TV column planning activity plan

In order to ensure the orderly and effective development of things or work, it is often necessary to make plans in advance, which is one of the planning means. What problems should we pay attention to when making a plan? The following is the TV column planning activity plan I compiled for you. Welcome to share.

Program of TV column planning activities 1 column background

Nowadays, high-rise buildings have opened the distance between people. With the rapid development of economy, people seem to lack nothing but some things. In a modern society with a highly developed material life, a large number of leftover men and women have jobs and their own careers, but they can't go back to the past. However, a large number of post-90s have almost grown up, and a large number of post-00s are the richest, most luxurious and most enjoyable ages, but the older generation has been busy rushing forward, forgetting to bid farewell to the past, forgetting to remember, and forgetting to bid farewell to the past, while the younger generation continues to squander its youth and material surplus. If there is a time machine to bring the post-90s generation to the post-80s world, bring the post-80s generation to their childhood, and save the post-00s generation from electronic products, will the world be a little different?

The purpose of the column

Go back to the past, to the distant 1980s. Save the post-00 generation from electronic products, bring the post-90 generation to the post-80 generation world and bring the post-80 generation back to their childhood. This will help to teach modern young people to remember painful experiences and feel the rapid development and changes of this era.

First, the positioning of the column

Based on the rural life in the 1980s, this paper starts with the toys and books played by the post-80s, so that the post-80s can relive their memories and return to the post-90s and post-00s.

Because the post-80s, post-90s and post-00s groups are huge, the audience of this column is young people between 15-35 years old. The broadcast time of the column: 20: 00-22: 00 (first broadcast), and the next day: 9: 00- 1 1: 00 (replay), which is convenient for everyone to watch and has enough time to make plans for the next day. Replay during the day can make up for the time limit.

The slogan is: "Let the years pass, and let the memory no longer yellow!"

Second, the setting of columns

Column section settings:

1, time machine

Along the post-80 s memorial hall, the host introduced them one by one. The contents of the introduction will involve the following aspects: ① Some toys in the post-80s memorial hall. ② Inform the post-80s, post-90s and post-00s to return to the past, experience the post-80s life ③ Inform that the game is about to start, refuse to return to the original era of electronic products ④ Explain the rules of the game, and group ⑤ accommodate. Language should be vivid, concise and humorous. It takes 30 hours, accounting for half of the total time.

2. Summary

Play back today's activities, make them unforgettable and use them.

In the form of subtitles. The host will evaluate the post-80s, post-90s and post-00s. Let's talk about our feelings about childhood in the 1980s. Half an hour, accounting for a quarter of the time.

3. Interaction

Viewers can use the official WeChat account, email address and Weibo of the program.

Participate in the program, put forward your own views and make suggestions on the content of the activity, and the host will answer at this time. And hold a lucky draw and send a set of post-80 s souvenirs to stimulate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.

Third, the topic of the column:

When introducing, you can arrange some places, which are full of some elements of the post-80s or post-80s childhood, such as some toys of the post-80s, introduce some games played in the 1980s, and hold competitions to stimulate the fun of everyone's participation and the fun of the audience's watching.

The topic should be close to the audience, and you can trace back some things that are disappearing now, or you can bring the post-90 s and post-00 s back to the post-80 s world. In that world, the game is a simple game, not a virtual world of killing and fighting on the internet.

Excavate toys played after 80s, bring back that innocent era for everyone, and then compare today's life with the speed of economic development, and explain the previous memories and life for everyone.

Style and style of columns

The host of this column is very important, so the host should have very good quality, speak appropriately, behave gracefully, and be humorous and lively. The host should have a good sense of rhythm and be able to grasp the direction of the program.

Fourth, the operation and publicity of the column.

1, operation:

The income of this column is mainly sponsored by toy manufacturers born in 1980s, and we will publicize it by inserting advertisements on TV to encourage more people to participate. Advertising words such as: "take you back to the age of innocence and play around the world together." Create a WeChat QR code to encourage everyone to scan for attention and receive prizes after 80. Weibo interacts with the audience, and the LED screen on the street plays advertisements in turn.

TV Program Planning Activity Plan 21. Program Background

1. Social background: With the development of society, more and more people are having fun.

Increase, the attention to stars is also understood through various channels. So the purpose of our program is to analyze the things around the stars.

