Luoyang commercial illustration picture-how is the illustration industry?

The concept of commercial illustration. Features. Apply. Use. The qualities that commercial illustrators should possess. The concept of commercial illustration;

As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes.

Characteristics of commercial illustrations:

Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications.

The application of commercial illustrations;

Application in 1. diagram

Product structure decomposition diagram

Biological structure diagram

Architectural Renderings

other

2. Application in layout design

Text and illustrations

Pictures and illustrations

3. Application in poster design

4. Application in packaging design

Realistic expression technique

Cartoon expression technique

The role of decorative colors

The role of traditional cultural elements

5. Application in book design

Novel illustration

Illustrations of children's books

6. Application in computer games

7. Application in network media

web design

Software interface design

Mobile phone interface design

The use of commercial illustrations:

In the field of modern design, commercial illustration can be said to be the most expressive, which is closely related to painting art. Many expressions of commercial illustration are based on the expression of painting art. The marriage of commercial illustration and digital technology makes the former make great progress in exploring the diversity of expression methods or the depth and breadth of design theme, showing more unique artistic charm and thus more expressive. Commercial illustration is a promising industry, which is widely used in advertising, commodity packaging, newspapers, book binding, environmental art space, computer network and other fields. Various media have great demand for illustrations.

However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled!

The qualities that commercial illustrators should possess;

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer.

What is the general cost of illustration training? Generally, according to the length of study, courses and other factors, the price is also different. Generally, commercial illustration takes about 3,000 to 4,000 for three months, 6,000 to 8,000 for half a year and 1 1000 to 15000 for one year.

Drawing this thing is actually starting from scratch. There is a quick genius, but I have never heard of a master who can do it overnight. It's just that some people stop learning painting and stay at the stage of zero foundation. Some people insist on learning painting, and their level will always improve, and one day they will become popular gods in the eyes of others.

Training mode:

Offline training for teachers in training institutions is usually more expensive, because this model is basically full-time, and the possible cost is about $65,438+00,000 per semester. Some schools and enterprises cooperate to study 1 semester or one year, and also arrange work, mainly commercial illustration. There are adult classes offline. This kind of illustration class is relatively few, and it is basically the basis of learning sketch. Time is flexible, and the price mainly depends on the study time.

Online training, remote video at home, or a group of communication methods, this mode is more now, but more interest. After all, there are too many kinds of illustrations, and each illustrator has different skills. According to the teacher, the price may be 500-2000, 10, which will form its own style.

How is the illustration industry? The illustration industry is promising, and this stage is waiting for you to shine.

Whether some industries have a future can be questioned, but there is no need to question the future of illustration, which is a very easy problem to analyze. With the great prosperity and development of commodity economy, excellent illustrators are badly needed, no matter the design requirements of various commodity packages, the drawing of characters, or a large number of advertisements and game publications. Illustrators can combine with many industries and learn illustration by taking advantage of eating one more fish, so illustration is an industry. This is a lifetime skill, a lifetime skill. It is not easy to learn, but it is worth it.

Although there is a future, you have to work hard in it to have a chance.

Although the illustration industry has a bright future, this future will always belong to society. Only when you really master this technology will the future of this industry have something to do with you, instead of drifting away when you know that this industry is good. What's the point? So the subject of the future is yourself. Even if you can't do anything now, it doesn't matter As long as you are willing to study hard and improve yourself, you will become a very good illustrator one day. When you are good enough, you don't have to worry about having no income in this industry.

3 _ On the road of pursuing the future, only a guide can let you discover the future better.

Many students overestimate their self-study ability and always spend a lot of golden time on self-study, but how many students really succeed in self-study? Basically, one bottle is full, and half a bottle is suspended. Maybe some students don't like to hear this, but as a witness of many self-learners, I can only say that if you really want to make a difference in this industry, find a good teacher as your guide in this industry and don't spend precious time groping around. That's not necessary.

If you can't find it, you can try to get to know the teacher I mentioned. He is a very good teacher. Of course, I don't mean excellent. Only when you have listened to his class can you understand what a good teacher is. Every night at 8 o'clock, he will broadcast the open class of board drawing illustration online for free. Very humorous, more importantly, easy to understand, but also very suitable for zero-based students. He has taught this class for many years. If you don't want to take more detours on the road of illustration learning, you can listen to it. His position (homophonic): The first group is w9, and the last group is Kaka. Just combine the two groups in order. Note: I know.

Learn with cleverness, not brute force, and understand leverage, so that you can grow up, work hard and be accompanied by cleverness, and then you can find a better self.

