Introduction to Chen

Senior creative director in communication field

Sun yat-sen university MBA president class

Marketing Director of Heima Photography Design Company

Director of Brand Planning and Marketing of Bondo

Practitioners of Rapid Brand Promotion Theory in Furniture Industry

Heima photography design company

Introduction to dark horse

Dark horse photography design company was founded in Dongguan in March 2000, focusing on commercial product photography and album design in the home industry. Dark Horse has set up branches in Chengdu, Jinan, Beijing and Wenzhou, and is known as the "China Dark Horse" in the furniture industry. Is a large-scale photographic design agency of China furniture with Dongguan as its headquarters, Chengdu and Jinan as its subsidiaries and Beijing as its core.

Name connotation

At the beginning of creation, it was a dark horse. AMa, the English name of the dark horse brand. A stands for "first"; "Ma" is the Chinese pronunciation of the word "Ma"; AMa, in the form of a horse and metaphor, interprets the creative spirit of "always striving for the first place" from the image and meaning, which symbolizes the development concept of "high goal, high positioning, high label and high efficiency" of Dark Horse Photography Design Company.

Dark horse concept

Adhering to the business philosophy of "creating the future, pursuing Excellence, working happily and contributing value", advocating the service spirit of "initiative, timeliness and responsibility to the end", relying on "domestic first-class photography design talents and technology" and taking "consulting service" as the core competitiveness, we focus on the photography design of furniture.

Dark horse quality

Dark Horse cooperates with China Advertising Photography Association. Up to 2009, six independent photography teams and two first-class photographers in China have won the honor of "Top Ten Advertising Photography in China". Based on the international vision, Dark Horse inherits the essence of traditional photography, constantly absorbs the latest skills from Germany and Italy, and persists in surpassing them to make the photographic works more rational, artistic, life-oriented and fashionable. After ten years' training, Dark Horse has proved its excellent quality with its profound understanding of furniture photography, from shooting to post-processing, from design to printing.

Dark horse story

In March 2000, Dark Horse was founded in Dongguan, which was the first step for Dark Horse to enter the home photography industry.

On June 5438+ 10, 2004, Chengdu branch was formally established, marking the successful entry of Dark Horse into the western market.

In February 2005, Mr Zhang Tie-Lin, a famous movie star, wrote an inscription for Dark Horse: Dark Horse Advertisement.

In March 2006, Jinan Branch was formally established. Since then, the territory of Dark Horse has been further expanded, and a "Golden Triangle" has been formally formed in the east, west and south of China, and it has developed steadily and continuously.

On June 5438- 10, 2006, with the official launch of the marketing center of Chengdu Branch, Heima further explored the western market and became a navigation mark in the field of photographic design of furniture industry in the western region.

In 2007, Dark Horse brand image year. Dark horse changed its name from dark horse to aMa.

In February 2007, the new star-rated office building of Dongguan Company was completed.

In 2008, dark horse brand service year. Dark Horse officially launched the 4008 national unified customer service hotline.

From June 5438 to February 2008, the marketing center of Dongguan Company was established, which is located in Houjie Furniture Avenue, Asia Furniture Headquarters.

2009 Dark Horse Brand Culture Year. In September, Dark Horse Beijing Branch was established and became a cooperative alliance with Bondo brand planning company.

From June, 5438 to February, 2009, it was awarded the Gold Award of China Furniture Design Innovation Service and the Top Ten Innovative Service Organizations of China Furniture Planning in the annual innovation list of China furniture industry. In 2009, it won the honor of "Top Ten Furniture Design Institutions in China" in the third annual general evaluation list of China furniture industry.

20 10 dark horse brand surpassed the previous year. In March, Dark Horse Shenzhen Branch was established in the design capital.

Heima service brand

Black Horse/KLOC-cooperated with more than 500 well-known domestic furniture enterprises in 0/0. A large part of them include the top ten furniture brands in China and the top ten sofa brands in China. The main brands are: Dynasty Furniture, Quanyou Furniture, Moon Star Furniture, Window of the City Furniture, Pearl Furniture, Du Lang Sofa, Kexin Furniture, Shuanghu Furniture, Dibiao Furniture, Fulandis Sofa, Orchid Furniture, Jingshang Furniture, Window of the City, Fuyun Furniture, Hong Kong Li Xing Group, Shuanghu Furniture, Good Scenery Furniture, New Home Art, CITIC Furniture and Muyi Furniture.

strategic alliances

Bondo Brand Planning Co., Ltd. From June 5438 to October 2009, Dark Horse and Bondo Brand Planning Co., Ltd. formed a close strategic cooperation alliance. Bondo Brand Planning Co., Ltd. was established in 2009. It is a professional brand planning company integrating brand planning, brand design, marketing planning and three core plates. Positioning as "China Home Brand Promoter"

Bangdu brand planning company

Bangduo Brand Planning Co., Ltd. is a professional brand planning company integrating brand planning, brand design and marketing planning. With professional brand planning theory and marketing experience, the company provides customers with effective overall solutions. At present, Bondo plans to focus on brand building in the furniture industry, successfully assisting many well-known brands to break through the brand bottleneck and rapidly enhance their brand image and market share.

State multi-target positioning

Three-year target positioning —— Five-year target positioning of China household brand fast promoter —— China brand fast promoter.

Adhesion ability

Planning-New Product Listing Promotion Scheme

Breakthrough-the sales bottleneck for many years

Create momentum-large-scale public relations promotion activities

Improvement-the status quo of unprofitable sales

Resurrection-the mortality rate of franchise stores remains high.

Promotion-market share of products

Expansion-the regional market moves towards the national market.

Development-the transformation from export-oriented products to domestic sales-oriented products

Transformation-upgrading low-end brands to high-end brands

Qualitative change-the change of channel terminal quantity type to quality type

Bangdu service

Brand strategy: brand research, brand positioning, brand planning, brand management brand culture: CI planning, value culture, image culture, cultural communication brand design: VI design, terminal design, packaging design, picture book design, film and television advertising brand marketing: integrated marketing communication, new product listing, advertising promotion, planning activities.

Bangdu strategic alliance

In order to better serve the brands in the furniture industry, Bangduo Brand Planning Co., Ltd. formed a close strategic cooperation alliance with Dark Horse Photography Design Co., Ltd. from June 5438 to October 2009, and its strength is even stronger than ever. Dark horse photography design company was founded in Dongguan in March 2000, focusing on commercial product photography and album design in the home industry. After ten years of tempering, Dark Horse has established a strong photography design team. With innovative design concept, perfect professional technology and scientific management system, Dark Horse has set up branches in Chengdu, Jinan, Beijing and Wenzhou, and has been praised as a real "picture book expert, China Dark Horse" by the furniture industry.

Bondu chronicle

In March, 2009, Jingshang Home started the whole case. In 2009 10, the VI of the beautiful furniture was updated. In March 2009, Xinwei Green Industry Group Paul Saite solid wood furniture brand was launched. In February 2009, it won the annual innovation list of China furniture industry, "Top Ten Furniture Planning Organizations in China".