Is it legal for these private studios to pursue individuality and keep up with the trend?

Nowadays, some private studios such as beauty, health care and photography have appeared in some residential areas in Dongsheng District of Ordos City. These private studios rely on word of mouth from customers to attract business. The reporter learned in the interview that these private studios attract customers because they pursue individuality and cater to the trend, but their legitimacy is also questioned by people.

Personalized service is very popular

With the arrival of the wedding tide in the Olympic year, taking wedding photos has become one of the hot topics for many prospective couples. In the interview, the reporter found that the "post-80 s" prospective newcomers who pursue the trend personality prefer private photography studios with personality.

"I saw the wedding photos of several colleagues. The wedding photos are all similar expressions and similar scenery." Xiaoping, who is about to enter the marriage hall, said disappointedly. It is understood that there are more and more photo studios in Ordos, and the prices are getting higher and higher, but they are also becoming more and more modular.

An industry insider told reporters that each photo studio can receive at least 20 pairs of orders every day, and even reach 40 pairs at the peak. It is impossible to photograph all the features. Generally, it is an assembly line operation, and a photographer is responsible for a scene.

The bride-to-be takes wedding photos in the hope of leaving a good memory, but the makeup, background, clothes and even movements are the same as others. This kind of wedding photos makes many young people who pursue fashion and romance find it hard to accept. As a result, more and more young people began to reject the rigidity and cliche of wedding photos in big studios and put themselves into the "arms" of private photography studios. Seaside, sandy beach and grassland are the favorite shooting places for prospective couples. Compared with traditional photo studios, private photography studios can better reflect the characteristics of newcomers who really participate in shooting.

A few days ago, the reporter visited several well-known private photography studios in Ordos City and found that these studios generally adopted one-on-one service. In the early stage of shooting, the photographer will communicate with the customer in detail the shooting ideas and details, including the shooting location and makeup effect, and implement the ideas of the prospective couple one by one to avoid the embarrassment of dissatisfaction after the prospective couple gets the photo album.

August Studio is one of the private photography studios engaged in wedding photography in Ordos at present. Founder Liu Wenjian told reporters that a group of photographers realized the potential of private wedding photography service and opened this private photography studio. The biggest feature of this private photography studio is that every newcomer has the services of photographer and makeup artist. Not only 90% of the photos were taken outdoors, but also at home, and more than 300 negatives were returned to customers free of charge. "Private studios generally don't advertise and win by word of mouth." Liu Wenjian stressed. On the online wedding photo group purchase, the reporter saw that all wedding photography categories are private photo studios, and the business is particularly hot, and some reservations have even been arranged in 2009.

The consumption environment attracts customers.

With the improvement of living standards, people's consumption demand for beauty salons is getting higher and higher. In consumers' habitual understanding, well-known designers and brand-name stores are often synonymous with high quality, but the quality of some well-known image design firms has also begun to be discounted because of excessive passenger flow. Wang Fang, a citizen of Ordos, told reporters: "Before the Spring Festival, my friends and I went to a hair salon. There are many people waiting in line in the store, and the environment is very poor. After standing and waiting for more than an hour, I finally started to do my hair. The designer just cut it a few times and then suddenly disappeared. In retrospect, he was serving many customers at the same time. " In contrast, private studios do not have these shortcomings. Netizen "Super Pi Bo" said that private studios are not as noisy as "big stores", and most stores are very warm. Even if the price factor is put aside, the consumption experience of staying at home is very attractive. A citizen who often goes to private hairdressing studios told reporters that many private hairdressing studios can act as private hairdressing consultants at any time besides making appointments, and they can get patient explanations when they encounter problems in beauty salons by just one phone call.

Pursue low cost

It is understood that most private beauty salons, photo studios and image design rooms rely on word of mouth to attract customers, and most of the shops are located in some high-end houses or densely populated communities. According to industry insiders, choosing residential quarters as shops can not only directly reduce costs, but also lock in a group of fixed customers by selling loyalty cards or discount cards. Most of the well-known photo studios in the market are located in the bustling business district, and the high rent, cleaning management fees, utilities and other costs directly raise the price. Some netizens exposed the cost of taking photos of girls online: a set of photos of girls in a well-known photo studio costs 1.880 yuan, and in a private photo studio costs about 1.400 yuan, and you can also add gifts such as photo frames. The owner of a private hairdressing studio bluntly told reporters: "The price here is cheaper than outside, because it saves the rent and doesn't even have to pay taxes."

The legitimacy is questioned.

As more and more people set up private studios, some private studios gradually exposed some disadvantages. First of all, although the operating cost is low, due to the small business volume, the types and changes of products in private studios are less. The owner of a private beauty studio said that due to their own mobility and passenger flow restrictions, they had to give up some products with low sales. Netizen "Ai Xiaotao" also said that although the price of private photography studios is much lower, the clothes and scenes that can be selected are far less than those of large photo studios. In addition, many consumers question the legality of private studios hidden in residential areas. Some citizens said that these private studios were opened in residential buildings, and they benefited from saving related expenses such as registration and management. Many consumers are worried that their legitimate rights and interests will not be guaranteed in case of disputes with private studios.

On this matter, the reporter interviewed Liu Guofa, a staff member of Ordos Industrial and Commercial Bureau. He said that according to the national industrial and commercial administration regulations, all business premises must apply for business licenses, otherwise they will be regarded as illegal business premises and the administrative department for industry and commerce will ban them according to law.