2. Resumes and background information of the guests

Tang Yan, an actress in Chinese mainland, graduated from the Central Academy of Drama. In 20xx, Tang Yan was named "Olympic Baby" by Zhang Yimou and went to Athens to attend the closing ceremony of "Eight Minutes in China". In 20xx, he became popular because he played the role of Zi Xuan in Legend of the Sword and the Chivalrous Man 3, and later appeared in TV series such as Three Girls in the Summer Family, Love Woke Up, X Female Agent and so on. In 20xx, Tang Yan Studio was established as the producer of his micro-film Journey of Love.

Stephy is an actor and singer in China. Graduated from Zhejiang Media College, majoring in recording arts. In 20xx, she made her debut in the "My Show" talent show of Shanghai Oriental TV. In the same year, he formed a "Love of the Whole City" group with Yuan Chengjie, and became famous in the music world with the song "The Bund No.18". In 20xx, he received attention because of his participation in TV series "Beauty's Calculation" and "Impeccable Beauty as a Cloud". In 20xx, she starred in Three Girls in the Summer Family and Love Awakening. In the same year, he signed a contract with Haidie Music to release his first EP "If Love Forgets". In 20xx, he appeared in the TV series "Another Me in the World" and played the rock singer Ji.

Second, the director elaborated

1, program creativity: This is an entertainment program, and the program will invite Stephy and Tang Yan who call themselves "three thousand beauties in the harem". The host will ask some questions about their career and life. Coupled with music, it is both entertaining and enlightening for the audience.

2. Program purpose: Through the dialogue with Tang Yan and Stephy, let the audience have a deeper understanding of the images of Tang Yan and Stephy, understand their unknown experiences and stories behind them, sum up their deductive experiences and family life, and review some film and television trends in the film industry in recent decades through them.

3. The meaning of the program: let ordinary people express their views on an event on the TV screen, talk about real life experiences, talk about hidden parts of life, and get a kind of psychological comfort and spiritual catharsis from it. It has expanded the social cultural space and living space, and also greatly expanded the social public sphere.

4. Program title: One arrow pierces many stars, and finally a big star appeared, and the subtitle "Stars Face to Face" appeared.

5. On-site layout: In the studio, semi-circular sofas are placed on both sides of the stage based on the center line of the stage, and a host stands in the center of the stage.

Third, the program structure

1, program name: face to face with stars

2. Program category: talk category

3. Main idea of the program: On-the-spot discussion focuses on what happened to the stars and carries out in-depth, concrete and detailed exchanges. Let the audience know about the stars and meet face to face.

4. Program goal: analyze the things around the stars.

5, program positioning: pay attention to the stars and be close contacts of the stars.

6. Program content: Things around the star (life, career, love, etc. )

7. Program features: Talking about family and gossip.

8. Program style: Discuss talk shows.

9. Moderator's style: A hostess, solemn and flexible, must have strong on-site control ability and be able to resolve on-site conflicts in time.

10, program duration: 30 minutes each.

1 1, broadcast time: broadcast every Wednesday night after the TV series in Golden Theater.

12, broadcast time: every Wednesday night from 22: 00 to 22: 30, and the next day at noon: 13: 00- 13: 00.

13, program guest: Tang Yan (Chinese mainland actress) Stephy (Chinese mainland actress, singer)

14, program audience: 15-30 years old audience, mainly middle school students, college students and graduate students.

Fourthly, dialogue path design.

1, opening

Moderator's opening remarks: Hello everyone, I am the host Yan Yan, and welcome to this issue of Face to Face with Stars. (At the same time, the host's name appears at the bottom of the screen and disappears after 3 seconds. )

2. Main points of interest

Tang Yan's narration of film and television works and some interesting things in the filming process. Stephy talked about getting along with friends and employees.

3. Basic structure of the dialogue

(1) Introduce the background of guests Tang Yan and Stephy.

(2) Guests Tang Yan and Stephy are on the stage (Music Beijing welcomes you to play at the same time).

(3) The host asked Tang Yan (interspersed with Stephy at the same time)

(4) Play video clips about Tang Yan's film and television dramas.

(5) The host continued to ask questions about Tang Yan.

(6) The host summarized Tang Yan's answer.

