What are the differences and essences of journalism, communication and advertising?

1. Different training directions:

Journalism majors cultivate systematic news theoretical knowledge and skills, broad cultural and scientific knowledge, and familiarity with my country's news and publicity policies and regulations. Senior professionals in journalism who can work as editors, reporters and managers in the news, publishing and publicity departments.

Communication majors cultivate students with a broad foundation in humanities, social sciences and natural sciences, master the basic theories and skills of communication majors, have strong abilities in international communication and use of modern media technologies, be innovative and have a high sense of social responsibility. of high-quality professionals.

The advertising major cultivates students with advertising theories and skills, broad cultural and scientific knowledge, and can engage in advertising management and management in news media advertising departments, advertising companies, market research and information consulting industries, and enterprises and institutions. Senior professionals in advertising who are engaged in advertising planning, creativity, design and production, marketing planning and market research and analysis.

2. The main courses are different:

Main courses in advertising: Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, Advertising History, Advertising Copywriting, Advertising Operation and Management , advertising media research, advertising videography and photography, practical art and advertising design, computer graphics and text design, etc.

Main courses in communication: History of Chinese and foreign journalism, introduction to communication, introduction to journalism, news interviewing and writing, public opinion, literary aesthetics, basic photography, introduction to film and television, film and television script creation, television program production,

Camera technology and art, TV news and documentaries, science and education film director creation, TV program editing, media animation and production, network communication and culture, multimedia application technology, network media design, web design and production, advertising General introduction, advertising visual design, media organization, communication research methods, etc.

Main courses in journalism: Introduction to journalism, history of Chinese journalism, history of foreign journalism, news interviewing and writing, news editing and commentary, selected readings of Marxist-Leninist news treatises, basic writing, basics of modern Chinese,

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Selected readings of Chinese literary works from past dynasties, introduction to Chinese culture, mass communication, news regulations and professional ethics, photojournalism, radio and television, journalism management, advertising, public relations, etc.

3. Different knowledge and skills:

Advertising knowledge and skills: master the basic knowledge and basic theories of advertising; master the basic knowledge of modern advertising planning, creativity, production and release, Have basic knowledge of market research and marketing and the basic ability to conduct market analysis, and be able to engage in the design and production of economic and trade advertisements;

Be familiar with policies and regulations related to advertising; have basic knowledge of public relations and Certain public relations capabilities; understanding of basic knowledge about social sciences, humanities, management sciences, natural sciences and technical sciences.

Communication knowledge and skills: Master the basic theories and basic knowledge of communication. Master business knowledge and skills such as radio and television program planning, advertising planning and production, public relations activity planning and execution, media operations, news interviewing, writing, editing, photography, etc. Ability to conduct research and social activities. Understand the current status and development trends of Chinese and foreign media work.

Journalism knowledge and skills: master the basic theories and basic knowledge of journalism; master business knowledge and skills such as news interviewing, writing, editing, commenting, photography, etc.; have the ability to investigate and research and social activities; understand the basics of journalism work Guidelines, policies and regulations; understand the current situation and development trends of China's journalism, and understand the development trends of foreign journalism.

Essence:

Advertising is a marginal science that began to appear in the early 20th century. It is a comprehensive science that contains not only social sciences, but also natural sciences and psychological sciences. independent subject of sex. In the analysis of the connection and independence between advertising and economics, marketing, management, aesthetics, psychology, public relations, literature and art, etc., the outline of the nature of advertising can be drawn.

The construction of the communication research system can first find the basis and coordinates from its relationship with other related disciplines. Because its construction is inseparable from the nurture and stimulation of it by many related disciplines.

The origin of news dissemination activities can be traced back to the beginning of human social activities. Human beings have the need to transmit information to each other in social life and productive labor, and understand changes in social life through the exchange of information. When this kind of information exchange became more and more social, journalism was born.

The development of human society relies more and more on the exchange of information, and journalism has an increasing impact on human society. News dissemination activities have evolved from original oral dissemination to handwritten and printed dissemination of texts, radio broadcasts and television broadcasts, and have become essential social living conditions for human survival and development.

Baidu Encyclopedia - Journalism Major

Baidu Encyclopedia - Communication Major

Baidu Encyclopedia - Advertising Major