How to write the opening report?

Bi sets the opening report as follows.

Graduation thesis opening report 1 thesis title: undergraduate graduation design (thesis) opening report.

Paper Language: Chinese Your research direction: Marketing (vocational education teacher) major.

Are there any data processing requirements? No. Your country: China.

Your school background: ordinary key normal school. Number of words required: 20 15. Purpose: Undergraduate graduation thesis.

Do you need a blind test (doctoral or master students have this requirement): No.

Select the background of the opening report.

At present, the competition in the middle and high-grade shampoo market is very fierce. Various brands are constantly introducing novel products to seize market segments, and through the enrichment of product series or the continuous increase of product functions, they can consolidate the existing market and explore special sales propositions.

Market segmentation of the existing market can effectively win over potential consumer groups. After successfully applying the multi-brand strategy, P&G has occupied the middle and high-end shampoo market segment, among which Sassoon brand positioning in the fashion professional perspective can provide enough space for brand new product development.

The concept of fashion specialty is constantly changing with the development of the times. At present, with the intensification of competition and the change of consumers' preferences, consumers will constantly give a new understanding of fashion and specialty. In order to adapt to this situation, Sassoon needs to follow up the changes in the connotation of fashion specialty, so as to enrich the product range.

USP of Sassoon Deep Cleaning Shampoo emphasizes the concepts of deep cleaning, transparent cleaning formula, gentleness and effectiveness on the basis of fashion specialty, which is very innovative and can promote market sales.