Beauty salon activity planning scheme

In order to ensure the smooth development of work or things, it is often necessary to prepare a specific, detailed and targeted plan in advance, which is the detailed rules, steps and arrangements for implementing a specific action. How should the plan be made? The following is my beauty salon activity planning scheme, welcome to read the collection.

Beauty salon activity planning scheme 1 Introduction: According to the business of beauty salons, the 11th holiday is the golden period for beauty salons to compete. A practical planning book is an important link before beauty salons hold various activities. Facing the approaching business opportunities, is your beauty salon ready to make money? Here, I have prepared a planning example for a beauty salon that is still in the ignorant period. Come and prepare for the "financial road"!

Activity purpose:

1, a stable old customer

2. Develop new customers

3. Improve the popularity of * * beauty salon in this area.

Activity requirements: prepare 5000 yuan * * goods for the activity.

Activity Time: Year Month Day (Promotion Time: September 20th-65438+1 October1) Activity Process:

1. Inviting guests: Please ask old customers to bring more than 2 friends.

Two. Meeting process: (18: 30 ―― 2 1: 00)

The host declared the party open.

2) The beautician performed "Grateful Heart"

3) The boss's representative made a thank-you speech.

4) Awards

A thanks to the loyal friends who have given the greatest support and the highest consumption to the beauty salon in the past 20xx years.

Friend _ _ _ _ _ _ _ A _ _ _ _ _ _ _ _ _ _ _ _ _ _ _;

B * * Beauty Salon All new and old customers have a beautiful gift _ _ _ _ _ (please pick it up at * * Beauty Salon the next day).

5) Speech by the customer representative

Talking about the beauty salon's good service, good product effect, good boss and favorite beautician, all the happiness and help I got in the beauty salon can be quoted.

6) The president of * * Association solemnly recommends * * products.

7)** beauty salon 10. The promotion of 1 was announced (you can get the value if you deposit it in 300 yuan on the spot).

8)A asks for a deposit, and B beautician lobbies customers to make it happen.

9) Announce the promotion time and welcome the consultation of * * beauty salon.

10) performed a dance and announced the end of the party.

Third, promotional activities.

The company's beauty guide stayed in the store for 3 days and cooperated with the beauty salon to promote it 10. 1 Activities to promote consumption

Fourth, the work that beauty salons must do

1. Accurately count the number of customers and issue invitations to ensure the number of participants (this work must be completed before 15, and the invitations will be issued during the day on 16 and 17).

2. Rent the venue (you can use the restaurant in the OK hall, depending on the actual number of people) and arrange the venue (stereo, seats, fruit bowls, banners, balloons, etc.). ) and prepare fruits, cakes and prizes.

Attachment: Who will the prize be given to:

1) The two friends with the highest consumption and the strongest support of 20xx are worth 200~300 yuan (on-site reward).

2) New and old customers will send a gift worth 5~ 10 yuan (pick it up at the beauty salon within three days after the meeting).

3。 Print eleven activities and distribute the activity schedule on the spot.

4。 The boss prepares a speech (mainly a thank-you speech, for example, you have established a good relationship with those guests, share it with everyone and be familiar with the speech).

5。 Arrange a guest representative to speak (find a guest who has a good relationship with the boss, mainly talking about the good service of the beauty salon, good product effect, good boss, favorite beautician, happiness in the beauty salon, and ensure that he can go to the meeting).

6。 Send an invitation to a guest.

7。 A sign-in book will be arranged at the venue, and a special person will be responsible for signing in and taking pictures. human

8。 When the promotion activities were announced at the meeting, they looked for child care and paid the deposit on the spot, resulting in ready-made consumption.

9。 Ensure that goods, gifts and other items are in place in time. Beauty salon promotion marketing beauty salon promotion marketing

To make a promotion plan, we must first make clear the objectives and confirm them, so that the activities can be carried out in an orderly manner. The implementation of promotion and the budget evaluation before, during and after promotion are the keys to the success or failure of promotion activities.

First, the activity time:

Two. Confirmation of location:

Third, the purpose of promotion:

① In order to stabilize old customers and make them trust beauty salons more; (2) explore new customers;

③ Increase the economic benefits of beauty salons;

④ Improve the popularity of beauty salons and their social influence.

IV. Promotion objectives:

① Improve the professional level and sales skills of beauticians;

(2) Providing standardized management and novel sales methods for beauty salons;

(3) Let the beauty salon owner have reverse thinking, and the turnover can break through the bottleneck; ④ Further standardize the operation procedures of beauty salon management and improve the service level.

