Kneel for high marks ~ a big event in Tianya community

1—— "China 100 BBS Community Ranking" was selected, and Tianya Community ranked first in comprehensive terms, and won the "first place with the most investment value".

7—— From 1 March 1999 1 to March 20061,Tianya has gone through seven years.

1 10-Tianya community's global website ranking soared from nearly 400 in early 2005 to around110.

6 million-Tianya has 6 million registered users, dozens of main editions and hundreds of sub-editions, forging a series of influential forums at home and abroad, such as closing teahouses, dancing, writing and chatting. }

Speaking of Tianya, many people know that it refers to Tianya Community (www.tianya.cn), with 30 million visits, hundreds of thousands of new posts and millions of new replies every day, which shows the popularity of this community.

Why does Tianya make so many people like it? Some people say it's because it's simple, no matter in management or form, you can get started almost without reading help files; Some people say it is because of its humanistic temperament, and it is a place for communication. Some well-known organizations even rated Tianya as the highest-end humanistic community and the most humanized online community. Some people also say that they are always creating one topic after another, such as "Sister Furong", "War of Wealth" and "Saving Mother by Prostitution", which makes many people realize the power of the Internet. For this virtual community, we can even say that it has formed a unique "phenomenon" in the network of China, which we can call "Tianya phenomenon".

In March this year, Tianya Community was established for 7 years. Looking at the development of Tianya in the past seven years, we may find some significance about Tianya phenomenon.

Zaoxing DreamWorks

Rola Chen, a student of Chongqing Southwest Normal University, never imagined that a help-seeking post published in mid-September would become a social event that alarmed many mainstream media in China a month later. The theory of butterfly wings and Pacific storm has been realized in this "selling one's body to save one's mother" incident. While paying attention to this incident, people gradually realize that the Internet is increasingly becoming the birthplace of social and people's livelihood topics. Some people even wrote that this sensational event on the Internet is actually just a farce directed and performed by Tianya community, which is purely self-hype. It is not surprising that there is such a theory, because for a long time, Tianya has produced too many internet stars, and Tianya community's star-making ability is beyond everyone's imagination.

Tianya 200 1 has three star-making movements. The first time was the appearance of Simon's leading man in the first half of the year. He became a rising star in the end of the world with the long serial "You said you were sensitive everywhere". For the second time, Lei Ligang, a former literary youth and angry youth of Tianya Zongheng, was the guest host of Dancing with Literature in May 2006, and she rose rapidly with a large number of novels and essays. The third time was in the second half of the year. I was a little confused and posted the first two novels of my novel "New Love". This novel is too storytelling, but at that time it created a miracle of clicking on the end of the world.

In 2002, Murong Xuecun, the current chief screenwriter of Dancing and Writing, released his first novel "Chengdu, Please Forget Me Tonight" in Tianya Community, which was quickly sought after by netizens and was very popular. Almost all forums have reprinted this novel. "Chengdu, Please Forget Me Tonight" quickly became a classic work of online literature, and Murong Xuecun himself became a symbol of Tianya community. Li, editor-in-chief of Tianya magazine, said: "The author of" Chengdu, please forget me tonight "is completely under an impulse of expression (this is actually the original motivation of real literary creation). At first, he didn't want to seek public publication, so he didn't follow any standards, so he wrote unscrupulously, exposing the cruelty of existence, the darkness of reality and the ugliness of human nature to the fullest. "

At the beginning of 2004, Zhu Ying Qingtong, a female teacher of Xiamen University, posted nude photos in Tianya Community's personal blog, which paralyzed Tianya Community, with a single-day visit of 6.5438+0.5 million. Many people who have registered their personal blogs in Tianya community are heavyweights in the cultural and media circles. For example, Yang Zhenning and the heroine in Weng Fan's Unforgettable Love have a personal blog in Tianya Community, and Fu Yu, a 25-year-old female journalist who just died from Economic Observer, makes people cry in Tianya Community's blog.

In 2005, Tianya gave birth to countless grassroots stars. When they entered the end of the world, they were just unknown ids. When they left Tianya, they became famous internet stars. As for the discussion of "Fu Tie" and the incident of "selling one's body to save one's mother", Tianya Community itself has also been shaped into a star, and CCTV and Phoenix Satellite TV have also participated in the discussion of these topics, which has become an event affecting the media industry in China.

Character determines destiny

Compared with other community websites, Tianya has its own unique personality. Since 2000, Tianya has taken "global online home for Chinese" as a long-term goal. Xing Ming, CEO of Tianya Community, believes that as long as communication is based on the Internet and everyone uses Chinese, there should be no national boundaries. And the network is ultimately for people. For everyone, the safest and most reliable destination is a warm and comfortable home. In 2006, from Microsoft to Google, more and more top websites began to promote their online home installation plan, but Tianya put forward this concept six years earlier than them.

Tianya has positioned itself as humanistic emotion since its establishment, and its next "Guantian Teahouse" has a great influence in the ideological and cultural circles. China Internet Yearbook (2002) describes it this way: "The articles in Guantian Teahouse are both ideological and academic, and the discussion atmosphere is also good because of their popularity. It is particularly worth mentioning that there are many famous domestic writers and scholars among the netizens who come here. Some of them participated in the discussion anonymously, and some directly appeared in real names, which invisibly enhanced the influence of the forum. " Once upon a time, in the weekly "Brick Climbing List" published by Southern Weekend, Guantian Teahouse was the best, with at least two speeches selected in each issue, thus establishing its leading position in China Thought Forum.

Interact with traditional media

According to a survey, 3 1.2% of Tianya netizens came here after seeing news about Tianya in the media or other websites.

