Trend single product collar gram 02 refuses monotony

Lectra 02 is the first crossover SUV model built by Lectra based on CMA architecture, which is deeply integrated with the trend culture; Over the past year or so since its listing, Lectra has successfully turned the Lectra 02 into one of the most concerned models in the compact crossover SUV market through a series of unique personalized marketing.

Young and impetuous, this year is a hot year for IP such as music festivals and variety shows, and it is also a year for Klin 02 to play a new height in cross-border marketing. Click # 15 to create a high-energy party together, and launch a special version of the music season "Kelin 02" at "More than Music Festival". Funky Music Edition ",and launched a personalized magic sound package to provide customers with more personalized and richer choices; In addition, LECK also cooperated with fashion brand AKOP to release a series of operations such as co-branded sweaters and shoulder bag trend items, which highlighted the concept that LECK 02 is not just a car, and has become the most fashionable street painting item in the car industry.

At present, the aesthetics of young consumers seem to be more inclined to minimalist design language. Kelin 02 has built the interior style into a "Nordic eco-cockpit", a large area of frosted fur packages, Swedish Borgstena fabrics and other world-class materials. The leather fabrics used are all water-based environmental protection coatings, and the VOC content is 68 times better than the national standard; In addition, the full LCD instrument panel, central control large screen, electronic gear lever and other configurations are not absent, and the active and passive black technology configuration of Lectra 17 creates a unique luxury technology atmosphere of Lectra.

In terms of power, considering the young consumer groups' pursuit of vehicle performance and driving control, Link 02 gives full sincerity; Do you have a Drive-E series? Two power versions, 1.5TD and 2.0TD, are available, both of which inherit the excellent pedigree of "Ward Top Ten Engines" and match the 7-speed wet dual clutch and 6AT gearbox respectively. Among them, the 1.5TD engine can provide the maximum horsepower 180Ps, and the peak torque is 265n·m, and the acceleration of 100 kilometers is only 7.9S, so the driving is smooth. 2.0TD maximum horsepower 190Ps, and peak torque can reach 300 N m. In addition, the 2.0T version also provides four-wheel drive models to choose from, which is comprehensive.

It is understood that among the existing car owners of Link 02, the post-90s generation accounts for 50.4%, including many professional car owners such as bartenders, sculptors, photographers, fitness coaches, pet doctors, film and television writers; As one of the most concerned models in the compact crossover SUV market, Kelin 02 has won wide attention from young consumers for its brilliant crossover marketing. With the leap-forward product strength, more and more car owners have created a more fashionable lifestyle.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.