Photography trial advertisement

Patek Philippe's historical background: Patek Philippe held the first London Watch Expo shortly after its establishment. Queen Victoria visited the scene and bought a beautifully designed keyless winding Patek Philippe watch. The Queen's husband, Prince Bert, also bought a Patek Philippe hunting watch. Through this free advertisement, Patek Philippe established its aristocratic status.

Today, Patek Philippe's clients include 65,438+000 kings and 54 queens, as well as celebrities such as Einstein, Madame Curie, Charlotte Brontexq and Tchaikovsky.

As for the slogan you mentioned, it comes from an advertisement launched by Patek Philippe. Patek Philippe's advertisement abandons "noble blood" and chooses ordinary people as the main characters. The photographer recorded the warm moments of ordinary mother and son or father and son, and played the slogan "No one can own Patek Philippe, only for the next generation". It touches the human nature of clinging to time and caring for future generations, and also expresses Patek Philippe's pursuit: configuring the most complicated structure with the simplest design.

In the world advertising industry, this advertisement is recognized as one of the most successful advertisements in luxury goods, which has made great contributions to the global spread of Patek Philippe watches, which is one of the reasons why you ask this question.