(7) The host asked Stephy (interspersed with Tang Yan at the same time)

(8) Play video clips about Stephy's film and television dramas.

(9) The host summarized Stephy's answer.

(10) The host makes a final summary.

4. Conversation process

Moderator: Welcome Tang Yan and Stephy to "Face to Face with Stars". Welcome to visit.

(1) Tang Yan, what have you been up to recently?

(2) Tang Yan can really be called an ever-changing beauty. That's right, because in the past, people probably had a fixed image of Tang Yan's screen image, such as beauty, such as the girl next door. But in one work, it is found that Tang Yan changed his feelings. This drama also occupied a month's screen, The Traces of Xuanyuan Sword. Let's take a look at the wonderful pictures in The Trace of Xuanyuan Sword.

(3) Why do you want to star in this play?

(4) In fact, Tang Yan has worked hard. I'll report a data to you. Last year, Tang Yan made 150 TV series, all starring, and all year round. Because I think an actress like Tang Yan is exquisite. Do you think you are an actor who can bear hardships?

(5) Tang Yan is a very strong girl, and the audience of Love Awakening and Three Girls in the Summer Family starring her and Stephy also like to watch it. Qi Wei has cooperated with Tang Yan many times. Similarly, Stephy is a very powerful actor and singer. She also made a lot of plays. So, what kind of person is Stephy? (Play the screen of Stephy film and television drama, and add narration at the same time)

Narrator: Beneath the gentle woman's appearance, there seems to be a sunny and strong big boy living in Stephy's heart. She is affectionately called Qi Ge by friends and fans in the circle. She bid farewell to her long hair for many years and represented her frank personality with neat short hair. She was injured at work and never cried out for pain. Under her seemingly weak appearance, there is always a strong heart.

(6) Stephy is recognized as a good person in the entertainment circle, and many actresses who cooperate with her can become her close friends. Stephy claimed to be the "three thousand beauties of the harem" in the entertainment circle. Is Yang Mi a member of your harem?

(7) A good friend's trash can, right?

(8) In fact, girlfriends are sometimes natural enemies, because everyone is an actor and it is difficult to really become friends. I especially want to ask, you and Dong Xuan, Yang Mi, Tang Yan, your images are similar, your plays overlap, there may be competition, and everyone has a good relationship with you. How did you do that?

Summary: I think Tang Yan and Stephy are working so hard in the entertainment circle. In fact, they want to appear on the screen.

The screen is liked by many audience friends. Moreover, they are really liked by many audiences, and sometimes they just lack an opportunity to become better and take more plays. I'm glad to chat with you today, because I feel comfortable chatting with you and it can also help us learn a lot.

Verb (abbreviation of verb) conclusion

Ok, that's all for today's program. Thank you for watching, and thank you to Stephy and Tang Yan. See you next time.

TV Column Planning Activity Plan Book 3 Program Name: "Touching Campus"

Program settings:

I. Program Name: "Touching the Campus"

Second, the program category: campus youth talk show.

Third, the purpose of the program: focus on the classic figures on campus, tell the colorful campus life from the perspective of modern college students, touch themselves and the people around them, and let every young heart have the motivation and direction of dreams.

4. Project orientation: Each project invites an outstanding student who has been in school for a period of time. The types of guests can be varied, such as those with excellent grades, those who have won scholarships many times, those who are versatile, those who have good words and deeds and so on. , face-to-face communication through interviews. The main content of the program is to tell the guests about the outstanding deeds and campus life of our students. Based on the youth group of college students, facing the flashy social environment, help them establish correct life values and make their feelings last forever.

Verb (abbreviation of verb) program form: the program takes the form of the host's appearance, inviting guests, the guests interacting with the audience and the host, and interspersed with stories and performances.

6. Program style: casual and natural chat, relaxed and happy atmosphere, close to life, concerned about the growth story of college students, young fashion trends, delicate truth.

7. Program time: 20 minutes twice a month.

Eight. Contents of the plan:

Background analysis

Leukemia, a formidable term, has taken countless fresh lives from its relentless illness. In China, many patients died because they could not find hematopoietic stem cells suitable for leukemia. Relatives and friends of patients are looking for matching stem cells everywhere, but the possibility of finding them is very small. Even if they found it, even fewer people agreed to donate. It is reported that at present, there are 24,522 volunteers in Yunnan Branch of China Hematopoietic Stem Cell Donor Database, and 38 volunteers have successfully donated hematopoietic stem cells, coming from various industries in the province. After the establishment of China Hematopoietic Stem Cell Donor Database Management Center, the first successful donor came from Yunnan, and the donation of hematopoietic stem cells was successfully completed.

