3. 15 poster design-how to design a poster?

How to design posters belongs to posters and outdoor advertisements, which are distributed in streets, theaters, exhibitions, commercial downtown areas, stations, docks, parks and other public places. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong foresight. Zhengzhou Cezanne Design. What problems should be paid attention to in specific poster design? We make the following analysis.

What should enterprises pay attention to when designing posters? 1. big screen: the poster is not for holding in your hand, but for sticking in crowded places. They are disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large screens and prominent images and colors. Its pictures are full-open, folio, long three-open, and super-large pictures.

What should enterprises pay attention to when designing posters? 2. Strong farsightedness: In order to impress people who come and go in a hurry, except for a large area; Poster design should also fully embody the principle of positioning design. With a distinctive trademark and logo. Headlines, graphics, contrasting colors, or a large blank and concise visual process become the visual focus. If we distinguish advertising from other visual arts in form, posters can be said to be more typical advertisements.

What should enterprises pay attention to when designing posters? 3. High artistry: As far as posters are concerned, they include all kinds of commercial and non-commercial advertisements. As far as each poster is concerned, it is highly targeted. Poster notes of commercial products are mostly expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters. You can give full play to your imagination and artistic means. Many painters who pursue formal beauty actively participate in the design of posters, and use their own painting language to design posters with different styles and forms. Many modernist painters' works are in the form of posters. Zhengzhou Cezanne Design. There have been many wonderful anecdotes and vivid paintings in the history of art.

How to design an excellent poster and be good at using the structure of words

Characters have the original meaning of pictographic expression, and posters that are good at using the structure of characters to design often give people a bright eye and a sense of culture. The poster above illustrates this idea well. At the same time, two reasonable objects and images are combined into one, which is perfect.

Art comes from real life.

Art comes from life, not bad at all. Without economic foundation, there will be no superstructure. You need to find an idea between the bits and pieces of life or close people, and put this idea in your work (poster), then life will be more interesting. The poster above focuses on breakfast with a cup of coffee every day, pointing out that a hearty breakfast every day supports your EOS trip and life is full of energy.

Introduce other people's deep thinking

A good poster should not only give people a visual impact, but also arouse others' heavy thinking about it, thus attracting their attention to such things. It is often used in advertisements of public welfare undertakings. Public service advertising is also an aspect of advertising marketing. Advertising is extensive publicity, which leads people to think deeply.

Double exposure design

This is skillfully adjusted by PS technology. If it is done well, it is a refreshing and shocking work. The above picture shows the double exposure design of Miyazaki Hayao, a Japanese animation master, named "Father of Evergreen" by combining green trees, and his works are endless.

Simple.

Sometimes, poster design does not need to be full of colors, but it can be interspersed with simple and simple flowers, full of freshness and charm.

How to design the poster? Simple. I see. Highlight the theme. Design patterns and colors give the audience a visual reminder .. Points, lines and surfaces are elements of graphic design, which will have a sense of hierarchy when used in typesetting. If you want to design a graphic design with visual impact, you must first master the composition method of graphic composition and the application of regular bones, irregular bones and positive and negative shapes. And the use of color composition. Special attention should be paid to the typesetting of pictures and texts, and the overall shape of text typesetting is also meaningful. For example, if your theme is the beach, then the typesetting of words can become waves, giving people a visual feeling of the beach. Read more good books (graphic creativity) in this field, and you will be inspired.

Tianyu Design enjoys a high reputation in the industry for its international design concept and practical operation, and is a senior corporate image design company in China. Always insist on creating accurate and highly commercial image design for customers from the perspective of end customers. Tianyu Design provides you with professional CI design, VI design, logo design, logo design, album design, trademark design, graphic design, logo design, product logo design, packaging design, poster design, website design, corporate brand planning and corporate brand design.