Taobao product shooting requirements

As an online shop seller, everyone knows the importance of product shooting. How to present the goods truly and clearly in front of buyers is an important information that sellers must know. The following are the shooting requirements of Taobao products I have compiled. Welcome to refer to them!

Different from artistic photography, product photography does not need to reflect the artistic value and high aesthetic taste of photos, but this does not mean that the final image is boring.

Because most sellers have not received photography training, most of the photos taken are unsatisfactory, so in order to improve everyone's understanding of product shooting, we should pay attention to the relevant professional knowledge of product shooting.

First, the characteristics and requirements of commodity shooting

In a broad sense, the object of commodity shooting refers to everything that can be sold, including flowers, trees, fruits, vegetables, daily necessities, handicrafts, historical relics and so on in nature. What we want to talk about is that, in a narrow sense, the scope of shooting is indoor decorations, flowers, utensils, handicrafts and other small objects that can be placed manually.

Commodity photography is different from other subjects photography, it is not limited by time and environment, and can shoot 24 hours. The key to shooting lies in the organic organization of goods, reasonable composition and proper use of light, so that these goods can be displayed quietly and vividly, and give buyers real feelings through your photos.

The characteristics of commodity shooting:

1, the object is still: the biggest feature that distinguishes commodity photography from other photography is that the objects it shoots are all static objects.

2. Arbitrary shooting: Arbitrary shooting is another remarkable feature that distinguishes it from other photography. You don't need to rush to shoot on the spot, you can grasp the photographer's intention at will and finish it slowly.

3, restore the truth: you don't have to pursue artistic conception too much and lose the original appearance of the item.

General requirements for commodity shooting:

The general requirement of commodity photography is to fully show the shape, quality and color of commodities without exaggeration.

Form refers to the form, modeling characteristics and picture composition of goods.

Quality refers to the texture, quality and texture of goods. Product shooting is very strict with quality. The shadow level that reflects quality must be clear, delicate and realistic. Especially in subtleties, highlights and shadows, the performance requirements for quality are more stringent. Appropriate light distribution angle and light contrast can better complete the performance of confrontation.

Color, commodity shooting should pay attention to the unity of color. Color and color should be in contrast to each other, not in opposition, and they are a unified whole. "There is no need to be elegant in the room, and there are not many flowers." Color processing should be as simple, accurate and pure as possible to avoid complexity, disorder and confusion.

Equipment preparation:

1, since it is an online shop to shoot goods, it is necessary to have a camera suitable for still life shooting, preferably with macro function.

2. The tripod is an indispensable main accessory for shooting goods and other objects. In order to avoid camera shake and ensure the clarity of the influence, a tripod is needed.

3, lamps and lanterns, is the main tool for indoor shooting, if conditions permit, there should be more than three lighting. It is recommended to use three-color white energy-saving lamps with a power of more than 30 watts, which are relatively cheap and have a good color temperature. Perfect for home shooting.

4. The commodity shooting platform is necessary for commodity shooting, but it can also be used flexibly. Desk, family coffee table, square table, chair, large cardboard box and even smooth ground can be used as shooting table.

5, background materials, if you go to the photographic equipment store to buy regular background paper and cloth, the cost is very high, and it is not necessarily convenient to use in a small room. You can go to the stationery store to buy some completely opened white cardboard to solve the problem of no background. Never use copy paper. You can also buy some fabrics with different textures (pure wool, chemical fiber, silk) in the market for background use.

Mild use

Commodity photography is different from other photography subjects in the use of light.

Most of the objects of commodity shooting are things that can be put on the shooting platform. The texture of the object and the composition of the picture are more demanding than other photographic subjects. However, lighting is used more and natural light is used less in shooting, so the picture layout and lighting processing are more complicated.

1, indoor natural light:

If you use indoor natural light to shoot goods, you should know the characteristics and requirements of this light. This seemingly simple and easy-to-use lighting condition is very likely to lead to the failure of shooting. Because indoor natural light is the light that comes from outdoor natural light through doors and windows, the direction is obvious, which is easy to cause the contrast between light and shade of the light-receiving part of the object. That is, it is not conducive to the pursuit of the texture of the article, and it is difficult to complete its color expression. For photographers, the freedom of using light is limited.

In order to change the problem that the contrast between light and dark of the subject is too large, first, we should try our best to adjust our shooting angle, improve the lighting conditions of goods and increase the distance between the subject and the doors and windows. The second is to make rational use of the reflector to make the dark part of the subject receive light, thus narrowing the difference between light and shade of goods. Using indoor natural light to take photos of goods, if the lighting is reasonable and accurate and the shooting angle is appropriate, not only can the lines of goods be clear and distinct, but also the brightness of the main body can be uniform and the picture atmosphere is realistic.

In terms of lighting for commodity shooting, if conditions permit, it is recommended that you use artificial light sources and practice shooting according to your own understanding of commodity shooting.

2, artificial light source:

Artificial light source mainly refers to the light emitted by various lamps. This kind of light source is widely used in commodity shooting. Its luminous intensity is stable, and the position of light source and the irradiation angle of light can be adjusted according to your own needs.