Development Forecast of Qinqin.com

At present, domestic e-commerce is developing rapidly, and B2C development has begun to take shape. To win in such a fierce environment, it remains to be tested by time. From the perspective of the business model itself, low product prices are a very important factor in driving popularity. Whether such a model will eventually evolve into a new online price war depends on the specific operations of the Qinqin.com team. How to properly supervise offline experience services will be a very important step in the differentiation of Qinqin.com.

Qinqin.com’s advantages:

Large technical team, strong financial support, cosmetics background, and sound cosmetics channels. In April, Qinqin.com will celebrate its 2nd anniversary. After two years of development, Qinqin.com is already one of the largest cosmetics group-buying websites in China. Its comprehensive strength is firmly ranked among the top three in the industry. Its sales performance, user reputation, and cooperation channels are all in the first camp of cosmetics group-buying. According to third-party The latest statistics show that Qinqin.com ranks second in terms of monthly transaction volume.

In April 2010, when the domestic group buying market was booming, Qinqin.com, which was positioned as a special sale of women's products, was officially launched. It attracted a large number of young female users with its ultra-low price group buying model of authentic products. , and finally broke through in the battle of thousands of regiments.

Traffic is rising

According to Alexa data, the average daily page views of Qinqin.com exceeds 280,000, with an average of 7 pages viewed per person. The website stickiness is much higher than the industry average.

In terms of traffic sources, search engines contribute about 15%, navigation websites contribute 40%, and 45% of users directly enter domain names. This set of data shows that Qinqin.com has strong brand independence and relatively low dependence on external resources.

Ranking second in sales volume

According to data from Laiyou.com, Qinqin.com *** attracted 26,000 people to participate in group buying in February this year. On the independent cosmetics group buying website Second in the middle.

Compared with other cosmetics group-buying websites, Qinqin.com’s average consumption per person is only 63 yuan, making it the true “King of Low Prices.”

Consistent quality assurance

Qinqin.com is a cosmetics group-buying website that adheres to high quality and always adheres to the principles of "100% genuine", "30-day unconditional return and exchange", and "lightning delivery". Goods” promise.

Qinqin.com CEO Zhang Chenxi said, "The world has changed, but the quality of Qinqin.com will not change."

As we all know, the group buying industry has experienced a roller coaster development, falling from the peak to the bottom. At the trough, negative information about website closures and the sale of fake goods were rampant. Especially in 2012, China's group buying industry was in a state of flux.

As the general environment goes from bad to worse, many group buying websites are in trouble. Faced with the increasing pressure on the capital chain, they have forgotten their promises, and evil practices such as selling fake goods and accepting money but not delivering goods have emerged. qualitative phenomenon.