How is the industrial chain of Little Red Book Notes formed?

Xiaohongshu, to put it bluntly, is the inevitable product of the rapid development of e-commerce, just like the naughty boy of that year. Now not only Xiaohongshu, but also Taobao, Ctrip, Public Comment and Netease YEATION have formed their own ghost industry chain.

Looking back on how the "ten million-income naughty boy" became popular.

Do you remember the "naughty girl" named He Ninger when Alibaba rang the bell on the NYSE? Ning He, representing a group of naughty girls, is an indispensable role in the business ecology of Ali e-commerce.

The business that Alibaba started to do was B2B business. B2B business is simple, but it is difficult to get suppliers, and it is easy to make money. Until now, B2B is still one of Alibaba's most profitable businesses.

But gradually, Ali's core executives, led by Ma Yun, realized that the business market at the C end was much bigger than that at the B end, so they sent Sun Tongyu (ex-husband of Peng Lei, former CEO of Ant Financial) to form a team to secretly develop Taobao business. I just didn't expect the C end to be more difficult than the B end. The users at the C end are much larger and the user needs are more strange.

After Taobao developed, it gradually introduced clothing and other categories, but there was a problem with clothing. If you buy something inappropriate, you can't wear it. It's particularly troublesome to return it. In addition, clothes need to be displayed. How do you see the effect when no one wears it on the shelf? Think about it. You go to the clothing store to buy clothes. Didn't you say this was it when you tried it on?

So Taobao clothing models began to appear, but it is impossible for every store to keep a model. How much will it cost? So an industrial chain of Taobao girls was born. From the auction to the present, Taobao girls have also formed an industrial ecology. Now the most expensive Taobao girls basically have their own studios. Just send the clothes to others. They have a professional team to help you take beautiful pictures. Even some models give you live promotion directly, which is more powerful and has a stronger sense of substitution.

The ghostwriting team born by content e-commerce

Like clothing, many products of e-commerce actually need a strong sense of substitution. Social e-commerce, travel e-commerce and life e-commerce are all content-oriented in nature.

Whether a cosmetic is good or not is mostly recommended by friends; Whether a place is suitable for you to travel, you have to know what is here; Whether the local food is delicious or not depends on the experience of others.

Therefore, ghostwriting service was born slowly, with the same type of products, the same type of tourist areas, and even the same type of food. Think about how a person can have so much time to go everywhere. Of course, gradually, a huge industrial chain has also formed. Ghostbook teams and copywriters can be reused indefinitely, and different pictures can be added at most.

In short, the ghostwriting team is also a special demand of content e-commerce, but it has formed an industrial chain.