The arrangement of the initiator of verb (verb abbreviation):

Team leader:

Team members:

Responsibilities of the team leader:

① Overall activity arrangement, coordination, timely adjustment and promotion;

(2) Responsible for the comprehensive arrangement of peripheral scheduling and beauty salon scheduling;

③ Supervision and inspection of products, technologies and training effects;

(4) directly responsible for the overall promotion of activities.

During the intransitive verb activity, the company will provide:

① activities;

2 experts;

③ Senior beauty supervisor and senior beauty tutor;

4 beautician's clothing (except quota);

⑤KT board (borrowed);

⑥ Telephone skin tester (borrowed);

⑦POP posters or X display stands (except quotas);

8 invitation;

Pet-name ruby information and product package (distribution);

Previous work:

1. In-store: product display stand, balloons, promotional stickers, beauty cards, flags and customer file cards.

2. Layout outside the store (banners, balloons, exhibition boards, Yi Labao)

3. Promotion and preferential policies

4. Product training: Team leaders are responsible for training.

5. Staffing: arrange cashier, warehouse management and delivery.

6. Invitation issuance: number of people, area, personnel and quantity (can be rewarded appropriately).

7. Mentality adjustment: The beauty salon holds a pre-meeting meeting, puts forward requirements and is familiar with the whole meeting process.

Problems at work:

How to arrange (division of labor among participants)

2, beautician requirements (refer to the beauty salon management regulations)

3. Requirements: be conscientious, obey the arrangement, and the responsibility lies with people.

Beauty salon activity planning scheme 21. Image preparation

Appearance, appearance, 30 minutes to prepare, three seconds to impress, three minutes to express (concise). Dress yourself up like an expert.

Second, prepare your mind.

Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.

Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.

Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.

Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!

A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products. Relevant information can be downloaded and printed from the company website -R&D organization website.

Fourth, the preparation of goods in the store

Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.

Verb (abbreviation of verb) preparation of professional knowledge

This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.

Six, careful planning, to lay the foundation for good activities.

On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. If you want to do this project after experiencing eye fire treatment, the fee is 15 yuan 1 time, and the fee is 20.

1 time, laying a good foundation for event giving, introducing customers during trial operation, and seeing the effect.

It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.

Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined. Division of labor:

Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain sales experience): familiar with the activities of the day, good at shaping distribution value and having certain experience in pressing orders.

Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, and the results are produced in the afternoon, but there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.

Seven. Activity summary

Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of products, but doesn't?

Buy, be sure to write it down and continue to do follow-up introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.

Beauty salon activity planning scheme 3. Preface to the theme of one-year promotion activities in beauty salons;

With the development of market economy, the beauty industry is becoming more and more mature, and the competition among brands, companies (beauty salons) and services is becoming more and more fierce. In order to enhance the popularity of beauty salons inside and outside the store and their local influence, I have formulated a series of big discounts and promotional activities for beauty salons.

Second, activities:

(1) January and February:

Because January and February are the most traditional festivals in China, most customers will have a seven-day long holiday, which is also the first opportunity for beauty salons to promote sales.

Reference 1: Generally, the traditional Spring Festival in China is in these two months, so we can give 8% rebate to customers who spend in beauty salons during the Spring Festival as Spring Festival red envelopes, that is, customers spend 100 yuan to send 8 yuan money immediately. This not only caters to the atmosphere of the Spring Festival, but also makes customers feel the benefits.

Reference 2: February 14 is the traditional Valentine's Day in the West, so we will launch a "Valentine's Day card" this month for men to give to their girlfriends. In addition, we can also launch a couple's spoon meal series, that is, female customers spend over XX yuan in beauty salons, so that their boyfriends can enjoy the beauty treatment of men for free, or give gifts above the lover's monthly card on Valentine's Day.

(2) March:

March is the month of learning from Lei Feng. As long as we seize the opportunity, we can do more good deeds for nearby houses this month, quickly establish a good image of beauty salons and attract people's attention.

Reference 1: One day in March, in the name of learning from Lei Feng, all the staff of beauty salons can be organized to clean the streets for nearby residential areas free of charge, so that the reputation and popularity of beauty salons can be quickly established.

Reference 2: One day in March, it is scheduled to give customers free beauty treatment, which will be used as a promotion activity of beauty salons.