Everyone says that the post-80s and post-90s are the beat generation. Their growing environment is better than any other generation, but their thoughts and behaviors are disappointing. In recent years, various new words have surfaced, such as non-mainstream, Martians, brain-disabled, rich second generation, showing off wealth and so on. People can't help but sigh, what happened to these children? Where are their mainstream values? Selfish, lazy and unsympathetic. They are the backbone of China in the future, but can such a backbone support the historical accumulation of a great country for thousands of years?

(B) Planning motives

Zhang Chun, an undergraduate majoring in electrical and automotive engineering automation, College of Engineering, Dali University, donated hematopoietic stem cells to a leukemia patient aged 18 in Shanghai in July/kloc-2 after initial matching in March, high-resolution matching and physical examination in June, becoming the second unrelated hematopoietic stem cell donor in Dali, the 39th in Yunnan and the 2270th in China.

Zhang Chun's deeds touched every one of us. When everyone shook their heads and sighed at the post-80s and post-90s, we saw the dedication of the younger generation from Zhang Chun, which is worth learning from every college student. The post-80s and post-90s, who are now active in society, are a very powerful group of young people who have their own unique understanding of the world.

Angry is a maverick, but his heart is still burning with the passion of youth. He sticks to his own ideas and doesn't blindly follow them. They are slowly exploring the future in their own world, and they are the main force in the development of this era. Their growth story is exactly what we are all concerned about. Therefore, we plan such a program, pay attention to the stories of college students, solve their life and emotional problems, analyze the inner world of young people, open their hearts and find something that touches them.

1, the topic will interview passers-by of different industries and ages about leukemia and their views on the post-80 s and post-90 s, and edit it into a snapshot with explanations and tense background melody.

2. The prologue of the program, the host introduces himself, leads to today's theme with conjunctions, and leads to today's protagonist and topic with video playback of VCR. VCR introduced the prevalence and treatment of leukemia in China, and highlighted the difficulty in the treatment of this case-no matching blood type can be found, and even if it is found, the matching person is unlikely to agree to donate. Let the audience have a basic understanding of leukemia Then introduce today's hero-Zhang Chun. Zhang Chun, an undergraduate majoring in electrical and automotive engineering automation in the School of Engineering of Dali University, donated hematopoietic stem cells to a 18-year-old Shanghai leukemia patient in the 43rd Hospital of Kunming on July 2nd, 65438. However, the preparation before donation is very difficult. First of all, parents are very tough. They strongly disagree with Zhang Chun's donation of stem cells. After Zhang Chun's sister and brother-in-law patiently persuaded their parents to introduce the knowledge of hematopoietic stem cells in detail, they finally agreed to Zhang Chun's donation. The host uses these contradictions to interview, and at the same time, he can invite the protagonist's parents or contact them by telephone to build a bridge of communication between the children and their parents, further highlighting the deep love between parents and children.

3. The protagonist tells the specific process and feelings of donation, popularizes the knowledge of hematopoietic stem cells, and makes more viewers realize that donation is not terrible.

4, through the audience's questions and interaction with the protagonist, the host plays a series role, making the whole program easy and smooth.

5. Review the reactions and views of people from all walks of life on this incident.

6. Then, the moderator concluded that there are 24,522 volunteers in Yunnan Branch of China Hematopoietic Stem Cell Donor Database, and 38 volunteers have successfully donated hematopoietic stem cells, from all walks of life in the province. At present, about 40,000 people in our province suffer from leukemia, and stem cell transplantation is urgently needed. At the same time, there are 25 ethnic minorities in our province, and blood type matching of some ethnic minorities is more difficult than that of Han nationality. It is necessary to establish a database of hematopoietic stem cell donors in our province, call for more love to join, and bring more treatment opportunities to leukemia patients suffering from diseases.

