The difference between advertising script and advertising copy

Tv advertising script: the written expression of TV advertising creativity is the language description that embodies the advertising theme, shapes the advertising image and spreads the information content;

Advertising copy: a special form of TV advertising, because in the process of writing TV advertising copy, we must use montage thinking, use the lens to conceive, and write it in the order of the lens, which is quite like a movie literary script. The difference between the two is that:

1, the advertising copy includes theme copy, corresponding picture, narration and trailer, and the advertising copy consists of title, advertising text, advertising slogan and sketch;

2. Script is the concrete embodiment of advertising creativity, and it is also the basis and blueprint for shooting TV advertisements. The script content is what the advertisement creator wants to convey according to the advertiser's intention.