Does the children's photography shop open in the community to make money?

At present, most children's photography museums are either opened in commercial streets or shopping malls, because they are close to the target customers, but why does this photography museum only choose communities?

Boss Wang Lu (pseudonym) revealed that the choice of community has also been compared by many parties, and the benefits are not few:

First, the rent is cheap. Now it costs at least 700,000 to 800,000 a year to rent a photo studio in the commercial street. The pressure is too great. Although the rent of the shopping center is relatively cheap, it is still a big burden for a person who just started a business. Renting a house of 150 square meters in the community costs only 6000 yuan a month, which is far lower than other areas.

The second is to be closer to the target customers. Shopping centers and commercial streets seem to have a large flow of people, but there are not many real target customers-infants. Because the so-called children's photography studio is more about taking pictures of children aged 0-6, of which 0-3 is the biggest, and there are not many people who really take children aged 0-3 shopping often. The green environment of the community is good. Many parents in the community and even outside the community bring their children here for a walk in the sun, and the target customers are relatively concentrated. I once did a survey myself. Take a normal working day as an example. From 10 to 1 1 in the morning, less than 100 potential customers can pass by the children's photography hall in the shopping center, but in the community, the number is at least 200, because this time is the time for parents to take their children to bask in the sun and do outdoor activities. In addition, there is a kindergarten in this community with about 200 children, which is also my potential customer.

Third, save money. A huge expense in the photography business is the location rental fee, and the residential area I chose has an elegant environment and a high greening rate, which is especially suitable for location shooting. Most importantly, it is free and there is no need to pay any fees.

Fourth, parking is convenient. Nowadays, many families of three have private cars, and parking in the community is very convenient, so customers don't have to walk far to the photography hall.