General knowledge of digital media, art and literature

1. What is the knowledge about digital media art?

Employment prospect of digital media art talents

Digital media art is an emerging discipline with technology as the mainstay, art as the supplement, and the combination of technology and art. It aims to cultivate new compound art design and production talents with equal emphasis on technology and art, which is a blank in the cultivation of traditional education talents and an urgent need for the rise of emerging industrial markets. According to industry statistics, the demand for digital media artists in China is about 6.5438+0.5 million people every year. Digital media artists are mainly employed in TV stations, film and television animation production units, media and advertising companies, digital art companies, exhibition design companies, image planning companies, multimedia and web design, interior decoration design, product modeling design and other popular industries. The art major without digital media is a new major with wide caliber, which focuses on technology, supplemented by art, and combines technology and art. The graduates of this major need to master the basic theories and methods in the field of information and communication, have professional knowledge and skills in the production, transmission and processing of digital media, have a certain artistic accomplishment, and be able to comprehensively use the knowledge and skills they have learned to analyze and solve practical problems.

What major should I study in film and television advertising design?

Employment direction of digital media art design

This major aims to cultivate compound senior professionals with contemporary design concepts, professional design knowledge and advertising creativity, and engaged in the practice and research work of art design, film and television production, advertising planning and creative production. For TV stations, newspapers, advertising companies, exhibition design and production companies, exhibition service units, cultural enterprises and institutions, as well as network, multimedia production, film and television production and other departments.

This major has three major directions: graphic design, film and television advertising design and exhibition design. In the first two years, we will train three major directions, and in the second two years, we will offer specialized courses according to the characteristics and needs of each major direction.

Graphic design is aimed at advertising companies, professional graphic design production departments, magazines, newspapers, publishing houses and other units, aiming at cultivating compound senior professionals with comprehensive design foundation, solid graphic design skills and contemporary design concepts, engaged in and competent in various print media design work, and strong creative ability.

The direction of film and television advertising design is oriented to advertising companies, professional film and television design and production, multimedia design and production departments and so on. In order to cultivate a comprehensive professional foundation and strong creative ability in film and television creation, design and production, and to engage in and be competent in the creativity, shooting and production of film and television advertisements and other film and television works.

The exhibition design direction is oriented to exhibition companies and other exhibition planning and service departments, and it aims to cultivate compound senior professionals with comprehensive art design skills, comprehensive professional foundations such as exhibition planning, exhibition design and exhibition production, and who are engaged in and competent in exhibition planning, design and construction supervision.

2. Introduction to Digital Media Art

This book is a theoretical and practical teaching material that comprehensively discusses contemporary digital media art, and it is the summary of the author's teaching and research on digital media art design for many years. From the perspective of the development of science and art, this book makes a thorough and systematic exposition of the history and present situation of digital media art, digital media art and creative industries, the subject knowledge system, subject category, subject methodology and subject core curriculum system of digital media art. Through a large number of examples and illustrations, it explains the origin and development law of digital media art in a simple way, prompting the connection and difference between digital media art and other related fields, which is helpful for people to deepen their understanding of digital art and other related fields. This book is rich in content and illustrated. The full text is divided into seven chapters. Except for chapter 7, each chapter has a summary question. The main contents include the category and main characteristics of digital media art, the scope and classification of digital media art, the creation method of digital media art, the formation and development of western scientific and artistic views, a brief history of digital media art development and digital media art modeling language. It also introduces the application of computer and digital media in graphic design, advertising communication and animation production. Show all information. Chapter 1 Introduction to Digital Media Art Design 1. 1 Concept and Composition: Theoretical Exploration of Digital Media Art 1. 1 Concept and Basic Composition of Digital Media Art 1 .2 Composition of Digital Media Art. .2654438.265436 Public and social service functions 1.2 Performance characteristics of digital media art 1.2. 1 One of the characteristics: mainly using computers as creative tools or display means 1.2.2 Feature 2: Interaction and uncertainty of digital media art/kloc- 4 Feature 4: The expressive themes of digital media works of art are more extensive. 1.3 classification of digital media art and design 1.3. 1 broad classification of digital media art and design 1.3.2 dual attributes of art and design: the history of digital media art is a companion of digital media art introduction and a book. The History of Digital Media Art systematically expounds and summarizes the origin and evolution of digital media art from the macro perspectives of media development history, aesthetics, science history and modern art history, and emphatically analyzes the influence of modern aesthetics, the development of mass culture and western post-modernism art to digital art. The History of Digital Media Art explains the ins and outs and development status of digital media art and new media art in a simple way through case analysis, which is helpful for people to deepen their understanding of digital art, digital media and information design. The book is divided into five chapters, namely: the history of media development and digital media foundation, the ontology of digital media art, the aesthetics of digital media art, the history of the combination of technology and art, and the history of digital media art development.

