How to promote xiaohongshu

The methods to promote Little Red Books are:

1, opening Little Red Book Mall.

After the opening of the mall, users can not only directly search for brand stores, but also insert the mall link in their notes, which greatly shortens the transaction link and forms a closed loop. Xiaohongshu's review of merchants is still relatively strict. It is necessary to do operation questions before entering the company. If you have experience in e-commerce operation, you can pass it almost once. If not, be sure to watch the course again and again.

2. Brand number operation.

Similar to the Taobao number in Taobao, you can update some product notes and upload pictures. Users can enter their own brand number according to tag search, which is beneficial to transformation, but the brand number can only be done on the basis of the opening of the mall.

3.KOL promotion.

KOL has different prices according to different fans. Usually the products are mailed to KOL, and the articles are written by KOL himself. KOL can also shop offline, which is 30%~50% higher than online charges. Choosing KOL must attract attention, otherwise it is easy to switch to special water. If an account has 500,000 fans and the charge does not exceed 2,000, don't consider this cost performance. Just like the sea, there is too much water and too deep.

4. Amateur notes.

In fact, this role is to occupy a place, and users can come out with relevant introductions when searching for related brand words, so that users can have a sense of trust. At present, the management of the platform of notes is still relatively strict, and it is necessary to know how to optimize it reasonably so as not to delete the published content. This requires experienced people to make adjustments at any time.

If you haven't done e-commerce operations before, you can start with Xiaohongshu, but pay attention to the fact that the audience of Xiaohongshu is almost all female friends, so product attributes are very important, so don't blindly enter.