Traditional Culture Encyclopedia - Photography and portraiture - What is the concept of the torch for the 2008 Beijing Olympic Games from ancient times to the present?

What is the concept of the torch for the 2008 Beijing Olympic Games from ancient times to the present?

The torch design concept of Beijing Olympic Games comes from the "auspicious cloud" of "origin and harmony". I hope that Xiangyun will convey the oriental spirit of "nature of heaven and earth, human nature, tolerance and openness", spread the culture of peace and convey the oriental civilization. After three rounds of selection, Lenovo finally stood out from 388 design companies and institutions around the world and was fully recognized by the Beijing Olympic Organizing Committee, becoming the design unit of the torch for the 2008 Beijing Olympic Games. The Beijing Olympic torch "Xiangyun", which combines the Olympic spirit and China's traditional cultural ideas, will be relayed by tens of thousands of torchbearers, presenting the essence of China's 5,000-year-old traditional culture and world-class innovative design to billions of people around the world. The fate between Lenovo and Beijing Olympic Games design can be traced back to 2002. At that time, Lenovo participated in the bidding for the emblem design of the Beijing Olympic Games. The word "North" presented by seal cutting left a deep impression on BOCOG and the judges, and the Olympic spirit has always lit up the dream and passion of every Lenovo. On June 26th, 2005, 10, Lenovo Innovation Design Center officially faxed the Olympic torch design application to BOCOG, and started a one-year torch design tour. On this road, 34 designers have won many international awards, have a world-class vision, and have great love for China culture. They are an elite team spanning ten disciplines including industrial design, graphic design, material engineering, mechanical engineering, anthropology and sociology. Born in 2005,165438+125 October, at the semi-annual summary meeting of Lenovo Innovation Design Center held in Jiuhuashanzhuang, Beijing, I had a unique brainstorming. The enthusiasm of the Olympic Games reflects 87 young faces. In the exchange of five languages and the collision of eastern and western wisdom, a torch sketch full of creativity and aura stands out. Ruyi! Great Wall! Kite! Bamboo! Cloud! ..... After two hours of discussion and presentation, the paper bearing China's 5,000-year-old civilization and the "scroll" inheriting China's culture became the focus of attention, and a roll of paper held high became the embryonic form of the Beijing Olympic torch. A month later, after continuous proposal, elaboration, discussion and strict internal review, the Great Wall, Phoenix and Xiangyun became the three major design schemes that Lenovo finally participated in the primary selection and presented to the Beijing Olympic Organizing Committee. In this process of constantly exploring the best intersection of China culture and Olympic spirit, Lenovo designers seek innovation in inheritance, constantly explore, and carefully scrutinize every detail-pattern, color, modeling, and humanistic care reflected in interpersonal transmission. The victory of "Xiangyun" design scheme was selected into the top 9, which inspired everyone to make efforts and pay attention to torch design. Facing Xiangyun's re-election and model trial-production, based on the same design and manufacturing process quality and process control flow as Lenovo PC, Lenovo Torch Design Team devoted itself to studying the details of torch design and manufacturing, constantly improving Xiangyun, and traveling all over the territory for the application of new materials and the realization of new technologies. Finally, after many sleepless nights, unimaginable technical difficulties were overcome. The birth of "Xiangyun" reflects the historical and cultural background of China, the host country of the 2008 Beijing Olympic Games, from the scroll shape representing the essence of China culture, the moire pattern symbolizing the cultural symbol of China, the lacquer red bearing the imprint of China for thousands of years, to the rubber leather paint close to the human body. Modeling and Concept The design concept of "Xiangyun" comes from the traditional "moire" symbol in China, which means "origin, harmony and harmony". Through the oriental spirit of "heaven and earth are nature, man is inner, tolerant and open-minded", and with the help of Xiangyun, we spread the culture of peace and convey the oriental civilization. The theme elements of the "Xiangyun" torch include paper representing the four great inventions of China, moire as a cultural symbol of China, and lacquer red bearing the impression of China for thousands of years. The overall concise and vivid modeling surface also combines the toughness and tension of the four Chinese inventions "paper" after being deformed. As a symbol of China culture, moire has a long history in China culture and is widely used in architecture, sculpture, utensils, furniture and graphic design. Moire elements running through the torch design are also applied to the basic modeling design of the air inlet and the torch mouth at the bottom of the torch, and are transformed into the modeling of the whole torch through exquisite scrolls symbolizing the transmission of civilization, echoing the moire pattern at the upper part of the torch, so that the concept of "Xiangyun" is integrated. In terms of color selection, thousands of years of Chinese lacquer culture have made Chinese lacquer red the color that bears the imprint of China for thousands of years. The self-confidence brought by cultural and social progress and the high concern for China culture brought by China's prosperity have also made Chinese lacquer red a historical, developing and future-oriented inevitable choice. China of Xiangyun Torch is painted red, saturated and full of strength, warm and steady, which is in harmony with the main landscape of Beijing Olympic Games. The red auspicious cloud is carved on a silver base and rises upward from the center of the torch body, which strongly embodies the blending of traditional art and modern design in China. The integrated design of the middle part is just in line with the important concept of China traditional culture-Help Center. This concept has also been applied to the creation of China's art design. For example, the Forbidden City is located on the central axis of Beijing. Technology is not only a beautiful work of art, but also the manufacture of torch is the crystallization of high technology. In order to turn the Xiangyun Torch into an industrial product with good performance, the technologists, materials experts, designers and engineers of Lenovo Group poured out their ideas, worked hard for every detail day and night, argued fiercely and finally solved the problem. High-precision external surface treatment, ergonomic curved surface, thin-walled closed cylinder, two-color three-dimensional pattern ... Facing the complicated process combination and harsh requirements that have never been experienced before, after all-night fighting, the torch design team has overcome one technical difficulty after another: metal thin wall, strength, thickness and accuracy, safety, coordination of raw material system, realization of color and pattern ... How to achieve the perfect balance between torch and hand? Lenovo's design team found an innovative solution-painting the whole "Xiangyun" with rubber paint, thus giving it better softness and gentleness. When the torchbearer holds the torch, it feels like shaking hands with his companions. Rubber paint has been used in the manufacture of arts and crafts, and it is the first time in history to be used in the Olympic torch. The shell of the torch is made of aluminum alloy, with a length of 72mm and a weight of 985g. The ergonomic handle makes the torch very comfortable to hold, which embodies the characteristics of oriental culture-meticulous humanistic care in every design detail. In order to create the most perfect shape and pattern, Lenovo design team finally created a variety of innovative technologies, such as free-form surface extension molding of high-quality aluminum alloy, three-dimensional etching carving, two-color oxidation coloring, high-touch rubber painting on metal surface, and so on, which made the torch of Beijing Olympic Games shine more brightly. With decades of professional experience, Lenovo's design team finally succeeded in integrating technological innovation and cultural connotation into the torch design. In addition to becoming a leader in the computer field, Lenovo can also provide top-notch independent innovation design support for other fields-the design of the torch for the Beijing Olympic Games is the best example. Appendix 1: torch election process/torch design process 1. Acceptance of invitation: In September 2005, Lian Xin Design Center, which participated in the design of the emblem of Beijing Olympic Games, received a fax invitation for the design of the Olympic torch from Beijing Science and Technology Commission; 2. Brainstorming: In June 2005, 87 employees of Lenovo Innovation Design Center brainstormed all over the country, and the prototype of "Xiangyun" appeared; 3. Team building: On June 6, 2005, the global solicitation of Olympic torch design schemes was launched, and the Beijing Organizing Committee for the Olympic Games officially sent an invitation letter to Lenovo, and a 34-member torch design team of Lenovo was established, bringing together 10 majors; 4. Scheme formation: On February 22nd, 2005, 65438+, the design team followed nine schemes, and finally determined three directions: Great Wall, Phoenix and Xiangyun. Orientation: Xiangyun-a modern interpretation of China cultural elements: Great Wall-emphasizing fashion sense; Phoenix-emphasizing high technology; 5. Scheme primary selection: On March 16, 2006, Lenovo Great Wall, Phoenix and Xiangyun participated in the primary selection, and the torch scheme "Xiangyun" entered the top nine from 388 entries from all over the world with its profound insight into China culture and perfect fit with the main landscape of the Olympic Games; 6. Trial production model: Lenovo divided the whole torch design team into moire design team, design adjustment team and process realization team, adjusted the moire design and modeling process, and overcame many scientific and technological difficulties. It took only two weeks to successfully trial-produce the torch model that participated in the re-evaluation of No.9 Middle School and No.4 Middle School. 7. Scheme review: On May 3, 2006, 65438+ participated in the review, and the first successfully trial-produced "Xiangyun" model entered the semi-finals; 8. The scheme was finally selected: Lenovo carefully prepared from the top to the designer, and at the same time carried out the trial production of the second paragraph. On June 30, 2006, at the last meeting, Yang, chairman of Lenovo Group, attended the meeting in person and made a speech. Yao Yingjia, chief creative director, introduced the design scheme. The second successfully trial-produced "Xiangyun" won the high vote of the judges with the best presentation effect, the best function and the most appropriate concept, and became the torch of the 2008 Beijing Olympic Games. 9. Torch Project: On June 30th, 2006, 165438+ The coordination and improvement process of the external design and internal gas technology of the torch was completed, and a new sample of "Xiangyun" was submitted to BOCOG. 65438+February 65438+June, the torch officially passed the technical acceptance, and the torch project achieved phased results. 65438+February 2 1 day, Chen Shaopeng, President of Lenovo Group Greater China, and Li Lan, Vice President of Lenovo Group, formally submitted the torch to the Olympic Organizing Committee; 10. Extended Torch Design: In June 2006, Lenovo adopted the design of kindling lamp, display stand, adapter and packaging with the complete extended design scheme of "Palace Lantern/Ding Sheng/Hand Holding/Han and Tang Dynasties/Good Luck". Appendix 2: Technical Details/Steps Description On the technical level, the manufacturing of the torch has completed many new challenges, especially on the basis of maintaining the purity, brightness and accuracy of the color moire line, making red and silver side by side without mutual penetration. The staff made moire patterns on the high-quality polished aluminum surface, thus achieving a perfect balance between the background color and the auspicious cloud pattern. Before painting, even the smallest flaw should be polished smooth. After polishing, cover the whole torch with silver first, and then cover it with a thin layer of special glue. Then the designer covers the surface of the adhesive layer with a film engraved with moire patterns. The next step is to use light to etch a beautiful moire pattern on the torch with the bottom coating. This process is similar to modern photography. The light passes through the transparent part of the film to solidify the glue on the surface of the silver coating, while the part engraved with moire on the film blocks the light from entering, so that the glue under moire can avoid condensation. Next, we should carefully uncover the film and wash off the uncondensed part of the glue with water, that is, the moire part. Subsequently, the members of Lenovo's design team used complex chemical techniques to corrode the silver coating on the moire and refine the surface, and then oxidized and colored it, and covered it with China's traditional lacquer red-the perfect and exquisite red auspicious cloud pattern. This slow and meticulous process can ensure that there will be no problems of "fading" and "fading". Then, the torch handle is painted with a mixture of red traditional paint and rubber paint. The starting point of the handle starts from the center of the torch body, which further embodies the balance of Yin and Yang in China culture.