Traditional Culture Encyclopedia - Photography and portraiture - What is display design or understanding of display design?

What is display design or understanding of display design?

1. Show the concept and purpose of design.

Through unique window design, booth design and shop display design, as well as careful design of terminal shop channel planning, exquisite product decoration, lighting, POP posters, colors and other details, exhibition designers can make customers interested in products, deepen consumers' impression of brands, generate purchasing desire and display corporate image.

2. Show the commercial significance of the design.

A. It helps to maintain the reputation of enterprises, improve the credibility of commodities, make consumers easily accept all kinds of information about commodities, deepen their impression of commodities, increase purchase opportunities and form potential profits.

B. Giving the enterprise a specific corporate culture orientation and a specific image connotation is conducive to improving the added value of the enterprise's goods, continuing the brand vitality and enabling the enterprise to obtain higher profits. Enhance the competitiveness of enterprises and occupy more market share.

C. In practice, it can attract customers into the store and increase the number of people entering the store.

D. it can promote new products, stimulate consumers' purchasing power and sell goods in sets.

E. it can guide the setting of prices.

F. The design theme can be expanded

G. it is easy for consumers to have a sense of identity and trust in the brand, thus enhancing the visibility of corporate brands.

H. Create a strong brand that displays goods and places through brand leverage.