What does cross-border e-commerce mean? What does Amazon's cross-border e-commerce mean?

Technology has changed our lives, and online shopping has become an indispensable part of our lives. After several years of development, the domestic e-commerce market has become saturated, sellers have begun to look for new directions to expand their business, and cross-border e-commerce has emerged as the times require, gradually becoming a new opportunity for e-commerce.

After the epidemic, enterprises pay more and more attention to cross-border e-commerce, which is becoming an important channel for foreign trade enterprises to explore new markets. Nationally, cross-border electronic commerce has developed rapidly and become an important force to stabilize foreign trade.

What is cross-border e-commerce? Cross-border e-commerce is a network-based e-commerce, which can pay for transactions, similar to domestic e-commerce, except that the transaction subjects belong to different customs. Transnational e-commerce has promoted the development of trade globalization and economic integration to a certain extent, increased the ways of cooperation, and expanded the market contact at home and abroad.

Amazon cross-border e-commerce

Different from traditional e-commerce, cross-border e-commerce is in the golden age of rapid development and is a new outlet. On the one hand, the outbreak of the epidemic has continuously expanded the market scale of cross-border e-commerce; On the other hand, the state is also encouraging the development of cross-border e-commerce and giving a series of policy support. For e-commerce novices, this is undoubtedly an excellent opportunity. However, this does not mean that novice sellers can do whatever they want. Choosing a suitable platform is the key to cross-border e-commerce, second only to "figuring out what cross-border e-commerce means".

As the world's largest e-commerce platform, Amazon Amazon relies on "heavy products, light stores; Pay more attention to customers than sellers; Re-display, light service; Once again, the four principles of "light advertising" have become the cross-border e-commerce website with the highest sales volume and profit in the world, firmly occupying the mid-to-high-end market of cross-border e-commerce. The websites are distributed in various trade developed countries and are truly buyer-centric platforms.

In addition, the seller's choice of Amazon has the following advantages:

Online shoppers have good living standards, strong purchasing power and high repurchase rate.

Buyers: There are more buyers than sellers, which will make the overall sales situation better and have more sales space.

Advantages of commodity logistics: Amazon has exclusive commodity logistics, which can be sold worldwide.

It is true that the cross-border e-commerce platform is only the basis of sellers, and it is the product that really determines the breakthrough of e-commerce sellers. But in this era of product diversification, the homogenization of products is also very serious. How can we break through to the mainstream?

Choose the right product.

As the saying goes, e-commerce operation depends on three points of management and seven points. Only by choosing the right product can we go more smoothly. If you are not sure at first, go to Amazon's website to see which products sell better. At the same time, combined with the current environment, such as epidemic situation, FMCG will be particularly good to sell; After the epidemic, everyone went out, especially outdoors.

2. Optimize keywords.

In addition to selecting the right products, commodity sales also need to have their own keywords, which can help buyers search accurately and place orders when necessary. Keyword setting is not easy, it is a well-designed vocabulary, which conforms to the public's search habits, is concise and uses words frequently. Sellers are trying to find more ways to optimize keywords every day, until the keywords meet the requirements, our products will easily get high attention.

3. Amazon's advertisement.

In order to quickly expose the goods, it is also important to choose the right goods and optimize the list of goods. But not every product is suitable for advertising, so it is particularly important for sellers to know their product categories and suitable targets. Sellers need to find products that are suitable for advertising promotion and have better advertising effects, and focus on these products. So how to find potential stocks in the commodity market? Next, let's take a look at Amazon's choice ideas and advertising strategies.

First of all, the seller compares the product life cycle with the average sales volume, and places the product life cycle separately from the average sales volume, thus forming four quadrants of ASIN.

Secondly, the advertising strategy of classified ASIN is formulated, and the advertising strategy is formulated in combination with each stage of consumer shopping decision. Different types of ASIN assume different strategic roles: the main force and upstart ASIN drive the whole store sales, but the potential ASIN and the long tail ASIN are mainly to accumulate more customer evaluations and word of mouth, thus improving customer satisfaction.