Traditional Culture Encyclopedia - Photography and portraiture - What is a scene poster? The difference between single scene and multi-scene images

What is a scene poster? The difference between single scene and multi-scene images

What is the concept of scene reconstruction poster design is expressed through form. Scene reconstruction poster design concept is expressed through form. Concept posters use an abstract or artistic approach to express the theme or certain ideas of the film in the form of posters. Concept posters usually have a lot of room for creativity. The difference between single scene and multi-scene pictures. Photographers who often shoot will definitely have customer needs to shoot "KV advertising pictures". This time we will focus on the "KV advertising pictures" and "scene pictures" that have troubled many friends. Let’s talk about the difference between the two. 1. The difference between KV and scene pictures KV pictures often refer to the main poster of a product or brand, which is what we often call the main visual poster. That is, the visual expression of the core theme or core concept of the entire communication movement. At the same time, under normal circumstances, it will also serve as the basis for all subsequent visual extensions. The core point of the KV diagram is to have a core visual expression. In addition to the simple picture and outstanding product, it must also be visually innovative and progressive, and become the foundation for the subsequent derivatives of the same series of products. But scene graphs are often different. This difference is not only due to the difference in application environment, but also depends on the fact that scene graphs do not bear more responsibilities for KV. Especially today with the development of e-commerce, scene graphs tend to put more emphasis on Consumer usage scenarios promote product sales. Logically, KV has set a "visual hammer". Scene diagrams emphasize application scenarios, consumer usage, functional explanations and other related functions under a unified vision. 2. Market Application I believe everyone has a basic understanding of the difference between KV and scene graphs, so what is the difference in market application? KV places more emphasis on the height of the brand, so when taking such pictures, it will be more based on the customer's brand attributes. For example, the picture above is after we received the customer's shooting request, we closely followed the core elements such as spring, cherry blossoms, and taste, and integrated the elements into the picture. In addition to reflecting spring more, the overall color scheme is also closely related to the pink of the season. Knowing the difference between the two, we will have some emphasis and differences during the shooting process. Of course, because of the different scenes used, there will be more differences in shooting. Based on our experience, we will give you some suggestions to inspire others. 3. Tips on shooting 1. Scene creation Because KV places more emphasis on the brand, it is more representative of the brand’s image during shooting. For example, for the series of products of Dadong that we serve, "artistic conception" is a very important scene keyword. The scenarios we provide for different products must be highly consistent with the customer's brand. The scene diagram needs to be more practical. The different selling points of the product, usage scenarios, operation demonstrations, etc. are the main application scope of the scene diagram. 2. The precision of shooting In KV shooting, there are often more requirements for the shooting of the picture, whether it is the camera, lighting, scene, modeling, etc., there are higher requirements. The street posters that everyone sees every day when they go out, such as bus stops, elevator advertisements, pre-screening advertisements, etc., often have larger screens. When KV advertisements are placed on these channels, those details that we usually cannot see or notice will become the key to the success or failure of the film. 3. The level of post-production is also due to the different shooting accuracy, so there will be more investment in post-production. Whether it's defects or tones and other conventional post-production techniques, a large amount of synthesis is also the main post-production technique used by KV. You can imagine the synthesis of various scenes in movie posters. In fact, in commercial advertisements, commercial photographers will also shoot a large amount of material to provide related conveniences in later stages. This will make it easier to ensure that each pixel is in its best possible state during the final drawing.

How to share the mobile scene posters made by Qianniu sellers in the circle of friends? Or if the posters are made with mobile phone software, you can directly open the circle of friends and send the photos