How to apply collage art to graphic design?

Speaking of its origin, collage was first put forward by cubist artists and officially confirmed. With the continuous attempts and evolution of cubism, Dadaism, Surrealism and other schools, collage techniques appear in modern design works with a brand-new attitude.

Today, with the rapid development of art forms, people's visual feelings are getting richer and richer. Collage design is gradually accepted and used by people because of its unique style of fracture, recombination and integration, thus broadening its performance space.

The second part is collage technology

The following is to understand the artistic form of collage from the design characteristics, expansion and application of some collage works, and to explore its aesthetic value.

Key words: clip art, dotted line and surface, repetition, fashion.

Many fashion magazines, in the form of collage and clip art, combine the use of elements such as point, line, surface, color block, repetition, balance and pop, which adds another vitality to their consistent mediocrity.

Keywords: retro, mix and match style

The works of Serbian illustrator Becha show a strong mixed style through the combination of collage and fashion photography. Creative, bold, bright and retro colors.

Keywords: fracture, reconstruction, surrealism

A splicing technology involves the fracture and reconstruction of various elements. The expression of abstract art is divorced from reality but in line with the tone.

The third part is practical application

After BB, I will bring some concrete examples of collage and graphic design, hoping to provide you with reference and inspiration.

Demand background:

The demand background is to make an introduction map for Jingzhi wardrobe application store, which should be consistent with the wardrobe style of 6 18 and reflect the lively atmosphere.

Think about it:

According to the theme of the activity and the expression you want to use, the following keywords can be derived:

Step analysis:

Then, in the case of all kinds of information of the above elements, how to make the subject clear and have a strong sense of integrity? We say step by step from three aspects: space, change and sense of form:

1. space

1. Layout division

First, you need to divide the layout into several areas, and then you can look for models and products according to the layout and keywords. Then adjust the angle, position and size of the element.

By adding a white edge to the outer edge and adding decorative elements to the blank space to balance the picture, there will be a feeling of deriving space on the plane.

2. Layout

In the theme interface layout of mobile phone, users face a small spatial visual range, so it is necessary to create an intuitive user experience. The combination of words and elements can list the information levels more regularly and clearly. Expanding outward from the center of the page makes the user's visual attention focus on the middle and browse from top to bottom, thus improving the user experience and information transmission efficiency.

Step 2: Change

The text area makes the visual hierarchy clearer through font, alignment, size change and color distinction.

Step 3: Design elements and application technology

The following reference is an example of collage and promotion activities, from which we analyze its element composition and design techniques:

1. Element extraction

Based on the commonness and theme of * * * fashion trends and unique collage styles, the following main elements can be extracted from the above similar style references:

2. Design technology

From the above example, three reusable treatment methods are summarized:

A. gradient contrast.

B. application of geometry.

C. free-form typesetting of elements.

3. Color choice

Colors with high saturation are more eye-catching, so the colors used in theme classes will be more inclined to warm colors with high saturation.

4. Summarize the following points.

A. material search and combination

Under the condition of keeping the main body prominent and the layout stable, use the extracted element keywords to find the material that matches the theme style:

Adding elements with different materials but in line with the theme makes the picture more thematic and interesting, which can greatly enhance the richness of the page. And through the combination of separation, fracture and reconstruction, the theme is arranged reasonably, which makes the picture more tense. Finally, with the help of small geometry, the level of character combination is more distinct.

B. Color application

Considering the characteristics of this theme activity, the specific colors of the screen are as follows:

The background color uses gradient contrast to stimulate emotional and sensory elements and highlight the fiery atmosphere of great promotion. The form of large slope will create some sense of space for the whole.

C. Detail optimization

In detail, through the modification of light and shadow, contrast gradient and geometric elements, the level of character combination is more distinct and the theme of the picture is enriched.

The final effect:

Part 4 Overview

Technology and art complement each other in collage. The viewer will first be attracted by the visual impact of the work itself, but the real shock comes from the artistic feelings and thoughts conveyed by the work. Art comes from reality. Collage transcends reality with imagination and brings us more diversified, novel and interesting visual arts.

Precautions:

1. Cubism: Using wood grain paper, newspaper, wallpaper and other materials to collage different blocks, and combining concrete objects with the abstract art form of the picture itself, it became a symbolic painting method in the cubist period.

2. Dadaism: photo mosaic is a typical creative technique of Dadaism. Photos are cut and pasted together dramatically, and different colors and textures overlap each other, which makes the picture complicated.

3. Surrealism: Surrealism, with the further promotion of collage techniques by Dadaism, inherits the expression technique of integrating ready-made products into works by Dadaism, but pays more attention to the coordination of color and texture of materials themselves.