Collage Illustrations —— How to Apply Collage Art to Graphic Design?

The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator

As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?

Fashion illustration's golden age

In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper magazine cover

Fashion illustration's Collision with Fashion Brands

In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.

Helen doni factory

Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.

Helen doni factory

However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.

From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.

AlexMerry's works

In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

The works of James Jean and Oliver Schlowing.

This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.

At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

JamesJean's works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.

In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.

GraceCoddington's works

Pioneer fashion illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.

VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.

VelwynYossy's works

ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.

ErnestoArtillo's works

His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "

ErnestoArtillo's works

Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.

JamesJean's Fashion Illustration

After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[Editor, Wen/Chen Zhuo]

Illustrator _ NYA _ vdokimova _ naopatel's works of AnyaEvdokimova. The whole set of works was created by an illustrator based on velimir Hlebnikov's drama The Error of Death (velimir is a Russian poet and playwright and a representative figure of Russian futurism). In the work, "Death" is represented as a woman and tells the story of 13 guests she met. The illustrator said that he referred to Russian culture, architecture, clothing and so on. When creating, I want to design a "death" image that is different from everyone's cognition. Then look at this group of works. The illustrator combines hand-drawing and painting software. The picture is collage and rich in texture. The gloomy main color won't make people feel scared, but it can bring people who look at paintings into a strange world full of imagination. In addition to black, white and gray, illustrators also use different shades of blue and red to increase the details of the picture. The whole group of works has a unified style, which gives people great visual enjoyment. How to apply collage art to graphic design? The development track of Part 1 Speaking of its origin, collage was first put forward by cubist artists and officially confirmed. With the continuous attempts and evolution of cubism, Dadaism, Surrealism and other schools, collage techniques appear in modern design works with a brand-new attitude. Today, with the rapid development of art forms, people's visual feelings are getting richer and richer. Collage design is gradually accepted and used by people because of its unique style of fracture, recombination and integration, thus broadening its performance space. Part II Collage Techniques The following is to understand the art form of collage and explore its aesthetic value from the design characteristics, expansion and application of some collage works. Key words: clip art, dotted line and surface, repetition and popularity. Many fashion magazines add another vitality to their usual mediocrity in the form of collage and clip art and the application of elements such as point, line, surface, color block, repetition, balance and popularity. Keywords: retro, mashup style The works of Becha, a Serbian illustrator, show a strong mashup style by combining collage with fashion photography. Creative, bold, bright and retro colors. Key words: fracture, reconstruction, surrealism, including the splicing technique of fracture and reconstruction of various elements. The expression of abstract art is divorced from reality but in line with the tone. Part3 actually uses the BB above, and then brings some concrete application examples of collage and graphic design, hoping to provide reference and inspiration for everyone. Demand background: The demand background is to make an introduction map for Jingzhi wardrobe application store, which should be consistent with the style of wardrobe 6 18 and reflect the lively atmosphere. Think about it: according to the theme of the activity and the form of expression you want to use, the following keywords can be derived: step analysis: under the circumstances of various information of the above elements, how can we achieve a clear theme and a strong sense of integrity? Step by step from three aspects: space, change and sense of form: step one: space 1. First of all, you need to divide the layout into several areas, and then you can find the models and products according to the layout and keywords. Then adjust the angle, position and size of the element. By adding a white edge to the outer edge and adding decorative elements to the blank space to balance the picture, there will be a feeling of deriving space on the plane. 2. Layout In the special interface layout of the mobile phone, the spatial visual range faced by the user is small, so it is necessary to create an intuitive user experience. The combination of words and elements can list the information levels more regularly and clearly. Expanding outward from the center of the page makes the user's visual attention focus on the middle and browse from top to bottom, thus improving the user experience and information transmission efficiency. Step 2: Change the text area to make the visual level clearer through font, alignment, size change and color distinction. Step 3: Design elements and application techniques The following are examples of collage and promotion activities, from which we analyze their element composition and design techniques: 1. Element extraction is based on the fashion trend of clothing and the universality and theme of collage's unique style. The following main elements can be extracted from the above similar style references: 2. The design skills are summarized as three reusable processing methods from the above examples: A. Gradient contrast. B. application of geometry. C. free-form typesetting of elements. 3. Colors with high saturation are more attractive, so the colors used in the theme class will be more biased towards warm colors with high saturation. 4. Summarize the following points: A. Material search and combination Under the condition of keeping the main body prominent and the layout stable, use the extracted element keywords to find the material that matches the theme style: add elements with different materials but in line with the theme to make the picture more thematic and interesting, which can greatly enhance the richness of the page. And through the combination of separation, fracture and reconstruction, the theme is arranged reasonably, which makes the picture more tense. Finally, with the help of small geometry, the level of character combination is more distinct. B. Color application Considering the characteristics of this theme activity, the specific color selection of the picture is as follows: the background color adopts gradient contrast to stimulate emotional and sensory elements and highlight the fiery atmosphere. The form of large slope will create some sense of space for the whole. C. details optimization details are decorated with light and shadow, contrast gradient and geometric elements, which makes the level of character combination more distinct, thus enriching the theme of the picture. The final effect: The fourth part summarizes that technology and art complement each other in collage. The viewer will first be attracted by the visual impact of the work itself, but the real shock comes from the artistic feelings and thoughts conveyed by the work. Art comes from reality. Collage transcends reality with imagination and brings us more diversified, novel and interesting visual arts. Note: 1. Cubism: Collage different blocks with wood grain paper, newspaper, wallpaper and other materials, and combine the figurative objects with the abstract art form of the picture itself, which became a symbolic painting method in the cubist period. 2. Dadaism: photo mosaic is a typical creative technique of Dadaism. Photos are cut and pasted together dramatically, and different colors and textures overlap each other, which makes the picture complicated. 3. Surrealism: Surrealism, with the further promotion of collage techniques by Dadaism, inherits the expression technique of integrating ready-made products into works by Dadaism, but pays more attention to the coordination of color and texture of materials themselves.