Give a least favorite slogan.

Hengyuanxiang advertisement, a TV advertisement of an enterprise, is characterized by simple words, frequent repetition and concentrated bombing, and an advertisement is played at least three times in a row. I believe everyone in China who has watched TV has heard of "Sheep! Sheep! Sheep! " This classic slogan. Recently, this classic advertisement has been further upgraded: the original single "Sheep! Sheep! Sheep! "There is already a 12 Zodiac companion from" Rat! Rats! Rats! " To "pig! Pig! Pig! " This classic advertisement, which is as long as 1 minute, is rich in the glorious tradition of sheep, sheep and sheep, and makes people who have heard it feel deeply.

The advertisement named "Zodiac" is actually very simple to make, and can also be regarded as an extension of the brand's "Yang Yangyang" series. 1 min, the picture with the trademark of Hengyuanxiang was motionless, and the slogan changed from "Hengyuanxiang, Sheep, Sheep" to "Mouse, Mouse" read by children (hereinafter called the Zodiac in turn, until pig, pig, pig).

Monotonous creativity and high-density broadcasting, this kind of repeated intensive bombing is easy to offend people. Behind this phenomenon is the prevalence of "spoof" in the context dominated by commercial capital logic, and it also shows the abnormal return of advertising notification function.