Four _ comprehensive analysis of the prospects of the illustration industry will give you a deeper understanding of the illustration world you don't know.

(1) The employment prospects of illustrators are still very good.

With the development of modern science and technology and modern tools, the prospect of illustration major in art colleges has begun to become broad. The traditional graphic design method using image processing and text arrangement is not enough to attract customers' attention. In contrast, the free elements, passionate creativity, dazzling and fashionable colors and expressions contained in illustrations can infect people's emotions, and make people gain visual pleasure and insight into life while obtaining commodity information.

Illustrators can control their own time according to their needs, and sleep until they wake up naturally or burn the midnight oil with passion; Illustrators can have time to attend some high-level parties, watch outstanding contemporary works and exchange experiences with celebrities in the industry. Illustrators can also pack their bags and stay away from the hustle and bustle of the city. At the same time, they can use laptops and wireless networks to keep close contact with the outside world, stay in some scenic places for half a month, let their bodies and minds reach their best, and complete wonderful ideas through mobile office.

Once commercial illustration was born, it was quickly released to the public with the help of various advertising media, and went to the public in a short time. Thousands of people's attention and dazzling images will form a visual trend, lead the fashion and bring economic benefits to illustrators. This sense of accomplishment and the happiness in it are difficult for ordinary people to understand. Compared with the traditional art form, commercial illustration is closer to the audience and life.

Now many industries and fields show a strong desire for CG illustration technology, such as comics, film and television animation, original game paintings, picture book novels, publication illustrations, cartoon modeling design, advertising illustrations, education, network and so on. The market demand continues to be strong, and the salary of talents naturally rises. As a result, various types of illustrators, such as animators and original game painters, were born, collectively known as illustrators.

Illustration has a good employment prospect. The development of the original game painting is not long, and it has already formed a market scale abroad. However, the game industry in China is still in its infancy, but the development speed of the domestic game industry is amazing. However, with the rapid development of the game industry, the talent demand of original game painters has doubled. But it is a pity that the number and quality of students in illustration training schools are always in short supply, which leads to the original painting industry spending a lot of money for a talent. The original painting talents are not only well-paid, but many famous game companies have expressed their preference for talents who have participated in the vocational training of the original painting, which invisibly promotes the original painting talents who have been trained in the original painting to a higher level, and the future is limitless.

(2) Three employment advantages of illustration industry:

First, there is less competition in employment. According to the data of a well-known recruitment website, among the 6,543,800,000 painting practitioners in China, there are no more than 500,000 people who can really be original game painters, children's illustrators and animation painters, and the talent gap reaches 200,000, which is expanding year by year.

Second: A high salary is a must. Generally, the industry related to painting, after running in with the grassroots of enterprises, will generally earn more than 50 thousand a year;

Third, there is a lack of professional illustrators, especially original game painters and children's illustrators. More illustrators have sprung up like mushrooms after rain, and the demand for illustrators has increased again and again, but none is available.

(3) The four stages of illustrator's income growth.

Survival stage:

Can you draw an excellent cover illustration every week?

If possible, try to find a magazine or weekly, and draw from the cover. If you can sign the contract, after two months, your payment income will stabilize at a basic figure.

(2) initial growth stage:

Can you master a variety of mainstream painting styles and be familiar with the illustration market in comics, illustrations, advertising and other industries?

If possible, draw publications and contact with advertising companies, animation companies and game companies. After two or three months, your income is expected to increase by 50%- 100% compared with the previous stage.

(3) Moisturize the well-off stage:

Can you spend one third of your income on social activities?

If possible, contact the heads of TV stations, film and television post-production companies, film crews and event planning companies, establish good cooperative relations, and promise to give them business commissions. After half a year, your income is estimated to exceed the sum of the previous two stages.

(4) Free stage:

Can you run a large-scale project and advance the start-up cost?

If the answer is yes, then find a project or plan a project to cooperate with the company. Active creation is more profitable than passive order taking, but it also has risks. Of course, the monthly income will also rise to another height.

When implementing the first and second articles, you must have: a fixed working environment, computer or handwriting board and other equipment, and a certain number of successful works for display.

Of course, you must be familiar with the market situation of CG and commercial illustration, and the professional situation of animation, comics, original game paintings, art design, picture book novels and other industries. The most important thing is that you should understand the mainstream illustration types and painting styles, which is the key to your work being adopted and avoiding detours.

When implementing Articles 3 and 4, you must (probably already) own: a private car, several VIP cards of member clubs, the signing right of 1-2 entertainment center and, of course, the fame of famous artists.