The history of digital media art is rich in content and illustrated. It can be used as a teaching material for basic or professional courses of digital media art such as Introduction to Digital Media Art, History of Digital Media Art, Introduction to Multimedia Art Design and Introduction to Digital Art in Colleges and Universities, and is suitable for undergraduates or graduate students majoring in art, design, animation, media and advertising, and can also be used as a self-study book for digital media art lovers. The history of digital media art is accompanied by a DVD multimedia teaching CD, which includes: (1) multimedia teaching courseware for the history of media technology in the early 20th century; (2) Digital special effects editing materials of classic CG movies in 1990s; (3) Digital media art teaching electronic courseware and related video materials. The DVD is rich in content and practical in information, which can be used as a reference for readers' self-study or related professional teaching.

3. What are the questions about digital media art in China Communication University?

Examination Contents of Digital Media Art Major in Communication University of China (Reference) Part I: Interview.

① Self-introduction (optional in Chinese and English) ② Answering questions from examiners to examine candidates' communication skills and professional potential; ③ Specialties show candidates' specialties, personal works or relevant certificates in computer, art, music, literature, film and television, and participating in activities inside and outside the school. Examiners can ask candidates to create on-site propositions according to their actual specialties, such as creative design, computer production, program design, etc. ① Self-introduction (optional in Chinese and English): The four misunderstandings of self-introduction are: (1) There is no introduction about me.

(2) self-introduction and recitation, no sense of communication in the eyes. (3) Answer irrelevant questions.

(4) Reject flowery rhetoric and suggest that you introduce yourself directly on the Zhihu issue. The teacher will ask you a lot about what you are good at. I suggest you introduce yourself in English. All art candidates should pay attention to the fact that the introduction of their hometown, family and past experience is to show their personality, vision and influence on their majors, so don't pretend to be the host, let alone answer irrelevant questions.

(2) Answer the examiner's questions: Ask personalized questions according to your self-introduction, which is actually to chat with you and talk about your past experiences. It is said that you don't have to recite your self-introduction, but you still have to prepare. For example, you can list some highlights of your past experiences in advance and write them in a small notebook. You can take the teacher to recall, and it is best to have a sense of picture. Examiners of Communication University of China often ask such a question: 1. What's your relationship with your parents? 2. What is your position in the school? Do you have a boyfriend (girlfriend)? 4. What kind of boys (girls) do you like? 5. What interesting things happened between you and your best friend before? 6. Why are you wearing this dress today? 7. What should you do when you encounter difficulties in your life? What is the film and television director art test: classification and summary of interview questions in the school exam Note: Never think that the teacher is talking to you about your family. The more common life problems, the more teachers can discover your personality, resilience and language skills. To put it bluntly, it is to see if you have the potential to do this business! Art examiners in China Communication University are kind (except writers and directors of literature and art), so try not to be nervous and just play normally.

(3) Special display: organize your own achievements in all aspects in advance, and then present them to the teacher in the examination room. Candidates should pay attention to: try not to prepare talents in music and dance (unless you have no other specialties). Of course, what you reported is digital media art, editing, photography, computer design (including flash, etc. ) and organizing activities will be high. The second part, written test.

Professional ability test ① Aesthetic ability test ② Basic knowledge test of professional related fields ③ Logical thinking and innovative thinking ability test 20 18 China Communication University written digital media art test 100, interview 100, cultural test 100 (Chinese, math and English papers). Total score * * * 300 points.

1, 20 multiple-choice questions (20 points), 1 point/question, 7-8 points for literary common sense, 1-2 points for logical reasoning, 10- 12 points; 2, 3 short answers, 10 points/question, short answers around the digital media industry, so candidates need to have a certain accumulation and cognition of this industry to avoid stereotypes, but your answers must be novel and logical at the same time; 3. Composition topic 1, 50 points, give an event or graphic icon, and set up five compositions. The first four questions are about the development trend and the reasons for the trend. The fifth problem is design, which is about painting. You can see that the first four questions are objective questions, which are basically sub-topics of pictures, similar to Chinese reading comprehension in high school. You can answer according to the chart. Let's start with the 20 18 Digital Media Art Examination of Communication University of China. 20 18 digital media art re-examination is about product design and logo creation. Perhaps many candidates worry that they will not look good if they have not studied painting. Actually, it's not like this. The design of the logo mainly lies in creativity. According to the materials, what you can understand is the logo design of Chinese hamburger in the west gate of China Communication University. How to design a grounded logo? .