Four roads to success in Hengdian Film and Television City

Four roads to success in Hengdian Film and Television City:

1. A mechanism, as a private enterprise, has highly centralized decision-making. When the studio was first established, people around it opposed it, but as long as the boss insisted, he could stick to it, free from external influence and interference from assessment. In the absence of any income in the early stage, he still made unremitting investment in the development of the industry, which depends on the vision and strength of the founder.

2. With a good team, efficient operation and continuous innovation, we didn't stop. Today, we are still building an intelligent studio to cope with the new film and television boom.

Dongyang, where Hengdian is located, has been the hometown of craftsmen since ancient times, providing talents for building a film and television city and antique buildings. Jiangsu, Zhejiang and Shanghai are highly developed areas with highly developed commodity economy, and the surrounding procurement is very convenient. Yiwu is very close to Hengdian, and all kinds of items needed for film and television shooting can be customized in Yiwu commodity market, without running all over the country, and there is Wenzhou, Hangzhou, where the commodity economy can support Hengdian.

Perhaps other places can spend more money to create bigger scenes, but it is impossible to recreate Yiwu, Hangzhou and Wenzhou in the surrounding areas at the same time. This is our invisible peripheral support.

One of the important reasons why Hengdian is so popular and has such a good development momentum is that the marketing model here is very advanced. For other cities in the country, a scenic spot is popular without spending money to promote it, but Hengdian is different.

Hengdian's income in the tourism industry is very high every year, but the promotion efforts are still not relaxed, and there is no budget to reduce advertising fees, because in Hengdian's view, if you want to go on fire, you can't reduce firewood, so advertising promotion has not been relaxed. The long-term planning of Do not forget your initiative mind is the most critical factor for the successful development of Hengdian.

Hengdian's future goal

Hengdian's future goal is to build the ecology of the whole industry chain, such as cultivating talent echelon. Hengdian Film Academy will be upgraded to Hengdian Film Academy in the future. Different from Beijing Film Academy, it pays more attention to the cultivation of talents such as equipment, art design, props, post-special effects and clothing.

China can never find such a good practice base. Students can practice while attending classes, providing props, makeup artists, dressers, producers, post-special effects talents and so on for the crew. It is not a day or two to form such an ecological tribe. Hengdian still has a long way to go.