7. Then the host inserted the topic of post-80s and post-90s to guide the audience to discuss, are post-80s and post-90s really the beat generation? Seeing the big from the small, digging out the kindness, persistence and selfless dedication of the new generation from the protagonist, touching countless people and cutting into the theme of the program.

8. Finally, the host concluded that post-80s and post-90s are not the beat generation. They have their own unique ideas and are not selfish. They just don't want to show themselves in front of others, and people know too little about them. There is no doubt that these young people with warm blood can touch us from tiny places and have the dedication that people of any era have.

TV Column Planning Activity Plan Book 4 Column Name: Wonderful Wuxi Wonderful Tourism

Planning unit: Wuxi Lantian Culture Media Co., Ltd.

Planner: Zhang Wen

main body

First, column positioning

With the development of tourism in Wuxi rising to a new height again, it is particularly important to create a brand-new novel, ornamental, knowledgeable, interesting and service tourism project. This column is based on Wuxi, promoting Wuxi, radiating the surrounding areas, leading tourism fashion consumption, paying attention to tourism market demand, clicking on tourism hotline topics and providing tourism consulting services, aiming at providing diversified, objective and personalized comprehensive service columns for the people of Xicheng. By watching this column, the audience can understand the beautiful scenery, leisure life and consumption level of Wuxi. , and through the broadcast of the program to choose the appropriate tourist routes, to solve various problems in tourism. Through the analysis and comparison of similar TV programs in domestic TV stations, we believe that the program "Wonderful Wuxi Wonderful Tourism" will definitely become a window to promote Wuxi and become a TV program loved by Wuxi people.

Second, the column characteristics

1, novelty. People often have high expectations for tourist routes, scenic spots and entertainment projects when they go out for travel, leisure and vacation, and hope that the fresher the better. Therefore, "Wonderful Wuxi Wonderful Tourism" tries to satisfy people's psychology of seeking novelty and novelty, and shows the audience the latest tour items and routes.

2. Decorative. People travel in order to broaden their horizons, appreciate famous mountains and rivers, appreciate the historical and cultural connotations of places of interest, and thus gain spiritual aesthetics and pleasure. Therefore, "Wonderful Wuxi Wonderful Tourism" tries to show beautiful pictures to the audience from the content and perspective, so that the audience can feast their eyes on the TV screen and enjoy the beautiful scenery.

3. knowledge. People visit famous mountains and rivers in order to enrich their experience and learn more about historical and cultural knowledge and modern spiritual and cultural connotations. Therefore, wonderful Wuxi tourism not only provides tourism information and reports tourism trends, but also consciously spreads the cultural history and folk customs of all ethnic groups in China, so that the audience can cultivate their sentiments and increase their knowledge.

4. interesting. Tourism is a good way for modern people to seek spiritual sustenance, release their mood and cultivate their sentiments by visiting mountains and rivers. Therefore, in the wonderful Wuxi tourism, in addition to enhancing the popularity of TV news, we should also make the reports fascinating, interesting and enrich people's aesthetic taste.

5. service. People go out to travel, nothing more than eating, shopping, entertainment and shopping. What they need most is thoughtful service. Wonderful Wuxi Wonderful Tourism will make great efforts to strengthen the service, introduce the good service facilities and services of tourist attractions to the audience in time, and let the audience who want to travel have a more comprehensive understanding of tourist attractions.

Third, the column slogan

I travel, and I am very happy.

Fourth, the goal of the column

Based on Wuxi, promote Wuxi, radiate the surrounding areas, lead the fashion consumption of tourism, pay attention to the demand of tourism market, click on the topic of tourism hotline, and provide tourism consulting services. The purpose is to provide diversified, objective and personalized comprehensive service columns for the people of Xicheng, build a communication bridge between the industry and the audience, and achieve the goal of building a tourism brand internally and establishing a good image externally. Create a first-class TV tourism column integrating service and artistry.

Five, the fence Settings

Serial number nameplate nameplate introduction remarks

1 News Focus

This column focuses on Wuxi local tourism news, releasing domestic tourism policies and scenic spots news;

2 travel tips

Guide tourism consumption and give guiding friendship tips to people's "eating, traveling, traveling, shopping and entertainment" in tourism.

3 Meili Dangjia

Interview celebrities in the tourism industry to build a bridge and platform for communication between the industry and the general audience.

Four experts came to help.

