What are the channels to promote online stores?

There are many ways to promote online stores, and the scenes used in each way are different. Under different promotion conditions, sellers can use different platforms to achieve drainage effect. The following are four online shop promotion channels in April to share with you.

I. free channels

1. Taobao community

This is Taobao's own forum, where you can post all kinds of posts. Many buyers and sellers will visit the community. Buyers hope to find some cheap products, while sellers hope to promote their stores and products to more buyers. It is suggested that we can make the pictorial of our products more exquisite, and then cooperate with the popular propaganda language to promote soft writing in the community. It is necessary to pay attention not to send hard advertisements, otherwise it will be easily banned or sealed.

2.qq or WeChat group

Qq and WeChat are two chat tools we often use, which naturally become very good promotion tools. We can put the WeChat or qq QR code in when we deliver the goods, so that buyers can add it on their own initiative. After that, you can attract buyers into the exchange group, promote your products through chatting, or publish new products and various welfare activities of your store from time to time in the circle of friends and qq space to attract buyers.

Two. Payment channel

1. taobao guest

The biggest advantage of taobao guest's method is that the fees will be charged only after the transaction is completed. It's free to click and display. Just pay a certain percentage of commission after the transaction is completed, which allows us to flexibly adjust the commission ratio and control the promotion cost. However, there is a disadvantage that the promotion of taobao guest needs the level of stores, and it needs to reach the Crown or Tmall stores.

2. Direct express train

This is also the most direct promotion method of pay-per-click, and the paid price is bidding. If it is a good search word, then its bid is very high, and the high bid can rank in the first few pages. So you need to come up with products that you feel have a competitive advantage to open some through-train search words. This shortcoming is that as long as someone clicks on the product, it will be charged, and there may not be any turnover, so we must choose attractive products in the choice of products.