How to do a good job in planning and innovation of major theme reports

First, the starting point of major theme reports should be investigation and research.

All editors should take root at the grassroots level and take root locally. Close to real life, it is easy to accept and activate the influence of rich perceptual materials for creative inspiration. Only by having a strong sense of overall situation and planning, and being good at in-depth investigation and study, can we find good materials, choose good subjects and seize the "noisy" reports. One day in the summer of 20 10, there was a sudden flood in the upper reaches of Hulan River. Four farmers working on the sand dredger in Wangkui County were washed away by the flood together with the sand dredger, and the sand dredger was stuck in the middle of the barrage at the head of Yong 'an in Beilin District. At this time, the flood is still rising, and the sand mining boat is teetering without crossing the barrage, and the lives of four migrant workers are in danger at any time. Reporters, city leaders and rescuers rushed to the scene almost at the same time, turned on their mobile phones and reported the rescue situation to social leaders at any time. According to the information sent back by the reporter, the newspaper leaders also made a report plan in time and made clear the target of the report. This incident alarmed the leaders of the provincial party Committee and government, and they also rushed to the scene one after another. Rescuers tried every means, but it didn't work because of the heavy rain and water. The rescue lasted for 34 hours. Finally, four migrant workers were safely rescued with the support of the helicopter dispatched successfully. The reporter tracked and interviewed the rescue activities all the time, and under the planning and command of the editor-in-chief, a full-page large-scale theme report entitled "34-hour rescue" was written and released from all angles. After this report was published, it aroused strong repercussions in the society. The general office of the provincial government once called this newspaper to ask for the electronic version of the full text of the draft, which was published in the provincial government briefing.

Second, we should focus on planning major typical publicity highlights.

The planning of typical propaganda is the key to the success of major subject reports. Therefore, the news media are required to pay attention to the pulse of the times, be good at discovering and excavating major examples with universal educational significance and shocking power, and carry forward the spirit of the times and play the main theme of the times through the display of its spiritual connotation. At the beginning of this century, the editorial department of this newspaper received a manuscript entitled "Villagers erected a monument for him", which reported the story of Wang Yanchun, a farmer and individual industrial and commercial household in Shuanghe Village, Shuanghe Town, Suihua City, who fought bravely and died gloriously. The editor-in-chief and news page of this newspaper rely on news sensitivity to conclude that this is a typical example of advanced figures who embody the spirit of the times. We sent this manuscript as a front page headline and made an editor's note. In view of the author's insufficient exploration of this typical example and the lack of connotation in the manuscript, the editorial board decided to organize capable writers and photographers to collect manuscripts in depth, wrote a long newsletter entitled "Ordinary Heroes", gave a panoramic report on Wang Yanchun's growth process and ideological realm, distributed two commentator articles and several photos successively, and published an exclusive interview with Wang Yanchun's wife. Subsequently, organize all sectors of society to participate in the discussion. The establishment and publicity of this model has had a positive social impact, effectively promoted social integrity and promoted the construction of spiritual civilization under the new situation. This series of reports won the special prize of the 15th Good News Award in Heilongjiang Province.

Third, we should pay attention to "creating momentum" and pursue the best effect of successful thematic reporting.

Major special report is a big project, and it is difficult to achieve results by relying on a single service and using a single reporting method. To do this kind of report well, it is often necessary to organize campaign reports, rely on the combination of multiple arms and various propaganda means, launch them on a large scale, create momentum, form an atmosphere and strengthen the propaganda effect. 20 13 When interviewed in Wangkui County, the reporter found that the citizens of the county rushed to tell the touching story of Xie Yuxin, a primary school student, who was filial to the elderly and eager to learn. After an in-depth interview, the reporter learned that in the spring of 2008, the marriage between Gao Yuxin's mother and father broke down. My mother took her and her 5-month-old sister from the countryside of Tongbei Town, Bei 'an City to Wangkui's grandmother's house to live with her elderly grandmother and sick uncle. A few months later, Gao Yuxin's mother was seriously injured and admitted to the hospital. However, the hospitalization expenses cannot be paid because there is no money at home. Seeing that her mother was dying, Xiao Yuxin knelt down and asked for a doctor. The hospital made an exception and exempted many hospitalization expenses. Because my mother left a hangover on her head, she could no longer do heavy work, and most of the housework at home fell on Gao Yuxin's shoulders. She gets up at 5: 30 every day to make breakfast, then dresses her sister and feeds her. After the family finished eating, she didn't go to school until she finished washing the dishes. After school at noon and in the evening, she went shopping, and then started cooking, washing clothes and coaxing her sister. Only after 9 o'clock in the evening, when her sister is sleeping, does she begin to study and do her homework. In this way, she still won the first place in the small group of the whole grade. In recent years, he won the first prize at the provincial level in the national primary school students' language proficiency competition, the first prize in the county-wide English final exam in the first semester from 20 12 to 20 13, and the first prize in the whole grade group in the first semester from 20 12 to 20 13. After the reporter returned to the newspaper to report to the leader, the newspaper leader decided to launch such an advanced model. After planning, Suihua Daily successively launched a series of reports on Yu-xin Gao from different angles and levels, which aroused strong repercussions in the society. CCTV has sent reporters to Wangkui three times to interview Gao Yuxin's deeds, and Gao Yuxin has been named "Top Ten Virtue Teenagers" in Wangkui County and "The Fourth Moral Model" in the province. 2065438+03127 October, 10, Gao Yuxin stood in CCTV Studio No.1 and won the "China's most beautiful dutiful son" award.

Four, create a set of working mechanism to adapt to the market economic system.

Only by creating a working mechanism suitable for the market economy system can we ensure the implementation and execution of the plan. According to the reality of the party newspaper, first of all, major theme reports (including major agricultural theme reports) should be included in the editing responsibility system. From the chief editor, deputy chief editor to the editors of relevant business departments, they should undertake the major reporting topics of corresponding reports, stipulate the completion deadline, and link them with the target responsibility system as an important content of performance appraisal. At the same time, the system of investigating major reports without planning should be established to restrain editors, strengthen planning awareness, promote the operation and implementation of reporting planning, and establish and improve corresponding working institutions. Conditional newspapers should set up a special reporting department or a key reporting group composed of competent journalists to undertake major special reporting tasks. In addition, the incentive mechanism should be strengthened. In the evaluation of excellent manuscripts, the payment of manuscript fees and bonuses, we should be inclined to report on major themes.

(Editor/Li Bo)