Aiteruo detailed information daquan

Mr. Jimo etro, the founder of etro, loves traveling and has traveled all over the world. Mr Etro is interested in culture and history, and likes to collect all kinds of interesting items, especially ancient books and antique clothes.

It is this perception of different cultures and beautiful things that inspired Mr. Jimo ETRO to establish the Etro fashion brand in 1968, and what he saw and heard in his travels became the inspiration for his design.

Chinese name: ETRO mbth: ETRO Country: Italy Date of establishment: 1968 Founder: Jimo Etro Designer: Gene Etro, Veronica Etro Product Series: men's wear, women's wear, perfume, leather goods, accessories, etc. Design style: passionate travel culture-brand profile, ETRO- brand story, ETRO- family member, Etro China store, Etro- brand file country: Italian Etro, year of establishment: 1968, founder: Jimo Etro, designer: men's wear -King Etro, women's wear -Veronica Aitero's product line: men's wear. Design style: 198 1 years ago, ETRO cashew nut printing design was born, which has been the theme of every new fashion in ETRO. Designed with high-grade fabrics and ETRO cashew patterns, the brand story of ETRO is marked by a winged flying horse "Pegasus", which reflects the enthusiastic tourism culture. In ancient Greek mythology, with the hoof of flying horse, the fountain Hippocrene spewed out, and the crystal spring quenched the thirst of the muse and brought them endless inspiration. "Gasos" has therefore become a symbol of creativity, goodness and beauty, which is also the brand connotation pursued by ETRO. In the early days, ETRO focused on producing high-grade textile fabrics. ETRO uses high-quality natural fibers to produce exquisite fabrics with elegant design, fashionable colors and exquisite craftsmanship. ETRO's classic logo pattern is ETRO cashew nut print, which is an oriental element pattern inspired by Mr. Jim Etro when traveling in India. Mr. Etro improved and updated it, which injected new vitality into this ancient pattern and made Etro's classic cashew pattern full of luxury charm. ETRO's classic cashew patterns are widely used in ETRO home accessories, leather goods, ready-made clothes, shawls, scarves, ties and other products, which are very popular. ETRO's classic cashew pattern has since become the design symbol and brand symbol of ETRO. ETRO- family member Mr. Gimmo ETRO, founder and designer of the Etro brand. He recreated the famous cashew pattern, making ETRO products world-famous. Mr. Jimo ETRO's unlimited interest in tourism, culture and beauty constitutes the essence of the Etro brand. His constant pursuit and innovation in art made ETRO always stand at the forefront of the trend. Today, Mr. Jimo Etro runs the ETRO company with his four children. Jacob etro is the eldest son of Mr Jim Etro, the founder. Jacob inherited his father's love for culture and paid great attention to art, literature and movies. Similarly, he inherited his father's passion for textile fabrics, so he became the fabric director of ETRO, and was also responsible for household items and leather goods series. Kean Etro is the second child of Mr. Gimmo Etro, the founder. Kean Etro is always full of infinity and creativity. It's a little too narrow to describe him as a designer. Kean Etro joined Etro company after graduating from university, which injected more cultural and artistic elements into ETRO and enriched the brand connotation. Since 1990, Keane ETRO has been in charge of the Etro men's collection as the design director, and his endless creativity has made the brand innovate continuously. Keanertro's mind is always full of amazing new ideas, and all the activities he plans are reported by the media and become headlines. Ippolito Etro is the third child of the founder, Mr. Gimmo Etro. After obtaining a degree in biology, Ai Polido was attracted by the unpredictable business world, studied for a master's degree in economics, and then joined ETRO as the administrative director. Hipolito etro knows the financial operation of the company like the back of his hand. He always likes to spend his spare time with his family. Veronica Etro is the youngest daughter of the founder, Mr. Gimmo Etro. From 65438 to 0997, Veronica graduated from the internationally renowned St. Martin's College of Art in London and joined ETRO Company. She loves photography and participated in the annual photographer exhibition in London. At present, she is in charge of the ETRO women's collection, which provides a stage for her to give full play to her creativity and unique views. Like other members of the family, Veronica loves tourism, culture and modern art. ETRO China Store 20111-The flagship stores of the Italian brand ETRO in Beijing and China were grandly opened in the third phase of the International Trade Center in Beijing Commercial Center, attracting a lot of attention. The store run by JOYCE is by far the largest ETRO store in China. Adjacent to JOYCE flagship store, this two-story boutique covers an area of 350 square meters, including men's and women's clothing, accessories and leather goods. Luxurious orange-purple carpet, dark wood paneling, bright copper frame and smooth painted table are typical interior decoration styles of ETRO, which is also the consistent style of ETRO stores in first-tier cities such as Milan, Paris, new york, Hongkong and Dubai. To celebrate this memorable occasion, Veronica Schmidt, a female designer and family member of ETRO, came to China specially, which was her first official appearance in China. Veronica attended the cocktail party in the store, and the guests attending the event included ETRO VIPs, celebrities, artists, fashionistas and media friends. Guests attending the event included celebrities such as Irene, Qin Lan, Chen Ran, supermodel Gu Youming, and many ETRO winter powders. Then there is a private dinner in the capital, M, from which you can see the landmark buildings of Beijing, the Forbidden City and Tiananmen Square. The guests attending the dinner seemed to have come to the colorful world of ETRO, and the whole venue was presented under ETRO furniture ornaments, including tablecloths, pillows and candles. At the same time, ETRO and Beijing contemporary artist Huang Zhiyang designed a scarf for the opening of ETRO flagship store. Scarves have always been ETRO's iconic products. This time, the designer explained the new tradition of ETRO with innovative contemporary patterns, and the streamlined design combined the typical Italian design and China contemporary art with the abstract China contemporary art and brand spirit. This scarf is made of cashmere for men and silk for women. It is sold exclusively in Beijing flagship store.