Li talks about who wins and who loses.

Li talks about who wins and who loses.

Li's original name was "Li Jiajia". Sichuan Zi Qi Culture Communication Co., Ltd. was established on 20 17. Li Jiajia is the executive director, legal representative and shareholder, holding 49% of the shares. Li's original name is.

The contradiction between Li's micro-thinking about who loses and who wins 1 and his micro-thinking about Hangzhou is growing.

1 65438+1October1Sunday evening, Weinian Company formally responded to the dispute with Li. This is Li's first public statement since he stopped working for three months.

Wei Nian said that more than a year ago, Wei Nian started Li Jiajia's equity plan, signed relevant agreements with all shareholders, and respected her own wishes. The company is willing to continue to communicate frankly about the cooperation between the two parties.

In addition, the micro-reading company indicated that it never thought about or controlled any related platform account in Li Zikai.

This is related to the popularity of online celebrities. As soon as the company explained it, it immediately went to the hot search list in Weibo.

Less than an hour after the micro-reading company's response was released, Li, its assistant, quickly responded on Weibo. Who dares to ask for shares in a company whose contract has not been truthfully disclosed to investors and shareholders?

On 20 16, Li gained attention with a short video of "Lanzhou Beef Noodles" and has since become a leader among online celebrities. It has more than 27 million fans on the Weibo platform and more than150,000 fans on You Tube. According to agency statistics, Li Zikai has accumulated more than 654.38 billion fans worldwide.

In fact, the dispute between Li Zikai and Wei Nian was known to the outside world at the end of August this year.

At that time, Li Zikai's account had been closed for nearly two months. However, on August 29th, Li Zikai voiced on social platforms: "Capital is really a good means" and "disgusting". The next day, it revealed that it had called the police.

Then, according to the information disclosed by Assistant Li, the party in conflict with Li is a "third-party cooperative company".

It was not until the 25th of October 10/AD that Li sued Wei Nian and his boss Liu, and the matter was completely settled.

It is speculated that the dispute between Li and Wei Nian mainly stems from Li's lack of shares in Wei Nian.

After signing the contract with Li, Wei completed several rounds of financing and invested in Wei, whose valuation has reached 5 billion yuan.

But none of this has fallen on Li-she only has a partner position in micro-reading, but she has no actual shares.

Not only that, but the "Li Ziqi brand" that is realizing the flow realization is also controlled by micro-thinking. The operator behind the flagship store in Li Ziqi, which makes money every day, is also Hangweinian Company.

There is an agreed proportion of Li He's income in this area.

As far as the current situation is concerned, Li is determined to study hard with Hangwei.

Hangzhou micro-reading seems to be preparing to "purify the plum blossoms". According to reports, some micro-employees said that people inside the company are worried now. It revealed that the marketing plan of Li Ziqi Shuang 1 1 brand is still in progress, but "it is estimated that there will be layoffs after Shuang 1 1".

The withdrawal of Li seems to have added a fire to Li's "determination". On the 27th, the relevant person in charge confirmed that due to the dispute between Li and the signing company, Weinian shareholders had started the withdrawal procedure on June 65438+1October 65438+June 6.

The report quoted a person familiar with the matter as saying that he invested in micro-education mainly because he was optimistic about Li. Now Li and Wei Nian disagree and decide to withdraw from Wei Nian according to the investment agreement.

Recently, it was reported that Li would be signed directly. ByteDance declined to comment on the news.

In this game without revealing more information, micro-reading has actually been defeated, and the bytes have been withdrawn, not to mention the impact on other signing authors after this storm, regardless of whether the lawsuit wins or loses. In fact, the commercial value of micro-reading has been greatly reduced, because in the competition for "Li Ziqi", it has never been just an IP, but a "person".

Perhaps after this storm, it is not just a micro-thinking family that needs reflection. At the moment when the right to speak capital is decreasing, how to learn to truly respect creators instead of treating them as "tool people" of corporate profits is an urgent problem for the whole industry.

What is the possibility of making a comeback without Li?

Not long ago, Li said in an interview with CCTV that even now, her content production team still has only four people, and most of her team has two photographers, an assistant and hundreds of online personnel. This also shows that the core strength of content production still lies in Li himself.

The commercialization of Lee's solo flight is possible in theory and practice. However, whether it can reach this level depends on Li's personal quality. What kind of team Li will choose, how to divide the interests and how to commercialize are uncontrollable factors.

Li thinks about who wins and who loses. Li was originally named, and Li is a stage name. Li Jiajia came out to work early and worked as a waiter, a resident singer in a bar and a record player. At first, he made a short video to "eat enough".

Hangzhou Weinian Brand Management Co., Ltd. is an organization signed by Li (multi-channel network product form, brand-new network celebrity economic operation mode).

When the 20 16 account improved slightly, Liu (micro-reading boss, Sichuan cultural supervisor) extended an olive branch to her, claiming that she could bring her resource support. He also personally went to the city of Li Jiajia to show his sincerity. In September, Weinian began to cooperate with Li, adopting a contract model, and Weinian provided social media resources promotion services for him, but was only responsible for content creation.

In June, 165438+ 10, Li's "Lanzhou Beef Noodles" video became popular. After that, the amount of each of her ancient food videos has stabilized at more than 5 million. 20 17 April, the number of video spots made by Li Swing reached 80 million in the whole network, and1000000 was more than one million likes, which was once again out of the circle. With the popularity of Li, the reputation of micro-reading is getting louder and louder, and the valuation is climbing all the way.

Li Jiajia is currently working in two companies, one is "Sichuan Zi Qi Culture Communication Co., Ltd." and the other is "Shanghai Chen Xiangli Creative Planning Studio".