The tourism jigsaw puzzle invites industry veterans to answer tourism-related questions and provide information for the audience.

There are many stories about this trip.

Spread touching stories and anecdotes that happened in the tourism industry and people's travel, and show the happiness in the journey.

6 SMS interactive area

In order to get the audience's attention information, the audience interacted with the SMS platform and Wuxi Travel Network.

How far is it?

With an elite trip as the background and the experience in the journey as the clue, we will gather the elegance of the whole country and show Chinese civilization.

8 wonderful lines introduction

Timely release travel agency boutique routes and provide guidance information.

Broadcast time: 17: 45 —— 18: 00. It will be replayed three times every other day.

Sixth, the basic structure of the column: VTR mode+studio

1, program guide: use concise language and classic rhetoric to give the audience a clear travel information.

2. The appearance of the host: the host should pay attention to the art of dialogue in style, pay attention to head-up, mobilize the audience, and be humorous and wise.

Promote new information, new trends, new weather and new features of tourism. Change the old methods of reporting tourism in the past, and strive to make tourism reports reflect the brand-new changes brought by modern tourism and the great influence of tourism on people's lives in many aspects, levels and angles.

Seven, column feasibility analysis

1, column operation mode-market route, enterprise operation

2. Column output analysis

(1), profit channels: scenic spots, travel agencies and travel companies:

(2) Electronic equipment vendors: digital cameras, video cameras, etc. , Suning, Gome;

(3) Event sponsors: branded drinks, purified water and mineral water.

(4) Media: joint marketing

(5) Catering and accommodation: hotels, guesthouses, entertainment places and shopping malls.

(6) Profit cycle: February-10, Golden Week and holidays.

3. Advertising revenue

(1), column title/special broadcast/overall column title

(2), advertising returns:

■ Wonderful Wuxi Wonderful Tourism Dubbing and Subtitling for the first 5 seconds of each issue: Wonderful Wuxi Wonderful Tourism Column is broadcast by xxx/Wonderful Wuxi Wonderful Tourism Column is specially broadcast by xxx;

■ After the title, the program title will be specially made, which reflects the words "xxx" Wonderful Wuxi Wonderful Tourism ";

■ Advertisements are inserted in the column of "Wonderful Wuxi Wonderful Tourism" in each issue;

■ The recording background of each host reflects the title or the name and logo of a special enterprise;

■ At the beginning of each program, the host will broadcast live: Welcome to xxx's wonderful trip to Wuxi;

(3) Title of the section

■ column advertisement (including replay)

■ Special information costs

■ Information release targets: scenic spots, hotels, shopping malls, transportation and other tourism-related enterprises;

■ Subtitled version of travel bulletin board

■ Tourism activity column title

■ Column activities specify advertisements such as drinks and articles.

Eight, column advantages and disadvantages

1, Advantages: Tourism is a sunrise industry with a good future development trend; Television is displayed in an intuitive form, which can better mobilize the audience;

Geographical advantages of Wuxi tourism;

2. Disadvantages: the new program has no audience; Competition of other columns in Jiangsu Province; It takes time to build a good team;

Nine, column operation process

1, preliminary preparation

Design column Logo, determine advertising language, select host, marketing promotion, program list.

2. Broadcast operation

Integrate resources such as travel agencies and scenic spots to seek advertising.

3. Late continuation

Build a good team and establish a good operating mechanism.

X. column integration and promotion

1, ready to go

For a new thing, the way people accept it is to follow the trend and bind the column with the existing resources.

Example 1: "Wonderful Wuxi Wonderful Tourism" DV Photo Contest;

Example 2: Send a text message to XXX, and you will have the opportunity to visit the source of Taihu Lake, Nanxun, Wuzhen and Huangshan for free;

Example 3: If you spend more than 5,000 yuan in Gome, you will get a free travel ticket for "Wonderful Wuxi Wonderful Tour";

Ex. 4: Visit Wuxi Gardens to encourage lucky visitors who have a wonderful Wuxi tour.

Example 5, "Enter universities, communities and popular scenic spots to promote interactive cultural performances.

Step 2 create motivation

"Wonderful Wuxi Wonderful Tourism" Press Conference and Wuxi Tourism Forum

"Wonderful Wuxi Wonderful Tourism" Image Ambassador Trial Competition

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