When fighting fish were harvested on the market day?

When fighting fish were harvested on the market day? Let Jin Toubian Xiao and his friends have a look!

Earlier this year, Betta officially listed on NASDAQ on May 23, with a maximum financing scale of $500 million. In July, Betta updated its prospectus twice to finalize the listing details. Since then, the maximum financing amount has risen to $654.38+85 million.

According to media reports, the data of Betta Road Show shows that the IPO price range of Betta is finally set at 1 1.50 USD to 14.00 USD, and it is expected to be officially listed on NASDAQ in July 17, that is, tomorrow.

The golden age of the live broadcast industry is no longer &; Uninterrupted space

Betta fish is sold in a strange way. Although the business data such as user activity, number of gifts and income have always been beautiful, the sales time is more than one year behind the first phase of Tencent's live broadcast platform.

The chief announcer frequently overturned, negative news continued, the timetable of Betta IPO was extended, and the venue was changed from the Hong Kong Stock Exchange to the New York Stock Exchange. On the eve of this IPO, the land for fighting fish was temporarily changed, and it was finally determined to be Nasdaq.

But in fact, the live broadcast industry has not increased the market until now, only under the impact of interactive entertainment modes such as short videos and the conversion efficiency of burning money to make money, the live broadcast platform has passed the outbreak period of the past thousand broadcast wars and has become a stock market, stable in the oligopoly mode, and even the third panda has withdrawn from the stage.

The sunset era of the live broadcast industry seems to have arrived.

On the other hand, people's habit of live broadcast on the live broadcast platform has gradually become a guiding tool for social, short video and e-commerce platforms, and various applications have entered the market one after another. The combination of live broadcast and these applications is welcome, and its ability to change has been fully proved.

As a well-known short video platform, the live broadcast of Aauto Quicker has become the biggest revenue leader. In 20 18, the monthly income of live broadcast in Aauto Quicker increased from 10 billion to 2 billion, and the annual income of live broadcast was about 20 billion.

In the recruitment letter issued by Tencent Music at the end of 20 18, Tencent Music's main business is divided into live broadcast, karaoke social entertainment business and online music business with charge reservation and digital album as the core. Tencent Music's 20 18 financial report shows that the live broadcast revenue reached134.49 million yuan, the online music service revenue reached 5.536 billion yuan, and the live broadcast business accounted for 765,438+of the total revenue.

These new platforms have also carved up the market space of traditional live broadcast platforms, and live broadcast has become a profit harvesting tool. The traditional live broadcast platform with a single business model is inseparable from this soup, and the live broadcast industry is facing a profound reshuffle.

Life and death are not a problem for the head companies that open the capital market, such as Betta and Huya, but there are still bottlenecks in commercial transformation if they want to complete the harvest. As a result, the live broadcast platform began to explore new business, vertical segmentation, sinking into the sea, and even not doing business.

The danger is still there, and the road to sea is difficult.

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The bottleneck that the revenue of the live broadcast platform is too dependent on the live broadcast service has always existed, and there are many uncertainties in itself. Fighting fish and other head platforms have also affected the bad events and disputes of big announcers many times.

Before fighting fish, I used cash loans to advertise. The advertisement said that the gift was not bad, and I borrowed 40,000 yuan for free, which was suspected of inducing loans to brush gifts. Online loan advertisements were also posted on the broadcast page of League of Legends S8 World Finals, guiding users to find someone to draw lots with passwords if they borrow money.