In April 2000, Tianya Community, which was still unknown at that time, signed a contract with Tianya, a well-known domestic humanistic and ideological magazine in Hainan. On the one hand, the cooperation content is to publish a one-year Tianya community image advertisement in Tianya magazine, which has never undertaken any commercial advertisements. On the other hand, the two sides jointly set up a humanistic thought forum "Tianya Zongheng" in Tianya Community to integrate Tianya magazine related resources. This cooperation has established Tianya community's position of "humanistic thought as the core" in one fell swoop. With the appeal of Tianya magazine in the ideological and academic field, Tianya community brand has been successfully interpreted to high-end people, attracting the attention of a large number of well-known scholars and experts. It was also from that time that ideological and academic sections such as Tianya Zongheng and Guantian Teahouse began to get the attention of mainstream media such as Southern Weekend. At one time, there were even five posts and three grand occasions on the "brick list", and many colleagues in the southern newspaper industry began to wander around the world. Tianya community has gained a good reputation in the media circle.

Tianya differs from other literary forums in that a large group of people prefer reading to writing. Scholars have always despised each other. As long as a person writes by himself, he will naturally fall into a strange circle of not reading other writers' words. In many literary websites, by 200 1, there have been more authors than readers, but Tianya has a large group of good people and readers, and their existence is the fundamental reason for Tianya's "star-making function". There are many famous scholars and online writers in Tianya community, such as Lao Leng, Chen Cun, Gu Qingsheng, Caishen Ning, Murong, Feng Chui and Bu. Many famous people have served as moderators in Tianya community. Because of their influence, Tianya attracts more people.

Top Ten Celebrities in Tianya

Xuecun MuRong

Dancing with Pen and Ink invited Bambusa bambusa.

In 2002, the article "Chengdu, please forget me tonight" was posted in Tianya's "Dancing and Writing", which became popular in thousands of online forums and became a must-read for fashion networks. He also became the first person to publish a novel in Dance and Ink.

Yi Wang

Democratic constitutionalist

"Public power: Can everyone do it?" The publication of this kind of article has caused many netizens to follow the post, which has a great influence and the independent ideological position is amazing. The "Wang Yi era" began with Xiaozhu, who was appointed as the "Guantian Teahouse".

Ten years of chopping wood

Legal Daily reporter Li Yong's ID.

In 2004, he published a series of "Looking at the Water Margin" in Guantian Teahouse, and later published a book, which became the best seller of that year.

Caishen Ning

The first generation of netizens in Tianya started from gossip and wrote articles. A professional screenwriter, the Legend of Wulin, which subverts the traditional concept of martial arts, was broadcast on CCTV 8.

Rogue swallow

It was once rated as one of the five golden flowers in the Internet industry in China in 2005, and its famous way is that the sword is biased. She posted her nude photos in Tianya True Me, which not only opened the first online forum to post nude photos publicly, but also became the first person to post nude photos publicly.

Laoleng

Peking University, a doctoral teacher in history, is the first bamboo in Guantian Teahouse, which is positioned as an academic discussion, and initiated the "old cold era" of Guantian Teahouse.

67 degrees north latitude for 3 minutes

Jianghu people call it "Duke Zhou". In August, 2005, a "Yi" MM from Shanghai argued about the nobility, which triggered a vigorous online drama. The heated debate about this matter, the interaction between online media and traditional media and groups, has been lingering.

Lotus pod

The ID of Bambusa, the chief bamboo of Lotus Tale, has also become the attribute of this section. Under its care, Ghost Story brings together a large number of fantasy and martial arts writers.

Chen Mo

Photography lovers have published countless human photography works in Tianya, and once served as the "Tianya True Self" spot bamboo. Sister Furong and the incident of the rogue swallow are all related to this.

plum

Folk thinker, "International Observation" Zhu Zhu. His articles are divorced from daily necessities, but focus on major issues such as political struggle and international situation. The breadth of vision and attention are amazing.

The era of personal media is coming.

The ancients said that kung fu is outside poetry. The real literary master is actually outside the literary world. Zheng Song, editor-in-chief of Tianya Community in front of reporters, seems to belong to such a character. He was the stationmaster of Tianya Community twice in a few years. In fact, he worked as a tire engineer before touching the net in the late 1990s. Nevertheless, he played an important role in the development of Tianya Community. And for this new type of "media", his understanding is also different from ordinary people-

Sina's popularity Netease's concept Tianya temperament

Reporter: For what purpose did you create Tianya? In the eyes of many people, Tianya is actually an online forum. But you call it Tianya Virtual Community. Why did you think of using this concept? How is it different from the forum?

Song: 1998, Xing Ming, the 87th graduate of Chinese Department and then general manager of Hainan Public Network, saw the stock forum which was very popular and had a special liking for stock trading, so he came up with the idea of starting his own stock forum. So he found Wang Jianke, a technical police officer of Hainan Armed Police Frontier Station (now the technical director of Tianya Community, whose net name is Zhuo Rui) and asked him to write a forum program. Tianya Forum was launched when Sitong Li Fang was renamed Sina. Due to Sina's own strategic adjustment, some old netizens who were originally in Sitong Li Fang ran away, and some of them came to the end of the world. These people are the first generation of network elites in China, mostly from China Academy of Social Sciences, Xinhua News Agency and other places, including Caishen Ning, an online writer who has long been famous for writing ghost stories.

At the end of 1998, Netease took the lead in introducing the concept of online community in China. Xing Ming, who has always been very sensitive to the Internet, immediately realized that this would be an opportunity. The biggest difference from traditional BBS is that there are not only forums, but also some online communication, user points and some small programs of game nature. 1 March 9991day, Tianya virtual community officially opened to the public. In addition to retaining the original three forums, there are columns such as emotional world and artistic prose (later renamed dance and writing).

Should be satisfied!