(3) April:

Reference 1: Since there is no festival particularly suitable for promotion in April, we can hold a promotion activity of "Be beautiful, give love and make people beautiful". Customers who go to beauty salons this month can enjoy 10% discount on monthly cards, 8.5% discount on seasonal cards, 7.5% discount on semi-annual cards and 30% discount on annual cards. In addition, the package card sent more than 20 free treatment courses; Moreover, when the accumulated consumption reaches 1000 yuan (including one-time or card opening), the beauty salon will immediately give customers a supreme gold card, which can enjoy a 50% discount within the time limit; In addition, eliminate accumulation.

10% of the fee will be donated to * * donor institutions such as Project Hope, UNICEF or the Foundation for the Disabled. It not only fully interprets the rich connotation of "being beautiful, offering love and making people's hearts more beautiful", but also enhances their popularity through crowd effect or publicity.

Reference 2: May Day Golden Week is coming at the end of April, which is the peak consumption season for customers. We should publicize it as soon as possible and come late. For the "May Day" Tourism Week, we can hold promotional activities such as "May Day Travel, Our Hospital Helps You" and "May Day Holiday, Surprise You". We can send an annual accident insurance in the beauty salon by opening a season card, a half-year card and an annual card, and the premiums are 65,438+00,200,300,000 yuan respectively.

(4) May: Reference1:The third week (Sunday) of May is Mother's Day, and we will carry out "Let you be a careful and beautiful mother" activities in various forms, including:

1, package discount: During Mother's Day, 280 yuan will give a whitening cleanser, 680 yuan a cleanser and a moisturizing cream.

2. Bundle sales: that is, customers can get a special product by buying and selling a certain amount plus XX yuan, or they can choose 2-3 products at will by adding XX yuan;

3. Interaction: As the end of May is Children's Day, we will immediately send a photo of children's art in the studio to all customers who spend more than 65,438 yuan +0, 200 yuan-65,438 yuan +0 and 500 yuan.

Besides, we can also send a special product to the beauty salon on Mother's Day or how much we spend in a week, or get a gift from the beauty salon for Children's Day at the end of this month.

(5) June:

Reference 1: June1Day is Children's Day. Large-scale garden activities such as "parent-child return tour" can be held in conjunction with the noble mansion near the beauty salon. Beauty salon posters and product posters will be hung at the event site. All the children present will get a small gift if they are accompanied by their mother, and her mother will get a beauty salon coupon of XX yuan. The activity cost is less than 1000 yuan, but on-site publicity can directly boost the reputation of beauty salons and greatly increase the growth rate of new customers.

Reference 2: The second week (Sunday) in June is Father's Day, so we try to develop the men's market. People usually think that beauty is a woman's business, and men can get a free beauty (only for customers who have opened season cards). On that day, in addition to free beauty treatment, cardholders can also get mysterious gifts from men, so that men can feel beauty and express their love.

Reference 3: June is the last month of college graduation, and they will face great employment pressure. It is also an indisputable fact that "stunning appearance" has become the standard of many employers. How can we improve our competitiveness under the great employment pressure? In view of the above market demand, beauty salons can make a big fuss during this period, and students wearing diplomas or degree certificates can enjoy a 20% discount, or a 10% discount on card opening. At the same time, we can also hold lectures or employment lectures for customer groups, encourage them to establish a correct concept of human promotion and values, and even sponsor basket activities such as "Image Design Competition". At the same time, they can also invite TV stations or media to publicize and strengthen.

In fact, this kind of activity belongs to long-term investment. We all know that the promotion is a high-end consumer group with a certain cultural quality. Cultivating them into long-term customers of beauty salons can play an important role in the future development of beauty salons. At the same time, the campus is also the place where information is most easily transmitted. A stone is bound to stir up a thousand waves. Through the special offer to the sender, it will definitely get twice the result with half the effort in attracting countless new customers and establishing the image of the brand and beauty salon.

[6] July and August:

Reference 1: "Women made of water will make you feel gentle". And July and August are the hottest months of the year, and women can't live without "water" in these two months. We will make a fuss about "water" and hold the "Water Fun Garden Competition", which will be held in the water park or swimming pool near the beauty salon through a series of relaxed and lively water games and programs.