Sichuan Zi Qi Culture Communication Co., Ltd. was established on 20 17, with Li Jiajia as the executive director, legal representative and shareholder, holding 49% of the shares, and Wei Nian holding 5 1% of the shares of the company. The trademark information of this company includes "Li Ziqi", "Li Ziqi" and "Good Things for the Family". At the same time, Li's official WeChat account and the official social media of the brand are also under the name of this company. 20 17 12. Li and Hang Weinian ended their brokerage contract, that is, they broke up after the culture was established.

Established in 2020, Shanghai Chenxiangli Creative Planning Studio is a sole proprietorship enterprise, with Li Jiajia as the legal representative and shareholder, holding 65,438+000% of the shares. There is no trademark, WeChat or social media account information under its name.

In addition, on April 25th, 20021,there was a newly established "Zi Qi Culture Co., Ltd." with a registered capital of 50 million yuan, with Zhang Shihe and Zhang Hongjuan holding 50% shares respectively, and Peng Dongfa as the legal representative. It is unclear about the relationship between this company and Li Jiajia himself and Wei Nian.

Weinian was founded on 20 13, and has gone through 7 rounds of financing so far, with 22 shareholders. From Huaying Capital and Zhuoshi Capital in the early days, to Mango Cultural and Creative Fund and social media in the B round, and then to ByteDance, Huaxing New Economic Fund and Congbi Qiushi this year, there is no Li Jiajia. This means that she has no right to share in the company's equity.

In addition to Li, Wei Nian also owns delicious roast chicken, Han Nalin, and other online celebrities. At present, Weinian foreign investment companies include Zhejiang Weinian Guijiang Yuxin Industrial Co., Ltd., Guangxi JOE Food Trading Co., Ltd. and Guangxi Liuxing Food Co., Ltd. in addition to cultural communication companies.

Hangzhou Weinian Company applied for 70 "Li Ziqi" trademarks, but it was blocked frequently. These trademarks were mainly applied in 20 18 and 19, of which 45 were invalid, and 4 of the 2 1 application were rejected. Weinian owns 155 copyright works related to Li brand, most of which are commodity illustrations and fonts, such as "Li brand logo", "blue printed cloth", "Liuzhou snail powder" and "calligraphy style-Zi Qi". The affiliated company behind Li Ziqi Tmall flagship store on Taobao is micro-thinking; Li Ziqi brand established the snail powder factory "Guangxi Liuxing", and the major shareholder behind it is also Hang Weinian. The media claimed that the publishing and operation of Bili Bili, Watermelon Video and overseas YouTube platforms were mostly controlled by Hangwei Reading, but in the statement of 1 1, Hangwei Reading denied this.

Only the trademark copyright belongs to the joint venture Sichuan Zi Qi Company. Sichuan Zi Qi Culture Company owns 207 registered trademarks related to Li Ziqi and the copyrights of three related music works. Therefore, the only way for Sichuan Zi Qi to make money is to authorize Hangwei to read the trademark, and then give it to Li Ziqi himself in the form of shareholders' dividends. The specific sharing method will not be disclosed.

Unless otherwise agreed by both parties, the shareholders of a limited liability company shall vote in proportion to their capital contribution. Shareholders holding more than 65,438+0/2 shares can decide the company's business policy and investment plan through ordinary resolutions (such as election and replacement of executive directors, legal representatives and supervisors). ), and major issues (such as revision of the Articles of Association, increase or decrease of registered capital, merger, division, dissolution or change of corporate form, etc.) need to be passed by shareholders with more than 2/3 voting rights. On the surface, Li Jiajia has a veto on major issues of the company; Authorized by the executive director, she has control over the management of the company. However, Micromind can independently make a decision to replace the executive director. Therefore, once there are differences on major issues, it is easy for the two sides to reach an impasse.

More importantly, the value of Li's IP is not that I earn 1 yuan and you take 1 gross, which hardly needs to be calculated.

Li's brand value and business value

It is naturally the commercial value of Li Ziqi IP that causes disputes between the two sides. On August 18, Li Ziqi Tmall flagship store was launched. Six days later, the sales of this store with only five products at that time exceeded10 million yuan. In 2020, Li Ziqi brand sales reached 654.38+06 billion, up 300% year-on-year, ranking 22nd among new consumer brands in China, and its advertising and marketing expenses were significantly lower than other brands.

Li Ziqi Brand and People's Daily, Forbidden City Food and National Treasures have launched many joint products. Among them, Taobao, the most popular snail powder in the store, won the first place in the fast food award, with monthly sales exceeding 6.5438+0.5 million copies and monthly revenue exceeding 50 million RMB. In May 2020, the daily output of Liuzhou snail powder reached 3 million bags, of which Li Ziqi snail powder can account for more than a quarter, which is in short supply.

At present, Li has 65,438+063,000 followers on YouTube, with the highest video playback volume reaching 65,438+00 million, with an average of 65,438+056,800. According to the platform rules, the number of broadcasts per thousand times is 7.04 yuan ~ 13.37 yuan, and the more developed the fan source area, the higher the value, while Li's fans are mainly from the United States. It is estimated that Li Ziqi's monthly account is divided into 3.6 million to 7.2 million RMB, with an annual income of more than 40 million RMB.

Source network, intrusion and deletion

Commercial realization is basically in the hands of micro-readers, and it is hard to say how much Li Jia Canon, who is only responsible for content output, benefits. Therefore, from the outside world, the "good means of capital" is behind the equity and share, which is also the core reason why Li and Wei Nian moved from close partners to the opposition between the plaintiff and the defendant.