1848, Louis and Brandt set up a pocket watch assembly workshop in the Swiss town of La Saud. 1889 Louis Brandt &; GILS switched to beer in 1880, and became the largest watch manufacturer in Switzerland, with 600 employees and an annual output of 654.38+10,000 watches. 1894 Louis Brandt &; GILS Company invented the innovative "Omega 19 Order" movement, which was later named after Omega. 19 17- 18 During World War I, Omega was designated as a watch supplier by the British Royal Flying Army and the US Army. 1932, Omega provided time service for the Olympic Games for the first time in Los Angeles, and since then it has often been used as the official timekeeper for sports events around the world. 1936, Omega set a record of KEW- Taidington timing accuracy at Taidington Observatory. During World War II from 65438 to 0939, Omega was selected as the designated watch supplier by the Royal Air Force for its famous 30mm watch movement. 1948 Omega introduced the first seahorse watch, which is famous for its reliable performance and durability. 1949 Omega developed the world's first advanced terminal camera device. 1952, Omega Constellation Observatory instantly became the top brand series, and in the same year, it launched the world's first timely electronic timer OTR for sports competitions. 1955, the world's first self-winding women's watch came out, Omega LAKYMATIC. 1957 Omega's first motorized Altman chronograph surfaced. 1960, Omega introduced the first flying saucer of seahorse, and then launched the series of flying saucers in 1967. 196 1 omega tracking recorder OMEGASCOPE came out, which can display the timing results of athletes' competitions on the screen. 1965 After rigorous testing of several watch brands by NASA, Omega Motorized Altman Professional Timekeeping Watch was finally selected as the designated watch for space mission. KYNAMIOC watch was launched in 1968, and it is the best-selling series in Omega watch series. On July 2, 1969165438, Omega Motorized Altman Professional Timekeeping Watch became the first watch worn by astronauts to land on the moon, which accompanied mankind to jump out of the historic first step of landing on the Earth satellite and shocked the world. 1970, Omega won the "Shi Nuobi Prize" awarded by NASA in recognition of the role of the mobile Altman professional chronograph in the Apollo 13 space program. 1974, Omega introduced the world's first ocean observatory watch, with a monthly timing error as low as 1 s, which is ten times better than ordinary timekeeping watches. During the historic rendezvous between Apollo and Soyuz spacecraft in 1975, American and Russian astronauts wore Omega mobile Altman professional chronograph watch, which later became the designated watch of Soviet astronauts. The chronograph was launched in 1976, which is the first wristwatch with hands and LCD digital display in the world. 198 1 year, the elegant design of Omega seahorse series (spiral crown and mineral glass bezel) with diving depth of 120M came out, which was designed by French divers Jack and Maier on1981+065438+1.

Wearing this watch, I dived to the depth of 10 1 m off the coast of Elba, and accomplished the world-famous deep-sea diving feat with my bare hands, setting a world record and successfully verifying the high-quality performance of this seahorse watch. 1982 introduces two best-selling chronograph watches:

There are four claws on the surface of the watch of Omega Constellation Observatory, which tightly fix the sapphire crystal on the case to improve the waterproof performance.

Omega Haima quartz watch is made of extremely light titanium as hard as Taigang, which has strong rust and wear resistance. From 65438 to 0984, Omega grandly introduced the world's most accurate sitting clock, which was carefully designed by talented designers Dominique and Loizeau. It is a masterpiece with great creativity, precision, exquisiteness and symbolic significance. 1985 invented the first world-class color matrix game scoreboard. 1985-86, Nicola and Heyek conceived and implemented the reorganization plan of two watch companies, ASUAG and SSIH, which lasted for more than four years, and finally decided to merge the two companies and jointly acquired them with the Swiss investment consortium in 1985.

The main equity of the new group. From 65438 to 0986, Nikolai and Heyek became the directors and CEO of the new group. 1990 The world's first mechanical watch-movement diving chronograph-hippocampus series professional diving chronograph (300 m-1000 ft water depth waterproof function) is equipped with observatory meter certification, helium gas discharge valve and multiple buttons.

Button, can play a role in the seabed 300 meters deep. 1994, the world's first self-winding watch equipped with Central tourbillon came out. From 65438 to 0998, after consulting the professional opinions of astronauts and professional pilots, Miao developed 33 professional chronographs, which combined a number of the most advanced technical functions and fully met the strict requirements of human space missions. In 2000, Omega Pan Fei Coaxial Series adopted the world's first industrial movement with the same escapement system, which made the watch durable and accurate, greatly reducing the time for adding lubricating oil and maintenance. In 200 1 year, in the 2 1 century, Omega launched the mobile Altman wide arrow watch, continuing the legend of the mobile Altman series. The name of this watch comes from the unique pointer beginning, which is the design of the first motorized Altman watch. Wide arrow tables and selections

Use the latest Omega exclusive 3303 vertical wheel timing device to exercise. In 2002, the brand-new AQUA TERRA series seahorses went on the market, and the front and back sides adopted perspective design, which showed the coaxial escapement system device for the first time, which was the perfect combination of advanced technology and classic design.

Close. In addition, the brand-new coaxial escapement chronograph is also equipped with Omega's exclusive vertical wheel timing device, making it the world's first coaxial escapement chronograph. In 2003, two important new watches came out-Post Bar Watch (the first promotion meeting was held under the Orient Express) and Constellation Double Eagle Series. In addition, Omega also launched a brand-new advertising plan, and the advertising photos were taken by famous magazines.

Photographers Arthur and Edgar shoot. In 2004, Omega introduced a brand-new coaxial timepiece-Saint Moritz watch in the annual sleigh cup competition. In 2005, Omega grandly announced the launch of three new watches-Haima Ocean Cosmos Series, RATTRAPANTE Double-Hand Chronograph and OMEGAMANIA Women's Watch.