Reference 2: Children are always the people that mothers care most about. It is the wish of all mothers to "hope for the success of their children and their daughters". July and August are the annual summer holidays for children. More and more mothers will choose some interest classes for their children this holiday, so we can cooperate with some educational institutions with such courses according to this trend, and all customers who spend more than 65,438 yuan+0,000 yuan in beauty salons or apply for annual cards this month. Send out an educational course for children's interest classes worth 288 yuan. In addition, housewives often have a relatively free time before their children leave class after sending them to interest classes. Parents of children attending interest classes can spend money in beauty salons with receipts or admission tickets, and we can give them a 20% discount. (Beauty salons near interest classes are preferred)

Remarks: If we can design an education and training course that is not our own, the effect will be better. Because there are too many interest classes, many parents have no choice, so we can set up an unprecedented interest class, which will definitely attract the attention of many customers. If there is no such condition, then choose reputable institutions to cooperate, otherwise there will be negative effects.

Reference 3: In the traditional concept of China people, "Bayi" is an auspicious number, so we will cater to the customer's mentality and hold the activity of "adding eight (hair) and eight (hair)" in August, that is, in mid-August, whenever we encounter the word eight, we will spend it in our beauty salon, such as No.8, 18 and No.28.

(7) September and October:

There are many festivals in these two months, so these two months are the golden period for our promotion.

Reference 1: September 10 is the annual "Teacher's Day", so we can get a 20% discount on spending in the beauty salon with the teacher's certificate, a 10% discount on spending in the store with the teacher, and even a free beauty treatment, so that people can feel the cultural atmosphere of "respecting teachers and attaching importance to teaching" in the beauty salon and improve the popularity and reputation of the beauty salon.

Reference 2: 10 1 is a festive day for the 53rd anniversary of the founding of the great motherland. You can launch the action of "Welcome the National Day and get a big rebate". During the National Day, Jin Jia's monthly card will be 10% off, including 8 season cards. 50% off, and send 4 courses of treatment, including 7 half-year cards. 50% discount and 8 courses of treatment, including

30% discount on annual card, 12 treatment, 10% discount on monthly card and 20% discount on seasonal card. Consumers can get a VIP card when they spend 1000 yuan in the current month, and they can get 6 points for buying and selling products with this card all year round. 50% off.

Reference 3: In September and October, we also have a traditional festival-"Mid-Autumn Festival", which will be the prime time for giving gifts. At this time, our beauty salon should take this opportunity to launch a series of annual cards and season cards and take some nice names. Such as: peony card (for teachers and elders), sister card (for peers and relatives), diamond card (for boss or boss's lover), etc. At the same time, indicate the purpose of each card, for example, you can enjoy free beauty treatment all year round with a diamond card, and you can enjoy a 10% discount on buying and selling products (its function is similar to that of an annual card, but in another way). At the same time, manufacturers are also allowed to launch a series of gift clothes (guest clothes) during this period, which are specially used for giving gifts.

Remarks: Nowadays, interpersonal relationships are becoming more and more subtle. Dealing with all kinds of relationships has become people's most concerned issue, and giving gifts on holidays is considered to be the most effective means of public relations, so people are investing more and more in giving gifts. Therefore, our beauty salon caters to the consumption trend of customers and makes a fuss about gift giving, which will inevitably increase the turnover.

Reference 4: Interactive sales method with mooncake dealers. Send a box of moon cakes to beauty salons after spending all this month in 200 yuan, and buy and sell moon cakes to beauty salons by means of discount cards or lottery after the Mid-Autumn Festival, ranging from the highest gold card or monthly card in beauty salons.

(8) November and December:

Reference 1: 1 1 month and1February are the last two months of a year, so we will hold a "Last Big Action to Send You X Years".

1. Card discount: During these two months, 280 yuan can get a whitening cleanser and 680 yuan can get whitening cleanser, moisturizer and so on.

2. Bundle sales: that is, customers can buy and sell a certain amount and add XX yuan to get a special offer, or they can choose 2-3 items at will after adding XX yuan.

Reference 2: 1 1 month and1February are the wedding seasons. We can design a special nursing course for the bride-to-be, so that she can spend the best day happily. In addition, you can also hold interactive sales with the wedding photo studio, that is, go to the beauty salon for consumption and send wedding photo studio gift certificates.

Third, the effect evaluation:

The planning, publicity and sales of the novel are well thought out, and the arrangement of advertising investment is also reasonable. As long as we realize this, the cost budget is guaranteed, all parties cooperate closely, carefully organize and make good use of news means, the activities will certainly have a strong response, greatly improve the popularity of beauty salons, attract many new customers, and directly improve the turnover and profits of beauty salons.

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