Breitling's brand endorsement

20 13165438+1October13, Breitling, the top Swiss independent watchmaking brand, solemnly announced that Wang Shi had become its first China brand image ambassador.

As we all know, Mr. Wang Shi has not only made outstanding achievements in China's business circles, but also conquered the highest peaks in seven continents, studied paragliding with four world champions, and even set a record of 665,438+000 m for paragliding in China. "If the glider has power, it is the driver's dream of freedom. Take off again and again, not to challenge a high record. In my world, height means more space. " In the brand-new Breitling advertising blockbuster, Mr. Wang Shi tells this story. In the advertisement, behind Mr. Wang Shi is a dynamic and cool glider, as if he had just completed a flight and was full of confidence. Together with Navitimer 0 1, the watch partner that best embodies Breitling's aviation spirit, * * * interprets the Breitling world with great personality charm.

"Just as Breitling has always advocated challenging yourself and enjoying life, I think life is an adventure. In a limited time, challenge yourself, pursue your dreams and realize your self-worth. I really enjoy this process. " Mr. Wang Shi said: "Breitling's unrestrained brand personality and unremitting pursuit of Excellence and innovation have always attracted me deeply. I am honored to speak for such a charming brand. "

As the godfather of China real estate, Wang Shi is also a model of maverick entrepreneurs in China. Whether climbing the highest mountain in the world, challenging the paraglider climbing record, or taking off his aura to study abroad and practicing charity in a low-key way, he will not stick to the rules, be willing to challenge, realize himself and enjoy a brand-new vision from a height. With the same idea and attitude, Mr. Wang Shi joined hands with Breitling to become the latest and first brand image ambassador of Breitling in China. From 2065438 to September 2003, British superstar David Beckham was appointed as the global image ambassador of Breitling, a famous Swiss watch brand. In the brand-new advertising blockbuster with great visual impact, David Beckham perfectly interprets the unique world of Breitling for Bentley with his unique superstar style.

Since its appearance in 2003, Breitling Bentley series watches have always been a model of the perfect combination of exquisite mechanical technology and the essence of British style. The essence of England contributed by Swiss Breitling. Elegant demeanor and luxurious quality, classic charm and noble model, who can better interpret this unparalleled "British style" than Beckham in today's world?

As the new image spokesperson of Breitling Bentley series watches, Beckham led a brand-new advertising blockbuster with great visual impact. The brand-new advertising blockbuster was shot by the famous American photographer AnthonyMandler in the desert of California. Beckham's gloomy temperament, unique demeanor and striking appearance vividly show the essence of Breitling Bentley series watches. "My goal is to make Beckham a hero: a strong and masculine male image." The photographer said, "I want to capture the message Breitling wants to convey most, and combine it with the most prominent features of Beckham's image and personality."

The cooperation between Breitling Bentley series watches and David Beckham is based on long-term mutual admiration. "I should be the owner of the first batch of Breitling Bentley watches." Beckham said, "I like this perfect combination: the high-performance' engine' representing the top watchmaking technology in Switzerland and the dynamic and unrestrained personality design. I have always been an admirer of the Breitling brand and its historical heritage. "